Add some smiley to your portfolio today!

Walk into the food aisle in Indian retail or online, and you now see a range of snack food options. The Indian snacking food industry is booming with a shift in lifestyles, changes in the standard 3-meal model, and Gen Z/millennial focusing on health and convenience.

The Smiley brand is much more than our famous “McCain Smiles” and has had many successful private labels and category extensions in snacks, biscuits, chips, juices, ready to eat options.

Smiley could be a happy, recognizable, visually refreshing, and a differentiated licensing option for your brand. To know more : Contact Paavan Bose


An ode to fan art by Jiggy George

Fan art !
Chanced on Nelson Pinto’s cool “take” on the super human work done by Mumbai Police in the current pandemic.

I liked how he took the original picture by a photographer and reimagined it!

For artistes – Fan art is cool when its not used for commercial gain. If you are selling anything – you need take a license from the rights holder.

Post credit- theadtist on instagram
Photo credit- carving.lens on instagram

Original post on LinkedIn

#DTbrandsinthenews :: LFC to take part in first virtual Pride in Liverpool march

Liverpool FC will wear its colours proudly next week to take part in this year’s virtual Pride in Liverpool march, ‘MarchOnline’, in support of the LGBT+ community.

Pride in Liverpool, which is delivered by LCR Pride Foundation, is hosting its first virtual celebrations due to its traditional festival being cancelled as a result of the coronavirus pandemic.

‘Young at Heart’ is the 2020-21 theme and aims to highlight the benefits of self-care, being active and doing the things you love as well as your physical and mental wellbeing. It also strives to provide a platform to celebrate LGBT+ individuals working in the sport, health and wellbeing sectors and shine a spotlight on organisations and services working hard to facilitate good physical and mental health in the region’s LGBT+ community.

Instead of marching through the city’s streets, LFC staff will join the LCR Pride Foundation’s ‘MarchOnline’ to come together safely with the LGBT+ community to virtually march in solidarity, celebration and in protest against the prejudice and inequalities that the LGBT+ community continues to face in the UK and across the globe.

The virtual march, which will be broadcast from the LCR Pride Foundation’s social channels at 12pm BST on Saturday July 25, will comprise videos of people marching, cheering and holding placards in their own homes, submitted by the members of the public, charities and businesses supporting the LGBT+ community.

LFC was proudly the first Premier League football club to take part in a Pride march back in 2012. It was also the first Premier League club to hold the Premier League Equality Standard Advanced Level, an accolade well received by Reds fans around the world.

Alongside this year’s virtual march, there will be an interview with Paul Amann from Kop Outs – LFC’s LGBT+ fan group – in the matchday programme for next Wednesday’s game against Chelsea at Anfield and on Meanwhile, Anfield’s Sir Kenny Dalglish Stand will feature a rainbow flag for the meeting with Chelsea.

The club’s iconic crest will also be displayed in full rainbow colours across its global social media platforms from Monday July 20 in support of the Pride in Liverpool celebrations.

A signed Virgil van Dijk shirt from this season will also be auctioned on Football Aid, with all proceeds donated to The Michael Causer Foundation – a charity which supports Liverpool’s vulnerable lesbian, gay, bisexual and transgender young people by providing safe accommodation for those who are homeless or at risk.

Bidding on the shirt is available now here. The auction will close at midnight BST on July 31.

LFC Foundation, the club’s official charity, will be running a variety of Pride activities, including linking up with Football v Homophobia’s Football Pride to support their virtual sports sessions as well as providing their own LGBT-themed virtual sessions throughout next week.

Peter Moore, Liverpool FC’s CEO, said: “I am delighted that our staff and fans are able to come together and take part in the Pride in Liverpool virtual march.

“The promotion of equality, diversity and inclusion with our staff, players and supporters is of the utmost importance to us and we are committed to incorporating it into everything we do.

“We will be proudly wearing our colours next month to continue our support of Pride in Liverpool and stand side by side, albeit virtually, in solidarity with the LGBT+ community.”

LCR Pride Foundation interim CEO, Andi Herring, said: “It has never been more important for us to find a way to come together as a community, feel connected and march with Pride. ‘MarchOnline’ provides us with a safe way to do that from our homes and mark what would have been the weekend of Pride in Liverpool.

