Jiggy George opens the Indian licensing Expo in Mumbai

The 3rd edition of India Licensing Expo (ILE) 2019 – India’s largest brand licensing exhibition began on a rainy note at the Bombay Convention & Exhibition Centre, NESCO. However, this didn’t dampen the mood indoors, as the conference kicked off with Marty Brochstein from Licensing International lighting the traditional lamp.

The opening address was delivered by Ms. Ritu Marya, editor of Franchise India. Martin “Marty” Brochstein along with Jiggy George, Founder & CEO, Dream Theatre and Head, Licensing International, India delivered the opening keynote on The Future Trends In Brand Licensing & Building new Labels.

Marty took the stage first and spoke about some of the key global statistics and India’s place among its peers (#18 in 2018 – up 2 spots from #20 in 2017) with $1.59 billion sales in retail. He spoke about how these days many brands are digitally native, given the changing landscape fuelled by the technology disruption and all-pervasive nature of e-commerce. However, 76% of business is still done in brick & mortar stores. He then briefly touched upon the growing importance of “experiential licensing” riffing off Ms. Ritu Marya’s comment that “people have enough stuff they crave experiences” He also shared some examples of successful collaborations done by brands like Nike & Netflix (Stranger Things) and Vans and Warner Bros. (Harry Potter). He concluded his presentation by highlighting the importance of being more socially conscious especially if one wants to be relevant to the younger audience.

Marty was followed by Jiggy George Founder & CEO, Dream Theatre India Pvt Ltd., who shared his thoughts on licensing trends from an Indian & Asian context.

He echoed Marty’s sentiment that the future of licensing lay in ‘experiences’ and that brand owners should pay heed if they are to survive in this new-brand-a-day market.

These days when everyone is “looking down” instead of “looking up” Jiggy shone the spotlight on a few key trends/opportunities for the licensing fraternity to take note off.

The rise of digital brands like Youtubers – Ryan from Ryan’s Toy Review who has 19.8 million subscribers, ChuChu TV which has over 10 channels and 39 million subscribers, and influencers like Lilly Singh & Bhuvan Bham who are raking in the moolah by being topical and completely in sync with their followers. So is digital content the new brand opportunity? Are digital influencers the new celebrity? Jiggy then delved deeper into the discussion around building franchises that last like a Superman, Harry Potter, Game of Thrones and even homegrown IP like Singham which has managed to transform and re-invent itself its latest avatar being Little Singham!

With the ICC Cricket World Cup on, how could one not speak about the HUGE opportunity in sports. Not just cricket but even E-sports, which has spawned such franchises as Fortnite and PUBG. There are 250 million Fortnite users around the globe! The Marshmellow performance on Fortnite saw 10 million viewers, 300 million dollars were spent every month on Fortnite merchandise.

To round it off after sharing his thoughts on curated brand experiences like the Cartoon Network tie-up with Marriott and Cher’s collab with Sofitel, Jiggy flew around Asia to highlight some interesting examples of how some of their exports are influencing the youth in India like Pokémon (Japan), K-Pop & Hello Kitty (Korea) and more. He concluded by posing a challenge to Indian designers to create our own design aesthetic which will resonate with the world.

To cap off the day Jiggy won the Brand Licensing Leader Award (Agent) You can watch him get Jiggy with it


The Dream Theatre team ended the night on a high winning 2 metals at the glitzy (& hilarious) awards show hosted by Siddharth Kanan.

The first one was for the Most Popular Animation Series on an OTT platform for CHUCHU TV.

The second was bagged by Jiggy George for Brand Licensing Leader – Agent

India Gets its Own Licensing Show for Retail Fraternity

India Licensing Expo (ILE) Indias first and most influential business-to-business brand licensing show is all set to kick start onAugust 20-21in Sahara Star Mumbai with participation from over 100+ global and domestic brands for retail industry. Viacom 18 Fashion TV Marie Claire Universal Music Mondo TV JCB Polaroid NBA Sesame Street Authentic Brands Group Green Gold Animation are a few amongst list of top brands participating at the first ever licensing show to be held in the country.The show is organized by exclusive licensing media companyLicense Indiaand is supported by global licensing bodyLicensing Industry Merchandisers Association (LIMA)Indo-French Chamber of Commerce and Industry (IFCCI)andSports Goods Foundation of India.The show sponsors areViacom 18 Orian Installations Dream TheatreandBradford License India. Ernst Youngareprocess tabulation partners for India LicensingAwardsconcurrent event of ILE 2017.

