Brand Licensing
Brand Licensing is like a lease agreement.
IT INVOLVES
An Intellectual Property
Property Owner – The Licensor
Property Leaser – The Licensee
Who obtains the license to use the property.
This contract is signed for:
A specified time
A specified fee
What are the types of Brand Licensing?
Entertainment Licensing
Corporate Licensing
It’s a Minimum Guarantee /Royalty model.
Celebrity Licensing
Art Licensing
Sports Licensing
Collegiate Licensing
The financial model:
Licensee submits a business plan and a contract involves a Minimum Guarantee or Royalty (whichever is higher model)
What are the Benefits of Licensing?
Help re-invent or re-position the brand
Helps to enhance the value of the product via positive attribute
Pride
Trust
Girl Style
Appreciation
Humor
Strength
Helps extend fan base of a brand
Video Games
Trading Card Games
Animated TV shows
Pokémon GO
Movies
Licensed Products
Aids re-enforce brand equity and authenticity among core consumers
Risks of Licensing
BRAND OWNER
Loss of Control
Oversaturation
Licensee
Popularity of Brand wanes or injured
Financial burden
Licensor creates disrepute
A short video on what is licensing
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Contact
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FAQ's
What is Brand Licensing?
Brand Licensing is like a lease agreement. It involves an Intellectual Property, Property Owner – The Licensor, Property Leaser – the licensee who obtains the license to use the property. This contract is signed for a specified time & a specified fee
What are the types of Brand Licensing?
Entertainment Licensing, Corporate Licensing, Celebrity Licensing, Art Licensing, Sports Licensing, Collegiate Licensing
What are the Benefits of Licensing?
Help re-invent or re-position the brand, Helps to enhance the value of the product via positive attribute, Helps extend fan base of a brand, Aids re-enforce brand equity and authenticity among core consumers.