“We’re looking forward to seeing the diversity and creativity of the Liverpool City Region’s LGBT+ community, its supporters and allies shining through in our virtual march. Even despite a global pandemic, we will march on!”


“Entrepreneurship is worth celebrating” Jiggy George

As entrepreneurs, we are bombarded by media stories that set high standards of success. Companies raising truckloads of money, founders growing in stature and recognition, valuations, and exits. Though we must appreciate their achievements; we don’t need to unreasonably set our success or failure to them. It’s our own journey.

If any of us are spending time doing things that make us happy – then, damn, that’s worth celebrating. If we have been able to tackle our fears and put out anything we have created – it’s worth celebrating. If we have jumped our secure existence to chase a dream – it’s worth celebrating. If we are making daily progress. It’s worth celebrating. If we are ( in these challenging times… ) digging our heels and pivoting new models. Then, kudos!


This post first appeared on LinkedIn

“Embrace your creative block” graphic designer extraordinaire :: Milton Glaser

Milton Glaser the iconic graphic designer passed away a few days back . I discovered his work while working at Cartoon Network. Being a Batman fan, I chanced on his simple DC logo

and then also realised that the omnipresent playful I ❤️NY on my first visit to NY was also designed by him . This made me look up his work and was amazed that his visual design encompassed a wide range from magazine art design to store and restaurant design . I also learnt that the psychedelic and iconic Coca Cola and Bob Dylan greatest hits cover are all his creations …the list goes on ! I remember an interview that I read where he was asked as to how he deals with creative blocks ? He said “I embrace it . A block happens from doing the same things over and over and running out of gas . It leads you elsewhere and that’s precisely what you need .” Original post by Jiggy George on LinkedIn

You can check out more of Milton’s work here

#graphicdesign #graphicdesigner #design #majigstuff #graphicartist



#DTbrandsintheNews :: Liverpool FC crowned premier league champions

Its official! Liverpool FC became the new Premier League champions when second-placed Manchester City were beaten 2-1 at Chelsea last night. Hundreds of Liverpool supporters put coronavirus fears to one side, ignoring advice from the club’s manager Jurgen Klopp, as they converged on Anfield to start the title party. Setting off red flares and fireworks, waving flags, hugging and drinking in the street, the fans were determined to make the most of the long-awaited first title since 1990. Cars also gathered outside the ground, with some beeping horns as they passed.

Commenting on the historic win Jiggy George, Founder & CEO, Dream Theatre Group said, “Liverpool wins the 2019-2020 English Premier League championships and does it in style!!! We at Dream Theatre are proud to represent the champions for licensing and merchandising in India!”

To give your brand the premier edge get in touch with at the earliest.


#DTbrandsinthenews :: Rubik’s going for Guinness world record to celebrate 40th!

One of our brands “Rubik’s cube”, the world’s most popular single toy (which boasts of a huge fan following in India as well), is celebrating 40 years since it became a global phenomenon. To enhance the festivities, it is inviting fans to participate in the world’s ‘most viewers for a Rubik’s Cube solving lesson live stream on YouTube’ on Thursday June 25 2020. The free to enter digital event will be hosted by the renowned speedcuber, Maryland USA-based Keaton Ellis, aged 22, who will host the event on Rubik’s YouTube channel.

Rubik’s brand CEO, Christoph Bettin, speaking from the London headquarters said, “While the Rubik’s Cube is phenomenally popular, played by more than one billion people, we know that many struggle to solve the puzzle, so we want to change this conundrum. What better than to have a top speedcuber give a live lesson online where anyone can participate. The fact that we are likely to break a Guinness World Records title too is an added bonus.”

Those wishing to join in the fun are encouraged to join the live stream on Rubik’s Youtube channel where they will see details of the live digital event taking place at 8:00 PM UK-time on Thursday June 25. Participants can register here for an event reminder.

The event is aimed at complete beginners but participants are encouraged to look at the solution guides that can also be downloaded from the Rubik’s website.

Christoph Bettin added, “There were 9,024 new ‘how to do the Rubik’s Cube’ tutorials posted on YouTube between June 12019 and May 312020. In addition, there has been exceptional interest in solving the cube during the lockdown period as the popularity in puzzles generally has soared.”

To Participate

Join the live stream on Rubik’s YouTube Channel here.

If you would like a reminder, you can register here in advance. Please visit the Rubik’s website ( for further information.