India Licensing Expo 2017shall bring together numerous brand opportunities direct pool of brand owners decision makers elaborate knowledge forums exclusive licensing recognitions fun character parade preview rooms for brands for exclusive showcase for retailers to grasp the property better and much more.

Indian retail is quite fragmented at the moment and adding brand power can bring this industry together on a common platform of modern retail. In scenario when India is a brand-hungry market we see a natural inclination towards licensing as an effective retail strategy. We intend to position India Licensing Expo as a dedicated hub where the industry unifies to shop brands for business across all industries. We bring together brands of every kind ndash; sports character corporate music art entertainment for retailers to embed in their business / products. Brand licensing has been well accepted as a retail strategy in India and throughILE 2017 we plan to bring the global understanding to Indian landscape saidMr.Gaurav Marya Chairman License India.

A combination of2 day Master Class1 day Conference ExhibitionandAwardsILEprofiles a unique opportunity to know it all in just two days covering every aspect of licensing model and its usage in your business at strategic and retail level. Not only you as business owners will know about licensing across industries but also meet the brands first hand ready to license their brand in multiple product categories for further brand extensions logically. Therefore ILE offers an exhaustive licensing ecosystem inviting over 10000 business visitors over the show. The show would witness visits from retailers / manufacturers from all sectors ndash; apparel footwear jewelry bags small leather goods eyewear accessories travel gear luggage electronics back to school range mobile phones accessories Bluetooth devises audio IT products accessories personal care skin care cosmetics fragrances hair grooming publishing new media apps games toys home linen furnishings and much more.

The Exposition displays all kind of licensing opportunities for manufacturers retailers across products such as in charactersChhota Bheem Peppa Pig PJ Masks Dora Popeye Motu Patlu Toki Doki Jungle Book Ben 10 Power Puff Girls Mighty Raju Sponge Bob Jumanji movie Emoji Movie Sesame Street and much more.In corporate brands the galore offers brands likeJuicy Couture Aeropostale Spyder Misook Airwalk Lamborghini Compaq JCB Fashion TV University of Oxford Marie Claire Absorba Shell Pepsi Mountain Dew Route 66 Polaroid Femina Flaunt Kuber Mechanixand much more. Music Art brands would beUniversal Music with wide pool of top artists MTV Billboard Michael Jackson Marilyn Monroe Elvis Presley Romero Britto and much more; and sports properties would beNBA Delhi Daredevils Extreme Sports VOIT Mancity FC FC Barcelona Roland Garros Cycle Polo Federation of India Maui Sons Muhammad Ali Shaqand much more.

In words of Ms. Chitra S. Johri Director Bradford license IndiaThough at a nascent stage the Indian licensing industry holds massive growth potential. I believeILE 2017will offer a platform for the Indian licensing fraternity to come together for the first time brainstorm and address the challenges in a cumulative manner. I am delighted to see the real change coming already in the country where all of industry colleagues have confirmed to come together to stir licensing into Indian retail. This would be a bigger movement in our domain of licensing benefitting each product category in actual sense. Bradford is a proud partner of this show and we shall be there with all our brands for licensing.

In order to specifically tap the top French enterprises doing business in India ILE has also tied up with Indo-French Chamber of Commerce and Industry (IFCCI). This opens gates for the French companies to evaluate and roll into India through licensing. IFCCI is pleased to partner with the ILE for creating this unique platform to identify and capitalize brand licensing. This is an important move for streamlining and structuring the licensing industry that impacts retailing directly. I am sure that the expo will open up new avenues for industry players and we look forward to enabling multiple French licensors eyeing Indian market to capitalize and leverage this show saidPayal. S. Kanwar Secretary General IFCCI.

