Who We Are
Dream Theatre is a brand management company that represents and distributes iconic licensed brands in the Entertainment, Sports and Lifestyle space.
We speak to kids and youth of South Asia.
Everything we do has Merchandise and Fans at the heart of it!
What We Do
The Brand Licensing Model
Licensees (companies with product and distribution) lease out brands from our portfolio for a specific period and a fee.
Their objectives could vary from keeping up with the latest trends, increasing sales, building loyalty etc.
The financial structure is based on a minimum guarantee and royalty model.
Dream Theatre supports via brand assurance, legal, creative and marketing.
Brands We Represent
Influencer Marketing
PR & Communication
Creation
Brand Marketing Solutions
We have the expertise to offer a range of marketing solutions to enhance the licensed brand's offerings, covering everything from strategy to implementation. Our services include:
Social Media Strategy & Execution
On-Ground Activations
Product Placement
To make a brand ready for licensing, we work on defining the brand's identity and create visual guidelines that reflect its personality : appearance, feel, and values.
This includes designing logos, fonts, colour schemes, brand icons, illustrations, images, and formatting preferences. We also provide instructions on how to properly use these elements on products, hangtags, and packaging.
Additionally, we offer guidance on photography and videography for marketing purposes and social media.
All of this information is compiled into a brand book that serves as a reference guide for licensees. Brand guidelines help ensure consistency and provide direction for creative teams.
Visual Identity
ChuChu TV is one of the most popular preschool network of channels on YouTube with billions of views and millions of followers across the world. Dream Theatre’s first mandate with ChuChu TV was to get the brand licence ready. Over the years our partnership has grown to include a wider scope of creating the global merchandise strategy for the brand, launching an international line of toys in USA and multiple territories, syndicating content on VOD platforms, aligning content production to global preschool standards, upgrading content styling and producing world class content in 2D and 3D animation. Our latest partnership is in distributing ChuChu TV’s iconic music content for global distribution across music platforms.
Content Production
At our company, we strive to partner with top-tier designers, celebrities, athletes, and influencers to craft unique product lines that not only enhance brand recognition but also captivate audiences worldwide.
These collaborations result in standout products that engage consumers and leave a significant mark in the marketplace.
Licensing Collaborations
Brand Distribution Model
For entertainment based IPs, content placement and the right exposure is the cornerstone of a brand’s success in Licensing and Merchandising. We at Dream Theatre are uniquely placed and experienced to place and manage both video and audio content on linear channels, VOD and Audio platforms in India, South Asia as well as globally.
From strategy to end to end material management, Indian regional language dubbing and delivery to content placement and marketing, Dream Theatre provides a full suite of services for brands to ace their content presence in India. Our content portfolio includes Pokémon, Beyblade and ChuChu TV among others for whom we successfully manage audio and video content.
Content Syndication
Licensed Merchandising
Dream Theatre group companies distribute licensed products to key retail.
The brands are agnostic to the Dream Theatre portfolio.
The apparel business is an asset-light model of design and delivery via captive factories.
We distribute to a host of retailers ranging from Pantaloons, Reliance Trends, Max, lifestyle and select online stores.
The non-apparel is “made in India” toys, plush, bags, sporting goods etc. produced under license and distributed only to organized trade – for example Hamleys, Toys R Us and Amazon
Dream Theatre Group Companies
Head Office
701, 7th Floor, Ramee Emerald II, Linking Road,Santa Cruz West,Mumbai, 400054
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Contact
+91-98-20-612-4158