India catches Fifa World Cup fever

India…India….India…India. That is something you won’t be hearing in this 2018 FIFA World Cup.

Coming to the sore point about our country’s participation in the global event, even though we have a population of more than 1.3 Billion of which more than 50% fall under the age of 25. It baffles me why we cannot have a team capable enough to make it all the way. Again, I am not trying to demean the efforts of the existing players and in no way suggesting they are incompetent. It is more to do with the environment and facilities that are almost non-existent. We have never been part of any world cup although the team did qualify by default in 1950 after all the other nations in our qualification group withdrew. However, we withdrew prior to the beginning of the tournament.

There has been some progress lately and we are seeing a shift in sports preference from the newer generation and thanks to the huge investments in football by Reliance, the ISL has grown considerably popular and viewership has increased year on year. The audience with the exposure to the various European leagues fixtures and UEFA’s various formats have accepted football as a viewing sport and the matches have made itself a talking point amongst youngsters, with each one choosing a team which they associate. The fan base for each team has considerably increased especially the teams from England and Spain and the largest followers being for Real Madrid which stands at 77.3 Million across all digital platforms.

FIFA brings in great interest in football and most fans are for Argentina and Brazil, with Portugal, England, Germany, Spain and Italy being the other countries. We see great enthusiasm and match screenings are the new way to catch up with friends. The world cup truly gets people together irrespective of your country’s participation and this particularly holds true for us. SET India the broadcast partners for the world cup has used this as a campaign idea and created an amazing connect with the audience using the idea “Meri Doosri Country”.

Russia 2018 will be a defining world cup for two of greatest legends to grace the field; Messi and Ronaldo. It will probably be their last world cup and both with their respective teams will try their very best to lift the golden trophy. One team that will be missed is Italy and it is still something the fans need to overcome. The world cup has always seen Italy’s participation and this will be the first time in 60 years that the Azzuris have not qualified considering they are 4 time champions and have players of exceptional quality. Of the other teams Brazil is always the crowd favourite because of the way they play, its pure magic. They will this time be out for revenge against Germany for the humiliating defeat they suffered at home turf in 2014. Germany the current holders will try to do a double. The team looks in good shape apart from a few ageing players. My dark horse is the Belgian side A.K.A Red Devils. They are the side to watch out as they have players with exceptional talent and good both in attack and defence. Let us hope to see a fantastic battle between the teams and I am hoping my doosri country wins.

On the merchandise front we have been witnessing this change from early 2013, when we first decided to take a shot at the FIFA world cup 2014. We were unsure of how a cricket crazy country would react to the merchandise though we knew that as an aspirational sport the merchandise would sell coupled with the interest in football. Our bet paid off and we did some unbelievable sales. This gave us confidence to look at football offerings more closely. We now have Real Madrid and of course FIFA 2018 merchandise in the market with more categories activated.

2018 FIFA World Cup Russia has a whole host of authentic licensed merchandise ranging from Apparel to Bags, Sippers, Footballs, Footwear, gifts and novelties and more with prices beginning at INR 299. The Alcis 2018 FIFA World Cup Russia fan wear range comprises over 550 products with T-Shirts, Polo T-shirts, Shorts, Track pants, Tracksuits, Hoodies, Jackets, Sweatshirts, Jerseys and Caps. The range starts at INR 399. The merchandise is available from 1000+ apparel stores and large format stores like Lifestyle, Shoppers Stop, Max Retail, Central, Globus, Sports Station along with leading e-commerce platforms.

So while you will be watching the biggest sporting event from 14th of this month, do show your love for the assortment of merchandise we have put out for you. Help us create more fanatics and support our cause, which is none except it makes good business.

Just ‘F’ 143


Mojostar, a joint venture between Dream Theatre and KWAN Entertainment, launched its second celebrity, co-created brand Just F, a female-only fitness and fashion brand with Jacqueline Fernandez. Mojostar is founded by two industry veterans – Anirban Blah, founder and MD of KWAN entertainment and Jiggy George, founder,  and CEO of Dream Theatre.

What does ‘F’ mean in the Brand name? When someone asked Jacqueline, watch she said about it – Click Here!

Just F aims to explore the female active-wear space in India with a combination of fresh design, functionality for fitness and trendy fashion. Just F will launch a range of stylish athleisure outfits, covering a range of trends and use cases such as monochromes, floral infuse activewear, club-inspired activewear, functional sports bras, color blocking etc. The brand has also paid great attention to detail in terms of construction and sizing, designing products which are better suited to the body type of Indian women. Crossover styling across the range helps women to fashionably achieve their fitness goals while bringing the fun back into the mix.