The show proffers two forums a Master Class and a Conference. The 2 days certification master class begins a day prior of the show on 19thAugust and ends on 20thAugust. The master class is a comprehensive circle of the licensing model and is conducted byMr. Chris Evans Managing Director University of Oxford and Mr. Pete Canalichio Managing Partner Licensing Brands Inc. Further an exhaustive conference shall be conducted on 21stAugust with the pool of top industry experts to discuss licensing transition in retail in India with first hand domain experience. The conference puts forth a strong panel with industry stalwart likeDan Frugtniet (VP-Licensing Business Development Nickelodeon Viacom Consumer Products) Saugato Bhowmick (Head of Viacom18- Consumer Products) Yannick Colaco (MD-NBA) Siddharth Chury (Senior Director – NBA India) Manan Mehta (VP-Marketing Merchandise Yashraj Films) Sandeep Dahiya (Director ndash; Brand Extensions Bennett Coleman Co. Ltd) Samir Jain (ED COO Green Gold Animation) Shivram Saran (AVP Head Consumer Products JCB) Roberto Bre (Director Private Collection Marie Claire) Rajan Madhu (President FTV India) Maura Regan (Sr. Vice President LIMA) Manish Mandhana (CEO Mandhana Retail ndash; Being Human) Jason Sutton (Director Polaroid) Jiggy George (Head LIMA India CEO Dream Theatre) Ishmeet Singh (Country Manager Mattle Toys India) Anurag Sachdeva (Director Rovio Angry Birds) Afsar Zaidi (MD Exceed Entertainment HRX)and many more.Witness the veterans of licensing industry coming together to discuss the challenges explore the kind of engagements and further work towards uplifting of the LM industry as a whole in India.

In words ofMr.Jiggy George Head of LIMA India and Founder of Dream Theatre The timing is just right for a Licensing Expo in India to bring the fraternity together but what more to educate and sensitize potential partners on the benefits of this wonderful business. The show has the ingredients to be beneficial to attendees and I am sure will grow in size and stature over the years.

ILE 2017exclusively; also hosts India foremost licensing recognition platformIndia Licensing Awards 2017partnered withMarie Claire. Celebrating the best in Indian Licensing Industry these awards would remain to be one of its kind recognition where the whole fraternity will come together to celebrate excellence right from the brand owners brand custodians to entrepreneurial retailers latest licensees on the block to raise a toast to outstanding achievements in the industry so far. Judged curated and tabulated by panel of experts the awards are supported byErnst Youngas process partners. With 21 focused categories for licensing fraternity the awards would acknowledge top brasses of the industry. To name a few categories ndash;Licensor Of The Year (Entertainment Celebrity Sports Corporate Bollywood Art Character Music)Licensee Of The Year (Apparel Fashion Accessories Toys Games Gifts Novelties Back To School Electronics Retail Innovation Business Concept Home Dcor FMCG New Media Publishing) along withSpecial Categorieslike IP Firm Of The Year and Licensing Agent Of The Year.

ILE being the only scaled licensing show means serious business to unlock India as the most potential business destination across industries. While the Indian licensing sector is pegged at $1 billion is still at a nascent stage but growing at a rapid pace as success stories of home-grown brands have propelled its growth. Fashion retailers stay ahead of the pack with close to 25 percent of the organized retailers using licensing as an effective retail strategy.

India Licensing Expo will host multiple opportunities from several countries for Indian business ecosystem. It is a great destination to decode the market by meeting retailers manufacturers suppliers from all industries under one roof and network with the decision makers for effective conversions. With this first edition ILE would become a destination to convene global brands for Indian retailers resulting in business growth through licensing.

About The Organizers – License India

License India an exclusive brand licensing vertical of Franchise India Group is India first licensing media services company formed with the objective to increase awareness and support the growth of licensing in the country. Being the knowledge centre the vertical comprises of licensing editorial initiatives in the publications like The Retailer and The Entrepreneur along with the portalwww.licenseindia.com and business-to business licensing shows encapsulating conferences workshops expositions and awards under Brand Licensing India and India Licensing Expo. License India excels in the licensing space with its strategic and knowledge based verticals.

For more information log on towww.licenseindia.com.

​​About Lima

Founded in 1985 LIMA (Licensing Industry Merchandisers Association) is a conglomerate of over 1000 companies and individuals engaged in the worldwide marketing of licensed properties both as agents and as property owners with an aim to foster the growth and expansion of licensing at the global scale.

For more information log on towww.licensing.org.