Just F

"Creating Just F: Jacqueline Fernandez's Journey to a Lifestyle Brand" 

 

Introduction:

When Jacqueline Fernandez decided to build her brand, she trusted the partnership of Kwan and Dream Theatre (Mojostar) to bring her vision to life.

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Overview of the Brand:

Just F is a vibrant lifestyle brand that embodies Jacqueline Fernandez's dynamic and glamorous persona. Dream Theatre played a pivotal role in creating Just F, leveraging their brand licensing and merchandising expertise.

 

Objectives:

To develop a brand that reflects Jacqueline Fernandez's personality and appeals to her fanbase. To create a unique and recognizable brand identity. 

 

Target Audience:

Young, fashion forward individuals inspired by Jacqueline Fernandez's style and lifestyle.

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Strategy and Execution:

Conducted in-depth research to understand Jacqueline Fernandez’s persona and what resonates with her fans. Developed a customized licensing and implementation strategy. 

 

Execution:

Brand Proposition and Name:

Created a brand proposition that encapsulates Jacqueline’s essence and named the brand "Just F."

Logo Design and Visual Identity:

Designed the logo and visual identity that mirrors Jacqueline’s style and charisma.

Trademark Registrations:

Secured trademark registrations to protect the brand’s intellectual property.

Go-to Market and Marketing Strategy:

Developed and executed a comprehensive go-to-market and marketing strategy to ensure a successful launch.

 

Results/Outcomes:

Successful brand launch with strong market reception.

Established a strong and recognizable brand identity.

Increased fan engagement and brand loyalty.

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Impact:

Expanded Jacqueline Fernandez’s brand presence beyond her film career. Created a new revenue stream through lifestyle products.