Dream Theatre appoints Renu Nair as General Manager, Consumer Products

Dream Theatre announced the appointment of Renu Nair to the position of General Manager – Consumer Products. Renu will be responsible for growing the consumer products business across Dream Theatre’s representations in Entertainment and Lifestyle lines of businesses, across India and South Asia. Renu was previously Sales Director and Head of Consumer Products at Mattel India. Prior to Mattel, she was Associate Director, Consumer  Products at the Walt Disney Company.

 

“We are excited to have Renu on board; she brings a wealth of cross category experience and a keen understanding of the market. It is an exciting time for the licensing business in India and Renu’s appointment will bring laser focus to revenue growth as well as our strategic partnerships, across our brands,” said Jiggy George, Founder and CEO Dream Theatre.

 

“I am thrilled to join Dream Theatre. Its rich brand representation portfolio is poised perfectly for driving growth and value across Consumer Products businesses and partnerships”, said Renu Nair.

 

About Dream Theatre Pvt Ltd. Dream Theatre leverages the power of licensing to CREATE, REPRESENT and DISTRIBUTE iconic brands in South Asia. These brands are focused on Entertainment, Sports and Lifestyle businesses. Dream Theatre represents The Smiley Company, Sanrio, Liverpool Football Club, Real Madrid, FIFA 2018, The Pokémon Company, Rovio amongst other brands for Licensing and Merchandising in India and South Asia. Dream Theatre represents ChuChu TV, the most popular kids network of channels on YouTube,  globally for their licensing and merchandising portfolio. The company manages content syndication for key brands and creates and retails products via Dream Theatre group companies. For further information, please visithttp://www.dreamtheatre.co

Dream Theatre scores with Liverpool FC

Agency will develop licensing business in India and South Asia for football club.

Dream Theatre is to develop the licensing business for Liverpool FC in India and South Asia, covering Pakistan, Afghanistan, Nepal, Bangladesh, Bhutan, Sri Lanka and the Maldives.

The deal will give football fans in India access to a range of licensed products across categories including apparel, sporting goods, accessories, gifts and novelties and eyewear, as well as activity in the lifestyle sector.

Liverpool is one of the most popular English Premier League clubs in India and has been named as one of the most trusted football clubs in India across successive seasons.

“We are very proud and thrilled to be working with Liverpool Football Club, the Champions of Europe,” said Jiggy George, ceo and founder of Dream Theatre. “The club has such a strong legacy and a very passionate fan base in India.

“Dream Theatre will forge long-term partnerships with licensees and retailers with one aim: drive value for our partners and delight our fans and consumers with authentic products that are world class, affordable and accessible.”

Mike Cox, svp merchandising at Liverpool FC, added: “We’re delighted to welcome Dream Theatre to our global football and retail family. Relationships like this are incredibly important to the club to ensure that we can bring LFC closer to all our supporters who are based across the world, not just at home in Liverpool.”

Source: https://www.licensingsource.net/dream-theatre-scores-with-liverpool-fc/

LIVERPOOL FOOTBALL CLUB NETS REPS IN INDIA

Dream Theatre, a brand management and licensing agency in India, will run the licensing business of Liverpool Football Club in India and South Asia covering Pakistan, Afghanistan, Nepal, Bangladesh, Bhutan, Sri Lanka, and the Maldives.

Liverpool Football Club will give fans in India access to a licensed range of products across categories like apparel, sporting goods, apparel accessories, gifts and novelties, eyewear and more.

Dream Theatre will partner with world-class licensees to launch and grow a comprehensive line of products and services. The licensed LFC merchandise will be available at leading chain stores, standalone outlets and on e-commerce portals

https://www.licenseglobal.com/agency-appointments/liverpool-football-club-nets-reps-india

Dream Theatre in licensing, merchandising pact with Liverpool Club for India, S Asia

Brand management and licensing firm Dream Theatre has bagged the rights to develop the licensing business of Liverpool Football Club in India and South Asia.

Jiggy George, Founder & CEO, Dream Theatre, said that the Liverpool Football Club has a passionate fan base in India and South Asia. “We will forge long-term partnerships with licensees and retailers to offer authentic licensed products to fans,” he added.

Besides India, the company has also got the mandate to develop the club’s licensing business in Bangladesh, Bhutan, Sri Lanka, Maldives, Nepal, Afghanistan, and Pakistan.

“At Dream Theatre, we have three key verticals — entertainment, sports, and lifestyle. With the growth in the Indian market, the sports vertical has become a significant part of the business. We are thrilled to add Liverpool Football Club to our portfolio and are aiming for a 25 percent increase in our sports portfolio,” he added.

Main focus

The company plans to launch a range of licensed products in various categories such as apparel, sporting goods, and accessories.

