Pokémon Licensing and India Opportunities

Rarely do marketers get to see the mass hysteria like the current Pokémon GO craze that a brand can generate and when it happens, it’s the opportunity to learn from and leverage via association. While the big guys like Nintendo whose stock went by 120% since Pokémon GO launched on 5th July and Apple poised to make an extra 3 billion US$ in revenue make the big business news, it is for marketers across categories to seize the opportunity, team up with Pokémon and get going with some solid, thought through and strategic associations.

A few points to ponder:

1. Pokémon is everywhere
Pokémon Go and Pokémon is everywhere and the hottest thing since its launch on 5th July across the world and in India. It has captured eyeballs and hearts and minds, garnered dedicated engagement and made news headlines like no other brand has done in years.

2. It’s got them all!
It in so longer the domain of kids, specially from a Indian context where one tends to think of it as a kids proposition because of the kids connect. Pokémon today has got kids, teens, collegiate, youth and even young adults in offices fully hooked on. So go ahead, pick your target audience and connect with them with Pokémon, they are sure playing it!

3. The perfect intersection of nostalgia and technology
A lot of the game’s success has the younger, non-kid generation redialing back to positive memories and the nostalgia of their childhood. This married with technology makes it a great choice for brands to associate with Pokémon and use the same combination to kick start a marketing engagement with consumer promotions, digital associations, ground events and brand association.

4. Think out of the box
Collecting and Saving, Internet connectivity, Fitness, Stamina are some of the hooks for companies like Banking and Insurance, Telecom Networks, Gyms, Footwear companies to consider Pokémon associations. With an audience spread across age groups, income stratas and geographies, Pokémon is not only for FMCGs, hitherto unexplored categories can be opened up with a strong association strategy with Pokemon.

5. The time is NOW
Its key to move fast and start working on the associations now so that they can come alive in the next 4-6 weeks. While experts are recognizing this as a long-term play, the first movers will always have advantage and will be rewarded for identifying and leveraging the opportunity before their competition does.

6. Go the legitimate route
Do not give in to the temptation of doing quick tactical association without getting a license. With long term play guaranteed, it is better to not get rapped on the knuckles for infringing an IP, what’s worse is that you could be inviting legal battles and penalty pay-outs. It is long term and wiser to acquire a license, get full access to artworks and information and work with the team to devise a product, promotion or association which will get the thumbs up from the fans and have you laughing to the bank.

Dream Theatre represents Pokémon for Licensing & Merchandising as well as Content Syndication in India and South Asia. For more information and association possibilities, write to us at info@dream-theatre.co.in

Slingshot yourself to theatres and watch Angry Birds Movie!

If you are an addict of the Angry Birds game, The Angry Birds Movie could be your cuppa this weekend. The movie released on 27th May across 600 screens and three languages flew to the top of the Box office with a gross opening of Rs. 12.8 crore over the weekend.

While the movie is doing spectacularly in India, fans of the film who are seeking the movie merchandise have been delighted to find cool new Angry Birds stuff hitting the shelves across the India.

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Apart from the consumer products, we have facilitated and orchestrated two associations of Angry Birds with brands like Gems and Kurkure. Here take a closer look at the brand association:

Kurkure: Kurkure to share special Bird Codes for the Angry Birds Action game. For the first time the users can unlock new games by scanning the special codes. It’s as simple as this:

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Gems: Gems introduced the Angry Birds packaging along and also released a TVC for the same. (Click to view: https://youtu.be/IBvi4pBYVms ) With every pack of Gems the buyer gets a free angry bird. The aim is to collect as many angry birds as possible. 

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There are more than 100 million Bird Codes in India, which are being distributed through multiple partners.

Internationally, the film has now shot straight to No. 1 in 51 markets – including the United States and China – and earned more than 288 million USD at the global box office so far.

 We are elated with the success of the movie and the merchandise! To become a licensee of Angry Birds, please contact us at info@dream-theatre.co.in  

 

 

Simpsons t-shirts available at Celio*

Catch Celio*’s new Simpsons collection in Celio* stores across the country! Priced at Rs 999/- onward, the collection presents The Simpsons in this years Spring Summer colours. Featuring Bart and Homer,  it also makes the perfect Father day gift! Watch this space for exciting updates on The Simpsons! 

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Kellogg’s and Pokémon : A fun breakfast

Dream Theatre has made breakfast super fun with its Pokémon tie-up with Kellogg’s! Every pack of  Kellogg’s has an exciting Pokémon collectible ranging from Pokémon Evolution cards to Figurines. The Kellogg’s Pokémon promotion packs are available across retail and Kellogg’s is driving awareness with 3 specially created TVC’ s playing across leading networks. 