For more brand creation and extension ideas with licensing, connect with our experts today!

Pokémon in India


Japanese properties have always been a big draw in for kids in India on television and its no surprise that Pokémon scores very high in India on popularity not just on the content side, but also on brand recall, popularity, and merchandise. Millions of kids tuned into the show in the early 2000s when it was a big hit on television. With its re-launch on Disney in the summer of 2014, Pokémon has emerged as a winner for a new generation of kids all over again. The show airs on Disney XD in Hindi, Tamil, Telegu and is also available on VOOT and is one of the most popular shows on both platforms! The advent of Pokémon GO saw young adults, who were die-hard fans in the early 2000s, re-dialing into the franchise with renewed energy. The result Pokémon is one of the few franchises, which has the distinction, especially from an Indian scenario, of finding resonance both with kids who continue to watch and adore the show and adults who grew up with Pokémon. On the merchandise front, Pokémon is one of the widest licensed properties with products across 15+ categories from apparel to bags to home furnishings and more. On the adults’ front, the Pokémon Jack n Jones collection sold out in record time and Pokémon apparel is one of the top-selling apparel range on E-commerce platforms like Myntra and others. With prices starting from INR 25 for Camlin’s stationery range, there is something for every fan to buy! And that’s not all, with more than 700 Pokémon to collect, Pokémon is one of the hottest Promotional Licensing propositions. Kellogg Chocos and Cadburys Gems & Lickable have run extremely successful promotions with kids collecting Pokémon figurines, toys, cards and more! So if you are looking for a property that ticks all the boxes on massive popularity, universal appeal, strong presence on TV and VOD and successful products across categories, look no further, Pokémon is your answer!

Oggy – The most loved cat in India!

He’s blue, he’s a good guy and he wouldn’t hurt a fly. OGGY is the only cat, the word feline can’t apply to. He would be the happiest of cats if three hideous cockroaches hadn’t decided to settle inside his comfortable home: JOEY, DEEDEE, and MARKY. They are ugly, stupid, nasty and determined to make Oggy’s life a misery.t’s fast, it’s crazy and it’s hilarious… it’s OGGY AND THE COCKROACHES! And India Just can’t have enough of them!   Oggy and the Cockroaches is one of the most sought-after TV shows in India playing on Cartoon Network and Nickelodeon and also available on Amazon Prime.  Indian fans make up for 35% of its total  1.3 million fans, Indian ranks #1 in Oggy’s 60,000+  Instagram subscribers and on YouTube,  India is the # 1 country with  110k subscribers and over 5 million views per month. 
Want to leverage these brand credentials and reach the massive audience with Oggy branded products for India’s most loved Cat?
Connect with Dream Theatre Licensing experts to know how!

Hello Kitty for all!


The Smiley Company at India Fashion Forum 2018

The Smiley Company booth at the Indian Fashion Forum 2018 was a huge hit with brands and key retail chains seeking opportunities with Smiley in India. Smiley’s CEO, Nicolas Loufrani, was a speaker on the Licensing Panel Discussion on 14th March 2018 speaking on how Smiley has evolved into a licensing success story with 310 licensees, USD 405 million in retail sales and 136 million products sold worldwide.
Dream Theatre represents The Smiley Company in India and Smiley is a very successful licensing programme in India across apparel, gifts and novelties, bags and more product categories and promotions hitting shelves in coming months!  Contact our experts today to find how to grow your business with a Smile!
Check all the media interactions with Nicolas Loufrani:

India Fashion Forum 2018


The India Fashion Forum 2018 (13th-14th March 2018) was a roaring success with participants across brands, retailers, thought-leaders, academicians and fashion intelligentsia drawn from across India and the world. In a first, The Indian Fashion Forum partnered with Licensing Industry Merchandisers Association (LIMA) to shine a spotlight on the Licensing Business and how it has been on the forefront of driving growth in fashion.