George said, “Our main focus will be apparel and we will work with solid partners who have the wherewithal across product, distribution, and marketing. We will also look at other lifestyle-related categories of footwear, innerwear, bags, personal-care and sporting goods. But our core proposition will be built around a strong apparel portfolio.”

The licensed Liverpool merchandise will be available at leading retail stores and on e-commerce portals.

Dream Theatre represents various brands such as the Smiley Company, Sanrio, Real Madrid, The Pokémon Company and Rovio for licensing and merchandising in India and South Asia.

https://www.thehindubusinessline.com/news/dream-theatre-in-licensing-andmerchandising-pact-agreementwith-liverpool-club-for-india-s-asia/article29253477.ece

Liverpool target Indian market with Dream Theatre merchandise deal

Brand agency also tasked with developing Premier League club’s licensing business in South Asia.

English soccer giants Liverpool have teamed up with brand management and licensing agency Dream Theatre to develop their merchandise business in India and South Asia.

The deal, which as well as India covers Pakistan, Afghanistan, Nepal, Bangladesh, Bhutan, Sri Lanka and the Maldives, will see Dream Theatre work with licensees to create a comprehensive line of products and services for the Premier League outfit.

The partnership will give fans in the covered territories access to a range of Liverpool products across categories including apparel, sporting goods, gifts and eyewear.

The merchandise will be made available at chain stores, standalone outlets and on ecommerce websites.

“We’re delighted to welcome Dream Theatre to our global football and retail family,” said Mike Cox, Liverpool’s senior vice president of merchandising.

“Relationships like this are incredibly important to the club to ensure that we can bring Liverpool FC closer to all our supporters who are based across the world, not just at home in Liverpool.”

Liverpool are top of the Premier League after winning their first three games of the 2019/20 season. They travel to Burnley in their next game on 31st August.

Source: https://www.sportspromedia.com/news/liverpool-news-dream-theatre-licensing-merchandise-india-south-asia

Dream Theatre to represent Liverpool Football Club in India

Brand management and licensing agency, Dream Theatre has won the mandate to develop the licensing business of Liverpool Football Club in India and South Asia covering Pakistan, Afghanistan, Nepal, Bangladesh, Bhutan, Sri Lanka and Maldives.

According to the company, Liverpool Football Club’s association with Dream Theatre will give football fans in India access to a licensed range of products across categories like apparel, sporting goods, apparel accessories, gifts and novelties, eyewear and more in the lifestyle segment.

Dream Theatre will be partnering with world class licensees and working closely with them to launch and grow a comprehensive line of products and services. The licensed LFC merchandise will be available at leading chain stores, standalone outlets and on e-commerce portals.

“We are very proud and thrilled to be working with Liverpool Football Club, the Champions of Europe. The club has such a strong legacy and a very passionate fan base in India. Dream Theatre will forge long-term partnerships with licensees and retailers with one aim: drive value for our partners and delight our fans and consumers with authentic products that are world class, affordable and accessible”, Jiggy George, CEO and founder, Dream Theatre, said.

Liverpool Football Club is one of the most feted and followed football clubs in the world with a global reach of 1.07 billion followers and 450 million audiences on TV in 2017/18. It is one of the most popular English Premier League clubs in India and has been named as one of the most trusted football clubs in India across successive seasons.

“We’re delighted to welcome Dream Theatre to our global football and retail family. Relationships like this are incredibly important to the club to ensure that we can bring LFC closer to all our supporters who are based across the world, not just at home in Liverpool,” Mike Cox, senior VP, merchandising, Liverpool FC, said.

Dream Theatre, which operates in the spaces of entertainment, sports and lifestyle licensing in India and south Asia and works with some iconic intranational and national IPs, will leverage its prowess and experience in licensing to drive the Liverpool Football Club licensing programme in India.

Source:  https://brandequity.economictimes.indiatimes.com/news/marketing/dream-theatre-to-represent-liverpool-football-club-in-india/70801446

Dream Theatre wins Licensing Mandate for Little Singham

Mumbai, August 2019:  India’s homegrown hero will now be within an arm’s reach as Dream Theatre Pvt.  Ltd.,  India’s  foremost  licensing  and  branding  representation company, has won the mandate for licensing and merchandising for Little Singham, a show  inspired by the  popular  Hindi  film  Singham.

Reliance Animation & Rohit Shetty Picturez’s Little Singham, was launched in collaboration with Discovery Kids in summer 2018. It soon became the country’s favorite show in a very short span of time and helped propel Discovery Kids ratings, making it the fastest growing channel in the kids genre in 2018. The Little Singham Mobile Game has further added to the IP’s success,  hitting the top of the charts in the Arcade section by garnering more than 10 million downloads. The show is broadcast in English, Hindi, Tamil and Telegu and continues its trail blazing success story.

