Mumbai, August 2019: India’s homegrown hero will now be within an arm’s reach as Dream Theatre Pvt. Ltd., India’s foremost licensing and branding representation company, has won the mandate for licensing and merchandising for Little Singham, a show inspired by the popular Hindi film Singham.
Reliance Animation & Rohit Shetty Picturez’s Little Singham, was launched in collaboration with Discovery Kids in summer 2018. It soon became the country’s favorite show in a very short span of time and helped propel Discovery Kids ratings, making it the fastest growing channel in the kids genre in 2018. The Little Singham Mobile Game has further added to the IP’s success, hitting the top of the charts in the Arcade section by garnering more than 10 million downloads. The show is broadcast in English, Hindi, Tamil and Telegu and continues its trail blazing success story.
The Licensing and merchandising partnership with Dream Theatre will further extend the franchise by building a large and comprehensive licensing portfolio comprising toys, apparel, back to school, footwear, fashion accessories, bags, sporting accessories, FMCG promotions, retail partnerships and more.
“Little Singham is a phenomenal success story, showcasing the coming together of the best in business in India and Dream Theatre is thrilled to manage the licensing portfolio for the franchise. It has all the tick marks of engaging Indian storytelling, vast content library, popularity and platforms, making it a top licensing choice for partners,’ said Jiggy George, Founder & CEO, Dream Theatre Pvt. Ltd.
Commenting on the partnership Tejonidhi Bhandare, COO, Reliance Animation, said, “We are excited to work with Dream Theatre to bring Little Singham products and services to our fans. The licensing programme will offer them another opportunity of engaging with the brand beyond the screen and make Little Singham a part of their lives with authentic products across a wide ranging portfolio.”
About Dream Theatre Pvt. Ltd.
The Dream Theatre Group leverages the power of licensing to CREATE, REPRESENT and DISTRIBUTE iconic brands in South Asia. These brands are focused on Entertainment, Sports and Lifestyle businesses. Dream Theatre represents ChuChu TV globally, and The Smiley Company, Sanrio, Twentieth Century Fox, Real Madrid, FIFA 2018, The Pokemon Company, Rovio amongst other brands for Licensing and Merchandising in India and South Asia. The company manages content syndication for key brands and creates and retails products via Dream Theatre group companies. For further information, please visit http://www.dreamtheatre.co.
About Reliance Animation
One of the leading and fastest growing animation studios in India, Reliance Animation, is dedicated to revive the culture of story-telling by characterizing animation in the world of fantasy.
A company where exuberance and passion rules the roost, success is a way of life.
Reliance Animation’s superior work, is evident in its International recognitions and accolades it has collected over a very short period of time. “Veneta Cucine”, an Ad-Film done by the Reliance Animation team won the Best Animated Ad-Film of the year at FICCI Frames 2006. ‘Little Krishna’, another superior delivery from Reliance Animation, won the FICCI Best Indian Animated Content in 2007. Adding yet another feather to its cap, Reliance Animation produced the first animated short film with International acclaim, “The Bad Egg”, which won the prestigious Digicon International Award at Japan and Gold Medal at New York Festival in the year 2007. Little Krishna TV Series, Krishna our Kans Theatrical Film, Shaktimaan TV Series, BIG Bees Jr. Nursery Rhymes are some of its creations and many more to come which are in the development stage.