How the Smiley became pop culture’s biggest celebrity
19.03.18

Trends may come and go, but the Smiley face is clearly here to stay. Nicolas Loufrani, the man responsible for taking his father’s creation and making it into a brand, talks about how the Smiley transcended being an emotion to being an icon. The simple yellow face with its unique set of features spreads its …

The Big World of Licensing – CEO India
16.03.18

Click Here to read the complete article from page 62 to page 65

The growth of Indian Licensing is linked to a spurt in organized retail
1.03.18

The Indian industry, over the years, has warmed up to the idea of licensing. The fact that it is moving to new genres and shifting focus from kids to adults, owing to shows like Game of Thrones, Batman, Superman and host of other big franchises is a testament to this. At the helm of the …

Does same celeb ambassador for decades help a brand?
1.03.18

In early February, Aishwarya Rai Bachchan dazzled Australians by appearing in a black fishtail-style gown with a perfectly fitting lace bodice embellished with gemstones. The former beauty queen was attending the launch of a Longines boutique in Sydney in her capacity as the Ambassador of Elegance for the Swiss premium watch brand. Rai has been …

Tiger Shroff launches active lifestyle brand ‘PROWL’
13.02.18

  MUMBAI: Joining the long list of celebrities like Hrithik Roshan and Virat Kohli, Bollywood actor Tiger Shroff has unveiled his first active lifestyle brand, PROWL. The brand is jointly created and owned by Shroff and Mojostar, a joint venture between Kwan Entertainment and Dream Theatre. This is the first brand launch for Mojostar, which …

How Hollywood is cashing in on appetite for branded merchandise in India
19.01.18

The market for licensed merchandise in India is exploding; according to a recent report by ESP, a Group M company, licensing and merchandising (L&M) is a staggering Rs 87,000 crore plus industry in the country. This constitutes between five and seven per cent of the global L&M market, small but significant enough for every superhero …

Trends In Brand Management
10.01.18

Top brand trends world over and in India saw a few patterns that will continue to be at play in 2018 as well. A quick note on a few key trends as we see it emerge and take center stage from the lens of licensing: The growing influence of social media marketing allowing brands to …

Xilam eyes big business in India
28.12.17

French animation giant Xilam and the makers of popular series – Oggy and the Cockroaches – has big plans for India, it’s fourth largest market, after securing a raft of sales in the region across kids’ catalogue. Europe’s one of the biggest animation company says it continues to make its mark in India with shows …

King Strengthens Candy Crush Licensing Categories, Adding New Jewelry lines to its Offering
29.11.17

  King Digital Entertainment, a leading interactive entertainment company for the mobile world, continues to expand its Candy Crush consumer products offering, with a new range of jewelry by leading Indian designer Mrinalini Chandra. Fans and candy-lovers around the world will be able to get their hands on a range of necklaces, bracelets, earrings, brooches and rings …

Dream Theatre liaises launch of Candy Crush jewellery, Esha Gupta, Roshan Abbas, Kubbra Sait attend launch
29.11.17

Esha Gupta, Sayani Gupta, Sapna Pabbi, Kritika Kamra, Additi Gupta, Shaheen Abbas, Roshan Abbas, Kubra Sait attended the Candy Crush Jewellery Launch, hosted by Mrinalini Chandra and Dream Theatre at Olive, Bandra. King Digital Entertainment, a leading interactive entertainment company for the mobile world, continues to expand its Candy Crush consumer products offering, with a new range of …