Oreo Teams Up with Pokémon for a Limited-Edition Adventure in India

“This collaboration is all about creating magical moments that bring families closer, spark excitement, and offer something truly memorable for everyone. Oreo has always been at the heart of joyful rituals, and by teaming up with Pokémon, we’re not only offering an exciting collectible experience but we’re also bringing a sense of nostalgia for everyone who grew up with Pokémon. This shared love for Pokémon across generations creates a unique bonding experience, where families can come together over the thrill of discovery, fun, and play. It’s a playful emotional journey that unites the world of Oreo and Pokémon in the most exciting way possible,” shared Nitin Saini, Vice President of Marketing, Mondelez India.

“We are delighted to bring together two all-time favorites – Oreo and Pokémon– to create a standout experience for fans across ages, and endless hours of play, making it a truly meaningful campaign,” commented Jiggy George, Founder and CEO, Dream Theatre.

Susumu Fukunaga, Corporate Officer at The Pokémon Company said, “We are thrilled to see Pokémon featured on Oreo cookies. This campaign will take Pokémon to fans of both brands all across the country. Customers will enjoy the fun, surprise element of finding out which Pokémon cookies are included in the pack they purchase. We hope that this playful experience will delight our existing fans and help us connect with new audiences as well.” 

Shekhar Banerjee, Chief Client Officer, and Office Head – Wavemaker India added, “Our approach was to create a dynamic, multi-phase experience that mirrors the excitement of a Pokémon adventure. Be it access to exclusive packs, enabling fans to collect, compete for rewards, each media placement of the campaign is carefully crafted to spark curiosity, build anticipation, and drive sustained engagement.”