[{"@context":"http:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/dreamtheatre.co\/we-dont-want-to-be-limited-by-the-lineage-of-the-brand-bccls-sandeep-dahiya-in-conversation-with-jiggy-george\/#BlogPosting","mainEntityOfPage":"https:\/\/dreamtheatre.co\/we-dont-want-to-be-limited-by-the-lineage-of-the-brand-bccls-sandeep-dahiya-in-conversation-with-jiggy-george\/","headline":"“We don\u2019t want to be limited by the lineage of the brand” BCCL’s Sandeep Dahiya in conversation with Jiggy George","name":"“We don\u2019t want to be limited by the lineage of the brand” BCCL’s Sandeep Dahiya in conversation with Jiggy George","description":"On Friday,\u00a020th March, we were lucky to have the man in the hot seat behind extending evergreen brands like Femina, Filmfare & Miss India, brand licensing veteran Sandeep Dahiya, CEO \u2013 Times Lifestyle Enterprise Director & business head \u2013 Brand Extension, Bennett, Coleman & Co Ltd. who was in conversation with Jiggy George, Country MD, …