[{"@context":"http:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/dreamtheatre.co\/how-hollywood-is-cashing-in-on-appetite-for-branded-merchandise-in-india\/#BlogPosting","mainEntityOfPage":"https:\/\/dreamtheatre.co\/how-hollywood-is-cashing-in-on-appetite-for-branded-merchandise-in-india\/","headline":"How Hollywood is cashing in on appetite for branded merchandise in India","name":"How Hollywood is cashing in on appetite for branded merchandise in India","description":"The market for licensed merchandise in India is exploding; according to a recent report by ESP, a Group M company, licensing and merchandising (L&amp;M) is a staggering Rs 87,000 crore plus industry in the country. This constitutes between five and seven per cent of the global L&amp;M market, small but significant enough for every superhero &hellip; <p class=\"link-more\"><a href=\"https:\/\/dreamtheatre.co\/how-hollywood-is-cashing-in-on-appetite-for-branded-merchandise-in-india\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> \"How Hollywood is cashing in on appetite for branded merchandise in India\"<\/span><\/a><\/p>","datePublished":"2018-01-19","dateModified":"2018-01-19","author":{"@type":"Person","@id":"https:\/\/dreamtheatre.co\/author\/admin\/#Person","name":"DreamTheatre","url":"https:\/\/dreamtheatre.co\/author\/admin\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b344e9a3e0cea11a195cb12b94cc03f9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b344e9a3e0cea11a195cb12b94cc03f9?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Dream Theatre Pvt. Ltd.","logo":{"@type":"ImageObject","@id":"https:\/\/dreamtheatre.co\/wp-content\/uploads\/2018\/01\/DT_Logo.jpg","url":"https:\/\/dreamtheatre.co\/wp-content\/uploads\/2018\/01\/DT_Logo.jpg","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/dreamtheatre.co\/wp-content\/uploads\/2018\/01\/Business-Standard-Logo.png","url":"https:\/\/dreamtheatre.co\/wp-content\/uploads\/2018\/01\/Business-Standard-Logo.png","height":97,"width":514},"url":"https:\/\/dreamtheatre.co\/how-hollywood-is-cashing-in-on-appetite-for-branded-merchandise-in-india\/","about":["News"],"wordCount":1062},{"@context":"http:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https:\/\/dreamtheatre.co\/#breadcrumbitem","name":"Dream Theatre"}},{"@type":"ListItem","position":2,"item":{"@id":"https:\/\/dreamtheatre.co\/how-hollywood-is-cashing-in-on-appetite-for-branded-merchandise-in-india\/#breadcrumbitem","name":"How Hollywood is cashing in on appetite for branded merchandise in India"}}]}]