Candy Crush X Mrinalini Chandra

In a first-ever collaboration of its kind, the Dream Theatre facilitated and managed Candy Crush collaboration with Jewelry designer Mrinalini Chandra was launched on 29th November 2017.  Listed by WGSN as one of Asia’s top Jewellery designer, Mrinalini is known for her signature style and has done an outstanding job of bringing together a young, vibrant, modern brand like Candy Crush and the historical legacy of Meenakari and Jaali craft that India is known for.  The launch was attended by the who’s who of the world of celebrities, designers, stylists, and the line drew rave reviews from all quarters. Esha Gupta, Sayani Gupta, SapnaPabbi, KritikaKamra, Additi Gupta, Shaheen Abbas, Roshan Abbas, Kubra Sait were among the many who attended the launch party.

Founder, CEO of Dream Theatre Pvt. Ltd.JiggyGeorge, said ” We are thrilled to have facilitated this partnership between Candy Crush and Mrinalini Chandra. The collection is stunning, making it ideal for Candy Crush fans and fashionistas alike.” This is the first time ever Candy Crush ventured into jewellery products, and the team looks forward to more such collaborations.

Fans now can sport Candy Crush Necklaces, Rings, Earrings, Bangles and more as they hit new levels on the game. Fashionistabrides have a quirky Candy Crush line of wedding jewelry to look forward to. Currently available on, the range will soon be available on Myntra, leading stores, and more e-commerce platforms.

Dream Theatre bags licensing deal for Candy Crush in India


Now, India’s love of Candy Crush Saga will be just as sweet and a little more chic! Dream Theatre Pvt. Ltd., one of the pioneering brand management and licensing agencies in India, has secured licensing and merchandising rights for Candy Crush Saga in India, the cross-platform game created by King Digital Entertainment, a leading interactive entertainment company for the mobile world.
Candy Crush Saga is a match three-puzzle game that was launched in 2012 for Facebook, and later as a mobile app for smart phones. While it has remained one of the top grossing games in the chart, it’s recently launched sister title Candy Crush Sage is also hugely popular. Together, they draw around 91 million players every day*. In order to leverage it’s unmatched following, Dream Theatre will help King to build its licensing programme for the emerging market of South Asia. It will build a varied portfolio of designer apparel, accessories, handbags, shoes and home furnishings.


Dream Theatre is collaborating with and seeking licensees across categories like young adult apparel, gadget accessories, fashion accessories, candy, gifts & novelties. The products will be rolled out in 2015.

*Daily Active Users of Candy Crush Franchise (Candy Crush Saga and Candy Crush Soda Saga combined) as of Q4 2014.