Smiley has teamed up with retailer Zara for the launch of a new children’s collection.
Having previously worked together on successful Zara Baby, Zara Woman and Zara Trafaluc ranges, the new deal sees Smiley tap into the kidswear market.
The collection features jersey t-shirts, crew neck jumpers, jogging bottoms and more, all featuring the Smiley World branding.
“After many years of collaborations, we are very happy to still see Smiley growing at Zara,” said Nicolas Loufrani, CEO of Smiley.
“We are entering many new departments and our design and marketing teams are working hand in hand, almost daily to design and promote the best possible products for each product category and consumer target.
“The extraordinary level of creativity, expertise and service the Smiley studio is providing to our DTR partners is what these incredibly professional and fast retail chains need to sustain their development.”
Smiley and Zara’s latest range is available online and in stores now.