The  Licensing and merchandising partnership with Dream Theatre will  further extend the franchise by building a large  and comprehensive licensing portfolio comprising toys, apparel, back to school, footwear,  fashion  accessories,  bags, sporting accessories, FMCG promotions, retail partnerships and more.

 


“Little Singham is a phenomenal success story, showcasing the coming together of the best in business in India and Dream Theatre is thrilled to manage the licensing portfolio for the franchise. It has all the tick marks of engaging Indian storytelling, vast content library, popularity and platforms, making it a top licensing choice for partners,’ said Jiggy George, Founder & CEO, Dream Theatre Pvt. Ltd.

 

Commenting on the  partnership  Tejonidhi Bhandare, COO, Reliance Animation,  said, “We are excited to work with Dream Theatre to bring Little Singham  products and services to our fans. The licensing programme will offer them another opportunity of engaging with the brand beyond the screen and make Little Singham a part of their lives with authentic products across a wide ranging portfolio.”

About Dream Theatre Pvt. Ltd.

The Dream Theatre Group leverages the power of licensing to CREATE, REPRESENT and DISTRIBUTE iconic brands in South Asia. These brands are focused on Entertainment, Sports and Lifestyle businesses. Dream Theatre represents ChuChu TV globally,  and The Smiley Company, Sanrio, Twentieth Century Fox, Real Madrid, FIFA 2018, The Pokemon Company, Rovio amongst other brands for Licensing and Merchandising in India and South Asia. The company manages content syndication for key brands and creates and retails products via Dream Theatre group companies. For further information, please visit http://www.dreamtheatre.co.

About Reliance Animation

www.relianceanimation.com

One of the leading and fastest growing animation studios in India, Reliance Animation, is dedicated to revive the culture of story-telling by characterizing animation in the world of fantasy.
A company where exuberance and passion rules the roost, success is a way of life.

Reliance Animation’s superior work, is evident in its International recognitions and accolades it has collected over a very short period of time. “Veneta Cucine”, an Ad-Film done by the Reliance Animation team won the Best Animated Ad-Film of the year at FICCI Frames 2006. ‘Little Krishna’, another superior delivery from Reliance Animation, won the FICCI Best Indian Animated Content in 2007. Adding yet another feather to its cap, Reliance Animation produced the first animated short film with International acclaim, “The Bad Egg”, which won the prestigious Digicon International Award at Japan and Gold Medal at New York Festival in the year 2007. Little Krishna TV Series, Krishna our Kans Theatrical Film, Shaktimaan TV Series, BIG Bees Jr. Nursery Rhymes are some of its creations and many more to come which are in the development stage.

 

Dream Theatre to represent Subway Surfers in India & South Asia


Brand and Licensing Management Company To Bring SUBSURF, Consumer and Lifestyle Brand Based on World’s Most Downloaded Endless Runner Game, To Market

Dream Theatre, India’s foremost Brand Management and Licensing representation company, has secured the official licensing and merchandising representation in India and South Asia for SYBO Games’ SUBSURF® consumer and lifestyle brand, based on Subway Surfers, the world’s most downloaded endless runner mobile game.

The first game to reach one billion downloads on Google Play, Subway Surfers crossed the 2.5 billion downloads worldwide mark earlier this year.  In India, the game itself has 262 million downloads to date, making the region the largest market for Subway Surfers in the world. More than just a game, Subway Surfer is a lifestyle and entertainment franchise, which includes Subway Surfers: The Animated Series, a short-form series that notched over 110 million views on YouTube since its June 2018 launch.

As representing agent, Dream Theatre will establish and grow the licensing business in India and South Asia. Jiggy George, Founder and CEO, Dream Theatre Pvt. Ltd. said, “Subway Surfers’ extraordinary and long standing popularity makes it a solid licensing proposition in India, the no. 1 growth market in the world. With the growth of licensing content from the digital world, we are very excited to work with the market leaders to establish and grow the licensing business for Subway Surfers in India. The licensing business will aim to leverage and echo the infectious energy of the brand in the products and services that we will bring to our fans in India.”

“Dream Theatre is an ideal partner to grow the SUBSURF licensing business in India and South Asia,” said Naz Amarchi-Cuevas, Chief Commercial Officer, SYBO Games.  “We’re confident that Dream Theatre understands the brand’s audience and values, and as such will deliver the spot-on consumer merchandise and experiences Subway Surfers fans desire.”

About Dream Theatre Pvt. Ltd.