The event will take place globally at 8:00PM (UK time) on Thursday June 25 2020 and is free for all participants.

Local times:

IST 12:30 am // UK – 8pm // ET3pm 

Rubik’s website and social links:

Rubik’s Website:

Rubik’s Twitter:

Rubik’s Instagram:

Rubik’s YouTube:

Rubik’s TikTok:

Photo –
Logo –

SOURCE Rubik’s Brand Ltd

Spreading Smiles with Smiley, Shiva Tex & FeedMyCity


Starting today, we are embarking on a very special mission – to spread smiles to ALL corners of our country. Our partners in this mission – Smiley the global ambassador of happiness, Shiva Tex experts in industrial textile manufacturing and the KVN Foundation’s FeedMyCity an NGO who strive each day to transform the lives of the needy and underprivileged in the country. Since the need of the hour are safety masks to contain the spread of COVID-19, the team got to work designing a high quality (N-95 comparable mask which has been certified by SITRA). No effort was spared to make it a highly durable product. Here’s what’s unique about the Smiley anti-viral facemask compared to regular cloth masks available in the market.

  1. The Mask is made up of a “BREATHABLE” Antimicrobial fabric.  Splash Resistant fabric Delta (P) – 21.60 Pa.IS 16829:2014
  2. The fabric component of the Mask is made of 2 layers: Outer layer – High definition printed polyester fabric which is SPLASH RESISTANT and an inner layer – made of the comfortable soft cotton fabric, which protects from skin irritations.
  3. Each pack contains 2 filter changes (SITRA certified). The FILTER provided is inserted between the inner and outer layers of the face mask – FILTER is certified:  PFE 98.96%, BFE 99.35%.
  4. The mask has a unique design feature of the in-built  “nose bridge insert”. This feature keeps the fabric away from your mouth and nostril, optimizing airflow which makes breathing and talking easy.  (A common problem observed in regular cloth masks).
  5. Another unique feature of the Smiley mask, unlike regular cloth masks is the fasteners are of high-grade elastic that fit around the head and NOT the Ear. This ensures that it fits perfectly for different head shapes and face types and also ensures that it is comfortable while wearing the mask for long hours. (Looping around the Ear causes discomfort or pain with prolonged use and causes extra discomfort for those wearing spectacles). The fit adjustment mechanism is with tubular locks.
  6. Product Hygiene and Care- The fabric component of the mask is washable up to 40 times. It requires GENTLE HAND WASH ONLY
  7. This mask offers maximum protection for prolonged use for yourself or those around you. It is ideal protection when you are exposed to external communities within residential complexes or different work environments. It is not a surgical or medical mask but can offer adequate protection to hospital paramedics, and support staff within medical institutions.
  8. The effectiveness of one mask lasts for 30 to 40 days with a filter change after approximately 15 days if used for 8 to 10 hours per day.
  9. It is portable – you could fold the mask and carry it anywhere you like.
  10. The cheerful designs will bring a SMILE to every face
  11. The most fulfilling aspect, this mask is proudly MADE IN INDIA

A portion of the proceeds from every mask sold will go to feed the hungry and to help under resourced communities. Available soon at major retailers. To place institutional orders, pls contact Tina on 9082217573 or Rohan on 9892170986.

We urge you to join us on this campaign by telling your friends and family about it. Lao Tzu said – the journey of a thousand miles begins with a single step. We are beginning our journey of spreading a million smiles (and feed the hungry) and would love you to be a part of it. Please visit to keep track of the campaign.

#DTbrandsIntheNews – Daniel Arshram catches “Pokemon” for Uniqlo

License Global reports a collaboration between the artist and the retail behemoth to produce a range of “Pokemon” inspired apparel.

“With many of my projects, I try to make work that’s not just for art people and I think Uniqlo has a similar egalitarian culture,” says Arsham in a quote in Hypebeast. “The reason I feature iconic characters in my work is that they are very recognizable, and, on the surface, they make it easy to enter my work. ‘Pokémon’ has been a monumental presence ever since I was a child and I’m excited about the opportunity to present my work to a much wider audience.”

The apparel collection is priced between $9.90 & $14.90 making it extremely affordable to “Pokemon” and Uniqlo fans alike.

Get in touch with Renu Nair >> to work the magic of Pokemon into your brand strategy.