LIVERPOOL FOOTBALL CLUB NETS REPS IN INDIA

Dream Theatre, a brand management and licensing agency in India, will run the licensing business of Liverpool Football Club in India and South Asia covering Pakistan, Afghanistan, Nepal, Bangladesh, Bhutan, Sri Lanka, and the Maldives.

Liverpool Football Club will give fans in India access to a licensed range of products across categories like apparel, sporting goods, apparel accessories, gifts and novelties, eyewear and more.

Dream Theatre will partner with world-class licensees to launch and grow a comprehensive line of products and services. The licensed LFC merchandise will be available at leading chain stores, standalone outlets and on e-commerce portals

https://www.licenseglobal.com/agency-appointments/liverpool-football-club-nets-reps-india

Dream Theatre in licensing, merchandising pact with Liverpool Club for India, S Asia

Brand management and licensing firm Dream Theatre has bagged the rights to develop the licensing business of Liverpool Football Club in India and South Asia.

Jiggy George, Founder & CEO, Dream Theatre, said that the Liverpool Football Club has a passionate fan base in India and South Asia. “We will forge long-term partnerships with licensees and retailers to offer authentic licensed products to fans,” he added.

Besides India, the company has also got the mandate to develop the club’s licensing business in Bangladesh, Bhutan, Sri Lanka, Maldives, Nepal, Afghanistan, and Pakistan.

“At Dream Theatre, we have three key verticals — entertainment, sports, and lifestyle. With the growth in the Indian market, the sports vertical has become a significant part of the business. We are thrilled to add Liverpool Football Club to our portfolio and are aiming for a 25 percent increase in our sports portfolio,” he added.

Main focus

The company plans to launch a range of licensed products in various categories such as apparel, sporting goods, and accessories.

George said, “Our main focus will be apparel and we will work with solid partners who have the wherewithal across product, distribution, and marketing. We will also look at other lifestyle-related categories of footwear, innerwear, bags, personal-care and sporting goods. But our core proposition will be built around a strong apparel portfolio.”

The licensed Liverpool merchandise will be available at leading retail stores and on e-commerce portals.

Dream Theatre represents various brands such as the Smiley Company, Sanrio, Real Madrid, The Pokémon Company and Rovio for licensing and merchandising in India and South Asia.

https://www.thehindubusinessline.com/news/dream-theatre-in-licensing-andmerchandising-pact-agreementwith-liverpool-club-for-india-s-asia/article29253477.ece

Dream Theatre to represent Liverpool Football Club in India

Brand management and licensing agency, Dream Theatre has won the mandate to develop the licensing business of Liverpool Football Club in India and South Asia covering Pakistan, Afghanistan, Nepal, Bangladesh, Bhutan, Sri Lanka and Maldives.

According to the company, Liverpool Football Club’s association with Dream Theatre will give football fans in India access to a licensed range of products across categories like apparel, sporting goods, apparel accessories, gifts and novelties, eyewear and more in the lifestyle segment.

Dream Theatre will be partnering with world class licensees and working closely with them to launch and grow a comprehensive line of products and services. The licensed LFC merchandise will be available at leading chain stores, standalone outlets and on e-commerce portals.

“We are very proud and thrilled to be working with Liverpool Football Club, the Champions of Europe. The club has such a strong legacy and a very passionate fan base in India. Dream Theatre will forge long-term partnerships with licensees and retailers with one aim: drive value for our partners and delight our fans and consumers with authentic products that are world class, affordable and accessible”, Jiggy George, CEO and founder, Dream Theatre, said.

Liverpool Football Club is one of the most feted and followed football clubs in the world with a global reach of 1.07 billion followers and 450 million audiences on TV in 2017/18. It is one of the most popular English Premier League clubs in India and has been named as one of the most trusted football clubs in India across successive seasons.

“We’re delighted to welcome Dream Theatre to our global football and retail family. Relationships like this are incredibly important to the club to ensure that we can bring LFC closer to all our supporters who are based across the world, not just at home in Liverpool,” Mike Cox, senior VP, merchandising, Liverpool FC, said.

Dream Theatre, which operates in the spaces of entertainment, sports and lifestyle licensing in India and south Asia and works with some iconic intranational and national IPs, will leverage its prowess and experience in licensing to drive the Liverpool Football Club licensing programme in India.

Source:  https://brandequity.economictimes.indiatimes.com/news/marketing/dream-theatre-to-represent-liverpool-football-club-in-india/70801446