With every company trying to play responsible: this is a fantastic move and a great acquisition.! LazyTown is a show created in Iceland by Magnus Scheving, a gymnastics olympic champion and the CEO of Lazy Town Entertainment. Its a very succesful show with a message to “Be active!”
The main character is Stephanie who arrives in town and urges her new friends Ziggy, Trixie, Stingy, and Pixel to go outside and be active, instead of staying inside and playing video games all day. Magnus also stars in the show as a self-described “slightly-above-average hero”!
The show works 360 degrees on events and consumer products!