Pacific Licensing Studio, the FIFA licensing agent in South East Asia, has appointed Dream Theatre as its sub-agent in India for the FIFA World Cup.
Dream Theatre is now planning a full range of products for the sporting event, which is set to take place in Brazil in 2014.
The range will include apparel, accessories, footwear, sporting goods, back-to-school supplies, stationery, home furnishings, eyewear and computer accessories.
“Football is gaining popularity in India and the FIFA World Cup is an epic event,” says Jiggy George, founder and chief executive officer, Dream Theatre. “We are proud to be associated with FIFA and are looking forward to unveiling a fantastic merchandise program which will dovetail with the event.”