Liverpool target Indian market with Dream Theatre merchandise deal

Brand agency also tasked with developing Premier League club’s licensing business in South Asia.

English soccer giants Liverpool have teamed up with brand management and licensing agency Dream Theatre to develop their merchandise business in India and South Asia.

The deal, which as well as India covers Pakistan, Afghanistan, Nepal, Bangladesh, Bhutan, Sri Lanka and the Maldives, will see Dream Theatre work with licensees to create a comprehensive line of products and services for the Premier League outfit.

The partnership will give fans in the covered territories access to a range of Liverpool products across categories including apparel, sporting goods, gifts and eyewear.

The merchandise will be made available at chain stores, standalone outlets and on ecommerce websites.

“We’re delighted to welcome Dream Theatre to our global football and retail family,” said Mike Cox, Liverpool’s senior vice president of merchandising.

“Relationships like this are incredibly important to the club to ensure that we can bring Liverpool FC closer to all our supporters who are based across the world, not just at home in Liverpool.”

Liverpool are top of the Premier League after winning their first three games of the 2019/20 season. They travel to Burnley in their next game on 31st August.