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ChuChu TV
ChuChu TV is the world’s most popular preschool network channel on YouTube. With its repertoire of nursery rhymes, stories, and educational videos done in its very own signature style featuring a family of ChuChu TV characters, ChuChu TV has amassed billions views and millions subscribers, making it a cherished name in homes with toddlers and preschoolers across 75 countries!
Dream Theatre represents ChuChu TV globally on content and music syndication and on licensing and merchandising.
Case Study:
Global Expansion and Content Syndication for YouTube Sensation ChuChu TV
FAQ's
What is Brand Licensing?
Brand Licensing is like a lease agreement. It involves an Intellectual Property, Property Owner – The Licensor, Property Leaser – the licensee who obtains the license to use the property. This contract is signed for a specified time & a specified fee
What are the types of Brand Licensing?
Entertainment Licensing, Corporate Licensing, Celebrity Licensing, Art Licensing, Sports Licensing, Collegiate Licensing
What are the Benefits of Licensing?
Help re-invent or re-position the brand, Helps to enhance the value of the product via positive attribute, Helps extend fan base of a brand, Aids re-enforce brand equity and authenticity among core consumers.