The panel discussion titled “Fashion Licensing: Driving Growth Globally and In India” had the luminaries of the licensing industry participate to highlight the role of licensing in fashion. Moderated by Jiggy George, Head of LIMA India & Founder and CEO of Dream Theatre, Ms Maura Regan Executive Vice President , Licensing Industry Merchandisers Association delivered the opening statement and the eminent panelists included Nicolas Loufrani, CEO of The Smiley Company, Sanjeet Mehta – Executive Director, Consumer Products, Disney India, Girish Kumar, Trading Head Shoppers Stop, Vivek Bali, COO, Sephora, Manohar Kamath – CXO and Head Myntra Fashion Brands and Shweta Pandey Director-Counsel, Head Legal & Member, Board of Directors, Target. The discussion was a engaging, interactive session and highlights included advantages of licensing versus creating own brands, the solid contributions of licensing in the e-commerce businesses, how licensing across fashion, entertainment and celebrity pods is helping retailers offer new products and connect with their consumers, challenges in the Indian industry and how retailers and brands can leverage licensing along with their own brands to create a strong product portfolio.

The Beebop Story – The Brand, Products and more!

Cheers to the Wonder Years!
Brand Beebop, owned by Dream Theatre Pvt. Ltd. launched in early 2010 is India’s first homegrown pre-school brand. From launch to date, our brand has loyally adhered to its original philosophy of extending the joy of parenting. Our endeavor is, to make the journey from infancy to toddlerhood and beyond a “Wonder” filled memorable experience for every Beebop baby.Our brand was launched with a robust, curated range of toys and baby essentials for newborn babies until age 36 months.  The range grew with the addition of baby apparel gift sets, baby blankets, including a host of other soft line products.The exciting, innovative extension along the way was the publishing arm of Beebop. In 2015, Beebop books were launched by Harper Kids India (An Imprint of HarperCollins Publishers). Each Beebop storybook (age appropriate for 3 + years) is brilliantly illustrated and has an activity book based on the story which can be used over time, as the child’s cognitive skills develop. This is in sync with our philosophy of extending the joy and engagement with the storybook.beebop-banner

In every category, Beebop products have stood out with its high quality of global standards, a studied understanding and thought of what a baby, as well as a caregiver, would need, unique thematic designs in the soft line range, value enriched products, affordable pricing and most importantly the story that precedes the Brand of Beebop.

Beebop has grown from strength to strength as we increase our reach on Facebook with innovative ideas and tips to make parenthood and childhood more exciting

Today Beebop proudly offers a range of excellent quality products which are stylish and international in its appeal, all at very affordable prices. Our comforters both the hooded ones which double up as cozy swaddle cloths and the reversible summer blankets are big hits with new moms. We also offer a range of cushioned carry nests for babies and infants while on the go. This product is ideal to carry a baby in arms or offer cuddled up comfort to an infant when taken out of the home. Our apparel gift sets are theme based and refreshing in its color palette and designs. What makes us stand out is that we can boast of the tiniest little skirt sold for your little princess. Our baby girls 5 pieces gift sets in a newborn size has a little skirt instead of the quintessential unisex romper or shorts…all this and more at Beebop. keep a lookout for more as we Welcome you with love to the World of Beebop!
To know more about Beebop connect with Srishti Sud at

#ReadyToMove- Tiger on the Prowl!

team-mojostar-with-tiger-shroff-prowl-launchMojostar, a joint venture between Dream Theatre and KWAN Entertainment, launched its first celebrity, co-created brand Prowl, a brand with Tiger Shroff. The brand will play in the active lifestyle segment with apparel and more launches in the anvil. Prowl represents youthful energy and celebrates movement in all forms – from martial arts to dance. And that reflects very well on the brand color of deep orange popping out of the black and white logo.
tiger-shroff-jiggy-george-prowl-launchThe active lifestyle business is a USD 7 billion market and growing really fast. While a plethora of international brands are available in the market,  none address the 18-25 years age group specifically and Prowl aims to create a dent in the market by offering a combination of style and performance aimed at a focussed target audience. 
Tiger foresees Prowl becoming a successful dominant in active wear over a time of 5-10 years and also see international opportunities over a time period of 4-5 years especially in the South East Asia markets. He is actively involved with the brand so far with almost everything. Adding his personal experience to active wear, addressing issues that consumers face and  expect an active wear brand forms the core of the brand. Products will be priced between INR 1000 – INR 3000.
The range is expected to hit the market by June 2018 and will be available on leading e-commerce platforms. Prowl will currently be available online only. 
For more brand creation and extension ideas with licensing, connect with our experts today!

