#DTbrandsIntheNews – Daniel Arshram catches “Pokemon” for Uniqlo

License Global reports a collaboration between the artist and the retail behemoth to produce a range of “Pokemon” inspired apparel.

“With many of my projects, I try to make work that’s not just for art people and I think Uniqlo has a similar egalitarian culture,” says Arsham in a quote in Hypebeast. “The reason I feature iconic characters in my work is that they are very recognizable, and, on the surface, they make it easy to enter my work. ‘Pokémon’ has been a monumental presence ever since I was a child and I’m excited about the opportunity to present my work to a much wider audience.”

The apparel collection is priced between $9.90 & $14.90 making it extremely affordable to “Pokemon” and Uniqlo fans alike.

Get in touch with Renu Nair >> renunair@dream-theatre.co.in to work the magic of Pokemon into your brand strategy.