This is indeed a true marriage between consumer products and mobile divisions and pushes the boundaries of possibilities. As world leaders in consumer products, Disney has paved the way on innovation. Thats what leaders do. We love it!
You loved the Animal Planet toys and if you want to know more about animals and their world, our friends, Excel Home Entertainment has just launched 4 exclusive DVD titles: Animal Planet Pranksters, The Last Rhino, Baby Panda’s Ist year and The Frog! Priced at Rs. 399, these DVDs promise not just edutainment, but are full priceless moments! Find them in the new release section of leading DVD stores and also in Crossword, Landmark and Timeout stores. Watch this space for new releases and news!
The article captures our first year in business. Its great to be covered in the ET and its been a fun filled journey so far…Miles to go before we sleep!
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With every company trying to play responsible: this is a fantastic move and a great acquisition.! LazyTown is a show created in Iceland by Magnus Scheving, a gymnastics olympic champion and the CEO of Lazy Town Entertainment. Its a very succesful show with a message to “Be active!”
The main character is Stephanie who arrives in town and urges her new friends Ziggy, Trixie, Stingy, and Pixel to go outside and be active, instead of staying inside and playing video games all day. Magnus also stars in the show as a self-described “slightly-above-average hero”!
The show works 360 degrees on events and consumer products!
The Angry birds are currently preparing for their longest airplane ride!
This is thanks to an innovative partnership with Finnair! Finair will fly the world- famous Angry Birds, developed by the Finnish company Rovio, to Singapore. During the flight, fans of the mobile device game will compete in the Angry Birds Asian Challenge at an altitude of 10 kilometres. Tweets detailing the swish of the wings and the demise of the pigs will be sent from the flight. It will be possible to follow the events in real time. Check this video on the flight design.
Interesting math on the recovery strategy for Ra-one.There have been whispers in trade circles that Shah Rukh Khan’s reckless spending on Ra.One may cost him dear….
We toast the first Indian Bollywood superhero! Shahrukh Khan has ensured that he has leveraged it over all influence points. Usually, brands are built and then extended. In this case Ra-one is incidental. Its all about SRK! http://www.apunkachoice.com/photo_gallery/parties_events/gid200001286-shahrukh_khan_launches_raone_mcdonalds_happy_meal/
Wow! This sure is a unique partnership! Skechers USA, Inc. (Primary business is shoes!) is working with McDonald’s to launch a three-week Happy Meal promotion with Twinkle Toes by Sketchers, which started August 26 in the U.S. and Canada. During the promotion, Happy Meal customers can receive one of six clip-on miniature Twinkle Toes by Skechers toy shoes, while supplies last.
In addition to McDonald’s, Sketchers has extending its brand to numerous global licensees to produce a wide range of products, including sporting goods, children apparel, eyewear and luggage.
India has been facing a political diversion to the corruption crusade. In all of this, there has been no answer on the government stance with foreign direct investment in Retail. FDI for single brands is allowed. However, multi brands are still not allowed. We believe two of the three variables that drive licensing is alive and kicking in India. We have an inexpensive and vibrant media- people have access to the brands! We also have a purchasing class. What’s missing is retail growth. FDI in multi brands will fuel the growth! We wait…