Jiggy George opens the Indian licensing Expo in Mumbai

The 3rd edition of India Licensing Expo (ILE) 2019 – India’s largest brand licensing exhibition began on a rainy note at the Bombay Convention & Exhibition Centre, NESCO. However, this didn’t dampen the mood indoors, as the conference kicked off with Marty Brochstein from Licensing International lighting the traditional lamp.

The opening address was delivered by Ms. Ritu Marya, editor of Franchise India. Martin “Marty” Brochstein along with Jiggy George, Founder & CEO, Dream Theatre and Head, Licensing International, India delivered the opening keynote on The Future Trends In Brand Licensing & Building new Labels.

Marty took the stage first and spoke about some of the key global statistics and India’s place among its peers (#18 in 2018 – up 2 spots from #20 in 2017) with $1.59 billion sales in retail. He spoke about how these days many brands are digitally native, given the changing landscape fuelled by the technology disruption and all-pervasive nature of e-commerce. However, 76% of business is still done in brick & mortar stores. He then briefly touched upon the growing importance of “experiential licensing” riffing off Ms. Ritu Marya’s comment that “people have enough stuff they crave experiences” He also shared some examples of successful collaborations done by brands like Nike & Netflix (Stranger Things) and Vans and Warner Bros. (Harry Potter). He concluded his presentation by highlighting the importance of being more socially conscious especially if one wants to be relevant to the younger audience.

Marty was followed by Jiggy George Founder & CEO, Dream Theatre India Pvt Ltd., who shared his thoughts on licensing trends from an Indian & Asian context.

He echoed Marty’s sentiment that the future of licensing lay in ‘experiences’ and that brand owners should pay heed if they are to survive in this new-brand-a-day market.

These days when everyone is “looking down” instead of “looking up” Jiggy shone the spotlight on a few key trends/opportunities for the licensing fraternity to take note off.

The rise of digital brands like Youtubers – Ryan from Ryan’s Toy Review who has 19.8 million subscribers, ChuChu TV which has over 10 channels and 39 million subscribers, and influencers like Lilly Singh & Bhuvan Bham who are raking in the moolah by being topical and completely in sync with their followers. So is digital content the new brand opportunity? Are digital influencers the new celebrity? Jiggy then delved deeper into the discussion around building franchises that last like a Superman, Harry Potter, Game of Thrones and even homegrown IP like Singham which has managed to transform and re-invent itself its latest avatar being Little Singham!

With the ICC Cricket World Cup on, how could one not speak about the HUGE opportunity in sports. Not just cricket but even E-sports, which has spawned such franchises as Fortnite and PUBG. There are 250 million Fortnite users around the globe! The Marshmellow performance on Fortnite saw 10 million viewers, 300 million dollars were spent every month on Fortnite merchandise.

To round it off after sharing his thoughts on curated brand experiences like the Cartoon Network tie-up with Marriott and Cher’s collab with Sofitel, Jiggy flew around Asia to highlight some interesting examples of how some of their exports are influencing the youth in India like Pokémon (Japan), K-Pop & Hello Kitty (Korea) and more. He concluded by posing a challenge to Indian designers to create our own design aesthetic which will resonate with the world.

To cap off the day Jiggy won the Brand Licensing Leader Award (Agent) You can watch him get Jiggy with it

https://www.instagram.com/p/Bzz0u2yFKuD/

The Dream Theatre team ended the night on a high winning 2 metals at the glitzy (& hilarious) awards show hosted by Siddharth Kanan.

The first one was for the Most Popular Animation Series on an OTT platform for CHUCHU TV.

The second was bagged by Jiggy George for Brand Licensing Leader – Agent

Dream Theatre acquires the licensing rights for Ninja Hattori

Mumbai, June 2019: Fans of the popular anime series in India have more reason to rejoice. Dream Theatre Pvt. Ltd., India’s foremost Brand Management and licensing Representation Company, has acquired the licensing and merchandising rights for Ninja Hattori in India. Ninja Hattori is a long running and one the most popular shows on kids television. The show airs on Sonic and is also available for viewing on Amazon Prime, Voot & Netflix, with a strong fan following across platforms. The Indo Japanese coproduction of the series has further strengthened the franchise making it one of the most

The TV series revolves around a little ninja named Hattori Kanzo who befriends Kenichi Mitsuba, an average 11 year old. The slice of life show revolves around the friendship between Kenichi and Hattori and how Hattori helps Kenichi with his daily trials and tribulations, setting a good example and abiding by him like a good friend. Dream Theatre has helped numerous brands across entertainment, sports and lifestyle establish and grow a  licensing portfolio in India with comprehensive licensing programmes. Dream Theatre will build and grow a diverse portfolio of  Ninja Hattori apparel, back to school, home, personal care, food, promotions  and technology to cater to Ninja Hattori’s massive and ever growing audience in India.

Talking more about the association, Jiggy George, Founder & CEO, Dream Theatre Pvt. Ltd., said, “Ninja Hattori’s immense and long standing popularity makes it a stand out show in India  for kids and  we are thrilled to work with the brand to grow the franchise in the licensing realm. We aim to bring a fresh approach and create a effective multi faceted multi category programme focused on authenticity, availability and accessibility.

Mr. …, (designation)   from Shogakukan-Shueisha Productions Co., Ltd added, “We are excited to have Dream Theatre as our licensing partner in India and are confident that with their wide expertise and knowledge, Ninja Hattori will emerge as one of the most successful licensing programmes in India. ”

About Dream Theatre Pvt Ltd.

About Dream Theatre:

Dream Theatre leverages the power of licensing to CREATE, REPRESENT and DISTRIBUTE iconic brands in South Asia. These brands are focused on Entertainment, Sports and Lifestyle businesses. Dream Theatre represents The Smiley Company, Sanrio, Real Madrid, FIFA 2018, The Pokémon Company, Rovio amongst other brands for Licensing and Merchandising in India and South Asia. Dream Theatre represents ChuChu TV, the most popular kids network of channels on YouTube,  globally for their licensing and merchandising portfolio. The company manages content syndication for key brands and creates and retails products via Dream Theatre group companies. For further information, please visit http://www.dreamtheatre.co.