Camlin

Dream Theatre’s association with Camlin has been a long and fruitful one.

The licensing agreement between Camlin and DreamWorks Animation represented a significant milestone for Dream Theatre, uniting two major players in their industries to introduce a collection of fountain pens featuring characters from Shrek, Madagascar 3, and Kung Fu Panda 2.

The range was a unique blend of products and much-loved brands, bringing together the credibility of established legacies in India and globally. Following this success, Camlin worked alongside Pokémon to roll out a series of notebooks, sketch pens, mechanical pencils, oil pastels, fountain pens, and gel pens.

FAQ's

What is Brand Licensing?
Brand Licensing is like a lease agreement. It involves an Intellectual Property, Property Owner – The Licensor, Property Leaser – the licensee who obtains the license to use the property. This contract is signed for a specified time & a specified fee

What are the types of Brand Licensing?
Entertainment Licensing, Corporate Licensing, Celebrity Licensing, Art Licensing, Sports Licensing, Collegiate Licensing

What are the Benefits of Licensing?
Help re-invent or re-position the brand, Helps to enhance the value of the product via positive attribute, Helps extend fan base of a brand, Aids re-enforce brand equity and authenticity among core consumers.