Mattel appoints Dream Theatre as official licensing agency in India

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This partnership covers brands, including Barbie, Hot Wheels, UNO, Fisher-Price, Scrabble, Thomas the Tank Engine, Pingu, Masters of the Universe and Barney

Mattel, Inc., the global toy and family entertainment company, has teamed up with Dream Theatre, an Indian brand licensing and merchandising agency, to serve as the official licensing partner for Mattel’s brand portfolio across India, Pakistan, Nepal, Bangladesh, and Sri Lanka.

This partnership covers brands, including Barbie, Hot Wheels, UNO, Fisher-Price, Scrabble, Thomas the Tank Engine, Pingu, Masters of the Universe. and Barney.

“We’re excited to have Dream Theatre as our official licensing agency in India . Their expertise and passion make them the ideal partner to grow Mattel’s brand portfolio, deliver innovative, high-quality products, and strengthen our connection with consumers across India,” said Meredith Norrie, VP Global Licensing & Consumer Products at Mattel.

Through this partnership, Dream Theatre will work with best-in-class partners across brands and categories to make licensed merchandise available to fans in India by leveraging its network of partners and retailers.

“We are excited to be appointed as Mattel’s Master Licensing Agency in India,” said Jiggy George, Founder & CEO of Dream Theatre. “This partnership presents an incredible opportunity to bring some of the world’s most loved brands to new generations of fans in this region. We look forward to driving their continued success through innovative licensing partnerships, localized offerings, and strong collaborations with market leaders in India.”

Dream Theatre currenrly represents The Pokémon Company, Sanrio, Real Madrid CF, FIFA, Little Singham, Universal Music amongst other iconic brands for licensing and merchandising in India and South Asia.