Camlin offers Pokémon stationery; Camlin has collaborated with Pokémon

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The worldwide phenomenon Pokémon made a powerful come back in India last summer with its launch on Hungama TV. Launched on 19th May 2014 the show is been touted as the best kids show launched in 2014.  Dream Theatre Pvt Ltd. which represents Pokémon, the children’s entertainment staple for content syndication and merchandising in India and South Asia, have stared ramping up for continued success by launching Pokémon merchandise.

Dream Theatre has done a formidable merger by collaborating with the stationery giant Camlin. Camlin has collaborated with Pokémon, with this launch there will be a range of Pokémon Sketch pens, Oil Pastels, Mechanical pencils and Fountain pens. The product range will carry the two leading characters from Pokémon Ash and Pikachu.

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The products will be priced at Rs. 30, Rs. 20, and Rs. 45 respectively. These products will be launched in the modern retail outlets in India.To support this up-beat product launch Camlin have built a Digital campaign which involves online gaming, contest, fun activities and some fun facts about the brand.

It’s a fun activity! Jump into an exciting world of Camlin Pokémon Carnival! Participate in these fun activities with your favorite Pokémon characters, collect maximum points and win Camlin Pokémon goodies!! To participate, Click:  http://www.kokuyocamlin.com/pokemon/ 

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Pokémon consumer products program ramps up: Dream Theatre

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Pokémon is a popular international brand with a slew of TV serials, movies, video games, toys and consumer products. The show is syndicated by Dream Theatre to Hungama TV, marking the former’s foray in the content syndication space adding to an already-existing licensing and merchandising business in India and South Asia. .

Dream Theatre helped re-launched this brand in India and South Asia in not only Syndication but also Licensing and Merchandising. This global entertainment brand is ramping up for continued success following the launch of licensed Pokémon products.
Dream Theatre has kicked-in the second phase of making the merchandise available for its fans. Having partnered with Hungama TV, the TV show continues to be amongst the top rated kid’s animation content on television.

The number of licensees for Pokémon is growing slowly and we are assertive about the program getting accelerated by the end of this year.
Pokémon products are currently available in following categories:
1) Bags, Back to School products
2) Kids apparel
3) Plush
4) Plastic ware
5) Stationery
& many more to be launched by the end of this year!
Pokémon’s phenomenal success in India demonstrates the power of this brand, Jiggy George founder and CEO of Dream Theatre says, “We are incredibly excited to bring a wide range of Pokémon products to its fan”

Woodstock Merchandising partners with Green Gold Animation to create apparel for its top properties!

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Come July, children can flaunt their love for their favourite superheroes Chhota Bheem and Mighty Raju through a special apparel line.

Apparel merchandise company Woodstock Merchandising has joined hands with Green Gold Animation as the official licensee for the children’s apparel range of its properties Chhota Bheem and Mighty Raju.

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Fans of these cartoons can look forward to a wide variety of products including t-shirts, shirts, skirts, pants, leggings, shorts and capris.

The apparel range of Chhota Bheem and Mighty Raju will be available in a price range of Rs.299 to Rs.899. The range would be distributed by Woodstock in select Hypermart and Departmental Store formats across India.

Get the iconic Justice League toys inside Cadbury’s Gems Surprise! Dream Theatre brings together Warner Brothers and Cadbury in this new offering

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Ever dreamt of getting a surprise within a surprise? Now, that fantasy can turn into reality as Cadbury Gems Surprise, the ball-shaped offering from Cadbury Gems, presents a new range of iconic Justice league toys through a licensing agreement with Warner Brothers. This deal has been facilitated by Dream Theatre Pvt. Ltd., one of the pioneering brand management and licensing company that builds, represents and distributes iconic Entertainment, Sports and Fashion brands in South Asia. It marks a landmark in the field of promotional licensing as it brings together two iconic brands in a powerful and creative partnership.

Now, kids all over the country will have a chance to collect toys of their favorite Super Heroes like Superman, Batman, Green Lantern, Wonder Woman and Flash. These characters teach kids lessons on human perseverance and how to overcome difficult challenges when growing up. With this tie-up with Cadbury Gems Surprise, kids can make these Warner Brother Superheroes a part of their lives at consumer-friendly price point of Rs. 20, Rs. 40 and Rs. 90.

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Speaking about the deal, Mr. Jiggy George, Founder and CEO, Dream Theatre Pvt. Ltd. said, “We are very proud of successfully chartering the licensing agreement between Cadbury Gems and Warner Brothers. Both are powerful players whose brand values are strengthened through this mutually beneficial partnership. It is a testament to the expansive potential of promotional licensing in the burgeoning consumer marketplace of India.”

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This deal will also lead to the launch of a new pack called the Cadbury Gems Playpack. This unique offering allows kids to play with the pack while giving them a choice of exciting toy assortments like a Super Hero Skateboard and a Super Hero toy. To support the launch, Cadbury Gems will come up with a new TVC that showcases the new range of toys in a fun and a quirky manner.

Cadbury Gems Surprise – Justice League TVC

 

A historical moment in Indian Kids TV

Pokémon on both Disney and Cartoon Network! It’s not often that you find two of the competitor kids networks: Disney Networks with Hungama and Turner Broadcasting with Cartoon Network backing the same show!

