#DTbrandsinthenews :: LFC to take part in first virtual Pride in Liverpool march

Liverpool FC will wear its colours proudly next week to take part in this year’s virtual Pride in Liverpool march, ‘MarchOnline’, in support of the LGBT+ community.

Pride in Liverpool, which is delivered by LCR Pride Foundation, is hosting its first virtual celebrations due to its traditional festival being cancelled as a result of the coronavirus pandemic.

‘Young at Heart’ is the 2020-21 theme and aims to highlight the benefits of self-care, being active and doing the things you love as well as your physical and mental wellbeing. It also strives to provide a platform to celebrate LGBT+ individuals working in the sport, health and wellbeing sectors and shine a spotlight on organisations and services working hard to facilitate good physical and mental health in the region’s LGBT+ community.

Instead of marching through the city’s streets, LFC staff will join the LCR Pride Foundation’s ‘MarchOnline’ to come together safely with the LGBT+ community to virtually march in solidarity, celebration and in protest against the prejudice and inequalities that the LGBT+ community continues to face in the UK and across the globe.

The virtual march, which will be broadcast from the LCR Pride Foundation’s social channels at 12pm BST on Saturday July 25, will comprise videos of people marching, cheering and holding placards in their own homes, submitted by the members of the public, charities and businesses supporting the LGBT+ community.

LFC was proudly the first Premier League football club to take part in a Pride march back in 2012. It was also the first Premier League club to hold the Premier League Equality Standard Advanced Level, an accolade well received by Reds fans around the world.

Alongside this year’s virtual march, there will be an interview with Paul Amann from Kop Outs – LFC’s LGBT+ fan group – in the matchday programme for next Wednesday’s game against Chelsea at Anfield and on Liverpoolfc.com. Meanwhile, Anfield’s Sir Kenny Dalglish Stand will feature a rainbow flag for the meeting with Chelsea.

The club’s iconic crest will also be displayed in full rainbow colours across its global social media platforms from Monday July 20 in support of the Pride in Liverpool celebrations.

A signed Virgil van Dijk shirt from this season will also be auctioned on Football Aid, with all proceeds donated to The Michael Causer Foundation – a charity which supports Liverpool’s vulnerable lesbian, gay, bisexual and transgender young people by providing safe accommodation for those who are homeless or at risk.

Bidding on the shirt is available now here. The auction will close at midnight BST on July 31.

LFC Foundation, the club’s official charity, will be running a variety of Pride activities, including linking up with Football v Homophobia’s Football Pride to support their virtual sports sessions as well as providing their own LGBT-themed virtual sessions throughout next week.

Peter Moore, Liverpool FC’s CEO, said: “I am delighted that our staff and fans are able to come together and take part in the Pride in Liverpool virtual march.

“The promotion of equality, diversity and inclusion with our staff, players and supporters is of the utmost importance to us and we are committed to incorporating it into everything we do.

“We will be proudly wearing our colours next month to continue our support of Pride in Liverpool and stand side by side, albeit virtually, in solidarity with the LGBT+ community.”

LCR Pride Foundation interim CEO, Andi Herring, said: “It has never been more important for us to find a way to come together as a community, feel connected and march with Pride. ‘MarchOnline’ provides us with a safe way to do that from our homes and mark what would have been the weekend of Pride in Liverpool.

“We’re looking forward to seeing the diversity and creativity of the Liverpool City Region’s LGBT+ community, its supporters and allies shining through in our virtual march. Even despite a global pandemic, we will march on!”


#DTbrandsintheNews :: Liverpool FC crowned premier league champions

Its official! Liverpool FC became the new Premier League champions when second-placed Manchester City were beaten 2-1 at Chelsea last night. Hundreds of Liverpool supporters put coronavirus fears to one side, ignoring advice from the club’s manager Jurgen Klopp, as they converged on Anfield to start the title party. Setting off red flares and fireworks, waving flags, hugging and drinking in the street, the fans were determined to make the most of the long-awaited first title since 1990. Cars also gathered outside the ground, with some beeping horns as they passed.

Commenting on the historic win Jiggy George, Founder & CEO, Dream Theatre Group said, “Liverpool wins the 2019-2020 English Premier League championships and does it in style!!! We at Dream Theatre are proud to represent the champions for licensing and merchandising in India!”

To give your brand the premier edge get in touch with renunair@dream-theatre.co.in at the earliest.


Dream Theatre scores with Liverpool FC

Agency will develop licensing business in India and South Asia for football club.

Dream Theatre is to develop the licensing business for Liverpool FC in India and South Asia, covering Pakistan, Afghanistan, Nepal, Bangladesh, Bhutan, Sri Lanka and the Maldives.

The deal will give football fans in India access to a range of licensed products across categories including apparel, sporting goods, accessories, gifts and novelties and eyewear, as well as activity in the lifestyle sector.

Liverpool is one of the most popular English Premier League clubs in India and has been named as one of the most trusted football clubs in India across successive seasons.

“We are very proud and thrilled to be working with Liverpool Football Club, the Champions of Europe,” said Jiggy George, ceo and founder of Dream Theatre. “The club has such a strong legacy and a very passionate fan base in India.

“Dream Theatre will forge long-term partnerships with licensees and retailers with one aim: drive value for our partners and delight our fans and consumers with authentic products that are world class, affordable and accessible.”

Mike Cox, svp merchandising at Liverpool FC, added: “We’re delighted to welcome Dream Theatre to our global football and retail family. Relationships like this are incredibly important to the club to ensure that we can bring LFC closer to all our supporters who are based across the world, not just at home in Liverpool.”

Source: https://www.licensingsource.net/dream-theatre-scores-with-liverpool-fc/

Liverpool target Indian market with Dream Theatre merchandise deal

Brand agency also tasked with developing Premier League club’s licensing business in South Asia.

English soccer giants Liverpool have teamed up with brand management and licensing agency Dream Theatre to develop their merchandise business in India and South Asia.

The deal, which as well as India covers Pakistan, Afghanistan, Nepal, Bangladesh, Bhutan, Sri Lanka and the Maldives, will see Dream Theatre work with licensees to create a comprehensive line of products and services for the Premier League outfit.

The partnership will give fans in the covered territories access to a range of Liverpool products across categories including apparel, sporting goods, gifts and eyewear.

The merchandise will be made available at chain stores, standalone outlets and on ecommerce websites.

“We’re delighted to welcome Dream Theatre to our global football and retail family,” said Mike Cox, Liverpool’s senior vice president of merchandising.

“Relationships like this are incredibly important to the club to ensure that we can bring Liverpool FC closer to all our supporters who are based across the world, not just at home in Liverpool.”

Liverpool are top of the Premier League after winning their first three games of the 2019/20 season. They travel to Burnley in their next game on 31st August.

Source: https://www.sportspromedia.com/news/liverpool-news-dream-theatre-licensing-merchandise-india-south-asia