Digital Properties and Licensing

For a very long time, the India Licensing story was dominated by Entertainment Character licensing and more importantly, it had kids licensing called the shots.  If it was animated, it must be for kids and more importantly, it must have a strong presence on TV. 5-7 years ago, the story started changing and a new chapter started to take form. Yes, entertainment licensing continues to be the largest piece of the pie  (the LIMA Global licensing Industry Survey 2016 reported character and entertainment to be 406 million US$ at retail of the total 1263 million dollars for India ), but a few interesting narratives are now emerging.  Merchandising for Young Adults is generating a lot of interest and is growing at a rapid pace and that is encouraging because of its driving growth for the licensing market much faster than the kids’ genre.  The second myth that is getting busted is that a successful entertainment-licensing proposition must be a television property. Fashion, Sports and Digital properties which have been big genres globally and are the new kids on the licensing Block in India.  But they are sure making their presence felt.
Angry_Birds_New_logoLet’s focus on digital properties and the licensing connect. Yes, they are on screen properties, but they rule the roost not on TV (which was an essential tick mark earlier), but on a mobile screen or tablet. Take two of the properties that Dream Theatre represents in India: Angry Birds and Candy Crush. With 3.7 billion game downloads since its inception and a 97% brand recall, Angry Birds is one of the top mobile games in the world and giving the traditional properties some serious competition in the licensing space. As per Rovio’s 2016 Q3 earnings report, the company’s Brand Licensing division raked in revenues of US$7.9 million. In India, Angry Birds is a very strong licensing proposition too. For a property with zero TV presence back in 2011, it spawned a massive licensing programme with more than a dozen categories and 500+ products  – a never achieved before feat for a digital property. The brand has come a long way since and the Angry Birds movie’s box office performance in summer 2016 has catapulted it back into the driver’s seat. It had the top QSR (McDonald’s) and FMCG (Cadbury Gems and Kurkure) partners flocking to it for promotional partnerships and most importantly boosted sales for partners beyond targets. On the licensing front, we continue to add depth and width to its Consumer Products line and supporting partners with retail and consumer activations.
candy-crush-logoSimilarly, Candy Crush with hundreds and millions of players has a massive global licensing programme. Activision, the company with franchises like Call of Duty, Overwatch, Destiny, and Candy Crush is generating 300 million US$ from the Consumer Products business alone. Globally Candy Crush fans have apparel, accessories, color cosmetics, food and beverages and a whole host of Consumer products to choose from. In India, Candy Crush is again a very relevant brand with India having 194,179,982 downloads until December 2016, across the Candy Crush franchise, since its launch in 2011. November 2017 saw the launch of the Candy Crush Jewellery line in India as a collaboration with India’s celebrated jewelry designer Mrinalini Chandra. It was the first digital property in India to have a jewelry launch and the excitement has been phenomenal with top fashion magazines, fashionistas and influencers going ga-ga over it. The line is selling on Mrinalini’s website and will debut on Myntra and leading e-commerce platforms in March.
So strong is the digital pull in the world of content, that many properties are doing the dual route of being on TV and also available as youtube channels. Oggy and the Cockroaches which is a massive hit on TV globally and in India is raking up huge numbers on their Youtube channels with 1.1 billion views.  Oddbods another property making waves on TV has 1.18 billion views on Youtube worldwide and 99 million views from India alone. Which brings us to another recent phenomenon in the Digital licensing world – the rise of Youtube properties.  A great example is Galinha Pintadinha, also known as “Lottie Dottie Chicken”.  Created in Brazil, Galinha Pintadinha saw millions of downloads and now has a massive licensing programme, giving well-established TV properties some serious competition on the licensing front.
chu-chu-tv-logoAs a company, we in Dream Theatre believe that digital licensing has massive potential and will be the language of the future in the licensing world. And we are backing it fully on a global scale. Dream Theatre manages the global licensing programmes for two of the biggest youtube properties: Chuchu TV and Gummy Bear. Originated in Chennai and launched in 2013, ChuChu TV family of channels is the world no.1  channel in the family entertainment genre with 15.86 billion downloads.  ChuChu TV plays in the pre-school genre with nursery rhymes, stories and learning apps for toddlers and preschoolers and is watched and adored across 75+ countries. The franchise will see the launch of its licensing programme this year. Gummy Bear is another Youtube property which is a phenomenon in its own right with 10.26 billion views. Launching this summer are Gummy Bear apparel, soft toys, novelty toys, gaming and more!
In conclusion, TV and theatrical properties will continue to drive business, but digital properties are the new kids on the block. With the Internet being the medium where millennials consume their content, in coming years digital properties will gain momentum faster as will the licensing opportunities connected with them. And NOW is the time to latch on to them and grow with them. Because grow, they will.
For more information on licensing opportunities with Dream Theatre represented brands, please write to us on