Pokémon is back, bigger and better than ever! Pokémon Season 1, 2 and 3 play out on Hungama and has been a super hit right from its launch. The average rating recorded for this show continues to be over 1 TVR. Reaching out to a 57.1-million-strong audience across India, of which 24.2 million are kids, the show has ranked consistently. With Season 3, Hungama has added another slot of 9.00 pm to Pokémon prime play slots.

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Cartoon Network has countered this by pulling out some of the Pokémon content of Season 14 and placing the same on their network. Pokémon Black & White runs on Cartoon Network. Daily Monday to Friday at 12:30pm and 8pm!

It’s a battle over one show across two networks. Broadcasters are backing it. Consumers love it! To jump on the Pokémon journey.Do write into: info@dream-theatre.co.in

 

Sports Licensing Playground!

Sports licensing is a fast growing emerging segment. And to leverage the opportunities from the large ‘fan’ base, Dream Theatre representing FIFA World Cup 2014 has its licensed merchandised products out there on the leading e-commerce websites.

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The licensed products include apparel, shades and watches and to make these available to the millions of fans, they can be found across leading e-retailers like Grabthebrand.com, Flipkart and Myntra!

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These products are casual yet fashionable and its true passion has no season. Football fever never fades! Consumers want to experience popular icons in their day-to-day lives with a variety of licensed merchandise!

Dream Theatre charts the revival for Pokemon in India

I was heading Cartoon Network Enterprises in India when we revived the fortunes of PowerPuff girls after its spectacular launch and demise in 2005. Its amazing that four of those team members are now part of Dream Theatre and we were very much up for the challenge of reviving Pokemon in India. The property was a spectacular success more than a decade back in India and post which, had seen seasons languish unattended at some deep recesses of TV programming on prominent channels. We at Dream Theatre knew that if we had to get the consumers attention; we needed to have a triad partnership: the brand owner, broadcaster and us!

The Pokemon Company is amazing, as it has built a company laser focused around one property. This is creditable in a time where all companies try to mitigate risk via a portfolio of properties. Dream Theatre made a pitch to the company to represent the revival story across all lines of business. They agreed to our proposal and what we needed is the belief of a broadcaster.

We shared our vision with the Disney team who completely backed it bigger than what we envisaged. Though we have a long road, phase one has been achieved! The show debuted on Hungama with a massive push by the Disney team by way of on-air promotions and here is the top line upshot in the first 4 weeks.
Ratings for the week: It’s been a steady rise of:
Week 1: 1.7
Week2: 1.8
Week3: 1.9
Week4: 2.1

Pokémon Viewership top lines:
1. It is the best yet show launch of 2014 in the kids genre.
2. Show Reaches out to 57.1 Mn audiences across All India of which 24.2 million audiences are kids in till now and the show has ranked #1 in its prime play slot every week since launch
3. Time of air: 1.00 pm, 4.00 pm, 6.30 pm and 8.00 pm Monday – Friday
4. TV Rating: The rating in the 1st Week – 1.7, 2nd Week – 1.8, 3rd Week – 1.9, Week 4 – 2.1
5. Viewership during the prime play slot has strengthened by 15%, post the launch of Pokémon
6. Age Group: 4 – 14 year
7. Target Region: Covers the entire north, west, central India and large parts of the east and north east.
We are now 2nd month in the running and the show continues to be rating over 1 TVR!
We will update as things progress but we are very happy with the experiment. What you will see is MORE episodes, MORE movies, MORE promotions and finally MORE products. Watch this space!

Jiggy George

 

 

Angry Birds Frenzy Exclusively at Bata

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India’s largest manufacturer and retailer of footwear, Bata India, has introduced a new collection of Angry Birds merchandise, offering school shoes, casual shoes and accessories for children and teenagers. The design’s are trendy, comfortable and the motifs has been taken from angry birds – red, blue, black, boomerang etc. This is one of the latest fashion trends for footwear.

The collection is an assortment of rubber thongs, slippers, eva (Injection) range along with school shoes and socks for the age bracket of 2 years to teens. This range offers a colour splash in casual canvas shoes for kids and teenagers. One can also look out for funky accessories as well as bags both casual and for school. You can accessorise yourself with all the things that you need by purchasing them from the stores they are available.

Commenting on the launch, Mr. Rajeev Gopalakrishnan, Group Managing Director, Bata India Limited said, “With this association, we look forward to further strengthen relations with our younger audience. With a variety of products for pre-teens and teens, we are very excited to launch the ‘Angry Birds collection’ that will make every purchase made by the customer worthwhile for them. With increasing popularity of Angry Birds amongst the youth, these attractive styles and designs are surely to entice the younger customers.” Priced between Rs.299 to Rs. 999, the collection is available in bright and vibrant colours across at all Bata stores. Bata holds a unique place in the hearts of Indians for more than 75 years. Bata has redefined the modern footwear industry in India. It has established a leadership position in the industry and is one of the most trusted name in branded footwear. So, grab your shoe wear and mark a new fashion trend with the unique collection. You are sure to gather compliments for it.