License Global reports a collaboration between the artist and the retail behemoth to produce a range of “Pokemon” inspired apparel.
“With many of my projects, I try to make work that’s not just for art people and I think Uniqlo has a similar egalitarian culture,” says Arsham in a quote in Hypebeast. “The reason I feature iconic characters in my work is that they are very recognizable, and, on the surface, they make it easy to enter my work. ‘Pokémon’ has been a monumental presence ever since I was a child and I’m excited about the opportunity to present my work to a much wider audience.”
The apparel collection is priced between $9.90 & $14.90 making it extremely affordable to “Pokemon” and Uniqlo fans alike.
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Pokémon is a popular international brand with a slew of TV serials, movies, video games, toys and consumer products. The show is syndicated by Dream Theatre to Hungama TV, marking the former’s foray in the content syndication space adding to an already-existing licensing and merchandising business in India and South Asia. .
Dream Theatre helped re-launched this brand in India and South Asia in not only Syndication but also Licensing and Merchandising. This global entertainment brand is ramping up for continued success following the launch of licensed Pokémon products.
Dream Theatre has kicked-in the second phase of making the merchandise available for its fans. Having partnered with Hungama TV, the TV show continues to be amongst the top rated kid’s animation content on television.
The number of licensees for Pokémon is growing slowly and we are assertive about the program getting accelerated by the end of this year.
Pokémon products are currently available in following categories:
1) Bags, Back to School products
2) Kids apparel
4) Plastic ware
& many more to be launched by the end of this year!
Pokémon’s phenomenal success in India demonstrates the power of this brand, Jiggy George founder and CEO of Dream Theatre says, “We are incredibly excited to bring a wide range of Pokémon products to its fan”