Dream Theatre leverages the power of licensing to CREATE, REPRESENT and DISTRIBUTE iconic brands in South Asia. These brands are focused on Entertainment, Sports and Lifestyle businesses. Dream Theatre represents The Smiley Company, Sanrio, Real Madrid, FIFA 2018, The Pokémon Company, Rovio amongst other brands for Licensing and Merchandising in India and South Asia. Dream Theatre represents ChuChu TV, the most popular kids network of channels on YouTube, globally for their licensing and merchandising portfolio. The company manages content syndication for key brands and creates and retails products via Dream Theatre group companies. For further information, please visit http://www.dreamtheatre.co.

 

About SYBO Games:

SYBO Games is a Danish mobile games developer founded in 2010, known for the massive mobile hit Subway Surfers (co-developed and published by Kiloo).  Five years after the launch of the mobile game, Subway Surfers topped 2017’s most downloaded mobile game in the world.  Subway Surfers has been downloaded more than 2.5 billion times since its launch. To find out more visit http://sybogames.com/.

https://www.facebook.com/SubwaySurfersSybo/

https://www.instagram.com/sybo_games/

https://twitter.com/sybogames

https://www.youtube.com/SyboGames

Jiggy George opens the Indian licensing Expo in Mumbai

The 3rd edition of India Licensing Expo (ILE) 2019 – India’s largest brand licensing exhibition began on a rainy note at the Bombay Convention & Exhibition Centre, NESCO. However, this didn’t dampen the mood indoors, as the conference kicked off with Marty Brochstein from Licensing International lighting the traditional lamp.

The opening address was delivered by Ms. Ritu Marya, editor of Franchise India. Martin “Marty” Brochstein along with Jiggy George, Founder & CEO, Dream Theatre and Head, Licensing International, India delivered the opening keynote on The Future Trends In Brand Licensing & Building new Labels.

Marty took the stage first and spoke about some of the key global statistics and India’s place among its peers (#18 in 2018 – up 2 spots from #20 in 2017) with $1.59 billion sales in retail. He spoke about how these days many brands are digitally native, given the changing landscape fuelled by the technology disruption and all-pervasive nature of e-commerce. However, 76% of business is still done in brick & mortar stores. He then briefly touched upon the growing importance of “experiential licensing” riffing off Ms. Ritu Marya’s comment that “people have enough stuff they crave experiences” He also shared some examples of successful collaborations done by brands like Nike & Netflix (Stranger Things) and Vans and Warner Bros. (Harry Potter). He concluded his presentation by highlighting the importance of being more socially conscious especially if one wants to be relevant to the younger audience.

Marty was followed by Jiggy George Founder & CEO, Dream Theatre India Pvt Ltd., who shared his thoughts on licensing trends from an Indian & Asian context.

He echoed Marty’s sentiment that the future of licensing lay in ‘experiences’ and that brand owners should pay heed if they are to survive in this new-brand-a-day market.

These days when everyone is “looking down” instead of “looking up” Jiggy shone the spotlight on a few key trends/opportunities for the licensing fraternity to take note off.

The rise of digital brands like Youtubers – Ryan from Ryan’s Toy Review who has 19.8 million subscribers, ChuChu TV which has over 10 channels and 39 million subscribers, and influencers like Lilly Singh & Bhuvan Bham who are raking in the moolah by being topical and completely in sync with their followers. So is digital content the new brand opportunity? Are digital influencers the new celebrity? Jiggy then delved deeper into the discussion around building franchises that last like a Superman, Harry Potter, Game of Thrones and even homegrown IP like Singham which has managed to transform and re-invent itself its latest avatar being Little Singham!

With the ICC Cricket World Cup on, how could one not speak about the HUGE opportunity in sports. Not just cricket but even E-sports, which has spawned such franchises as Fortnite and PUBG. There are 250 million Fortnite users around the globe! The Marshmellow performance on Fortnite saw 10 million viewers, 300 million dollars were spent every month on Fortnite merchandise.

To round it off after sharing his thoughts on curated brand experiences like the Cartoon Network tie-up with Marriott and Cher’s collab with Sofitel, Jiggy flew around Asia to highlight some interesting examples of how some of their exports are influencing the youth in India like Pokémon (Japan), K-Pop & Hello Kitty (Korea) and more. He concluded by posing a challenge to Indian designers to create our own design aesthetic which will resonate with the world.

To cap off the day Jiggy won the Brand Licensing Leader Award (Agent) You can watch him get Jiggy with it

https://www.instagram.com/p/Bzz0u2yFKuD/

The Dream Theatre team ended the night on a high winning 2 metals at the glitzy (& hilarious) awards show hosted by Siddharth Kanan.

The first one was for the Most Popular Animation Series on an OTT platform for CHUCHU TV.

The second was bagged by Jiggy George for Brand Licensing Leader – Agent