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With its popularity and collectability quotient, Pokémon is the best choice to power your next promotion. Give us a call to  know more! Write to us: info@dream-theatre.co.in

Partner with the Best, Partner with Dream Theatre!

Dream Theatre is proud to represent some of the most  iconic and respected brands across Entertainment, Sports, Digital and Lifestyle in India and South Asia for Licensing & Merchandising and we also to have our own brands. It thrills us to bring authentic licensed merchandise and promotions to fans across properties and contribute to growing them in India. Below is a summary overview of our brands. Click on the image to know more about the brands, the merchandise and how you can partner with us to grow your brand and business!

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The Simpsons, a television and cultural phenomenon.

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The Simpsons is not just an animated sit-com, it’s a cultural phenomena beyond compare! What stands out about the Simpsons, is how effortlessly it has been weaving humour into its plot along with a commentary on contemporary culture: from books to music to movies and becoming a part of our pop culture! Its popularity doesn’t just mean fans from ages 7 to 70 across the world who tune into the show, but also multitudes of fans who dig the merchandise, making it into one of the top merchandise properties across the world and in India.

Check out the link see how The Simpsons have been uncannily predicting future trends for a fun Friday read!
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Click here to buy Simpson’s range of authentic merchandise in India www.planetsuperheroes.com/collections/simpsons.

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For more information on Simpsons merchandise and licensing opportunities, please contact us on info@dream-theatre.co.in

 

Angry Birds addiction continues to reign supreme!

Dream Theatre is proud to share some egg-citing news!! The Cadbury Gems promotion which leverages the power of the Angry Birds settling scores with the pigs not only scores with consumers, but gets kudos from Brand Equity’s elite consumer panel which chose the Angry Birds Gems TVC as the Best ad!
Click HERE to read! 

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And with the Angry Birds movie just around the corner, there is a lot more Angry Birds action in store! Watch this space for more news and write to us at info@dream-theatre.co.in for solutions to add Angry Birds power to your brand!

 

It’s Back-to-School time!

This Back to School season from Dream Theatre will leave you spoilt for choice. One of the widest range of Back To School Merchandise to hit stores, 2016 Back to School has merchandise from Pokemon, Hello Kitty, Angry Birds, Kung Fu Panda, Talking Tom and a host of products to choose from comprising School Bags, Lunch boxes, Water bottles, Sippers, Pencil boxes and Pouches, Stationery Sets, Mech Pencil, Fountain pens, Oil Pastels, Sketch pens and more with prices starting at Rs. 20!!!
Back to School this season is most definitely, ultra Cool!
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 For more information on our Back To School range, please contact us on info@dream-theatre.co.in

Calling all Family Guy Fans!

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Rejoice all Family guy fans for you can now buy some ultra cool Griffins merchandise right here in India!! Quahog residents, Peter and Lois and their children, Meg, Chris, Stewie and pet Brianare a popular lot with Indian youth and if you are a fan of the multi award winning show, you can find its merchandise on http://www.planetsuperheroes.com/

Choose from a wide array of Tees, messenger bags, wallets starting from Rs. 350 onwards. Coming soon are phone covers, laptop decals and more. The merchandise will soon be available across your favorite e-commerce sites too. So bring home Family Guy today and watch this space for more exciting news on Family Guy!
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Pokemon rocked at World Children Expo ’15

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Pokémon rocked at the World Children Expo, Delhi. This was the first time where Pokémon had a meet and greet with the fans in Gurgaon, Delhi. And we wouldn’t shy away from the fact that Pokémon steeled the show!

Pokémon kid’s all time favorite character at the event encouraged footfalls and gave an opportunity to experience the brand up-close.Last year, one of the major attractions of the event was Angry Bird zone but this time it wasn’t just one. The event had two major stars to excite the crowd, Pokémon and Angry Birds; the two of the favorite characters amongst kids. At World Children Expo 2015, Kids had an amazing time meeting and getting clicked with their favorite characters, Pokémon & Angry Birds.

Visitors both kids and youth enjoyed the opportunity to play live Angry Bird games in Angry Bird Zone and also participate in Pokémon gaming zone!

Participating in World Children Expo has always been fun but this time it was even more exciting for us to see the response which Pokémon received. The excitement was appreciable when Pokémon performed for the audience. The grand success of this event signals more such events coming up in near future.

A good time was had by all

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Here’s Pikachu meeting his fans. Looking at their smiling faces made us feel warm and fuzzy inside.

 

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The grand success of those carried out in the past, signal more such events coming up in near future. Stay tuned!