The Comic-Con happened in Bombay with great fanfare and people thronged in greater numbers than last year. The central takeout of this edition of Comis Con was the fascination for Japanese content and we fueled this interest by making Pokemon center stage.
The Celio Pokemon collection was also showcased at Comic-Con and Dream Theatre supported this line by bringing the crowd’s favorite character Pikachu to the show.
Pikachu made 3 appearances on both Saturday and Sunday and fans stood in long lines to take pictures with their favorite character.
Angry Birds at Siliguri!
Angry Birds is always the star attraction at events encouraging footfalls and giving everyone an opportunity to experience the brand up-close.
Since Angry Birds inception in December 2009, the game has garnered 2.5 billion downloads globally. One of the most downloaded games of all time, Angry Birds is now coming to life at the Kids-o-fest, East India’s first and biggest kids and Inter School Festival. The fest connects business and brands with school, kids and family.
Kids-o-fest was a four-day event organized by Shri Ram Centennial School and Savin Kingdom, commenced from December 18th to 1st. The fest was held at Savin Kingdom in Dagapur where an inter-school fest called ‘Blitzkrieg 2014’ was also held. Students from more than 200 schools in and around Siliguri had come participate in the event.
“Angry Birds is the first class example of how popularity of digital properties and games is transcending demographics and geographies. We are delighted to bring both these superbly popular properties to their fans in Siliguri to engage with and enjoy”, said Jiggy George founder and CEO of Dream Theatre, an entertainment, sports, fashion licensing and brand management firm.
Dream Theatre, which has licensing rights for Angry Birds, has launched products across 14 categories, including toys, board games, apparel and stationery.
Angry Birds’ branded products are now available across 1,500 stores besides multiple online platforms.