Head Office
701, 7th Floor, Ramee Emerald II, Linking Road,Santa Cruz West,Mumbai, 400054
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Contact
+91-98-20-612-4158
Pokemon x
CELIO
Dream Theatre established a unique licensing agreement between Pokémon and Celio in India, blending Pokémon’s charm with Celio’s fashion.
The collaboration produced an appealing collection for fans and style enthusiasts alike. Supported by strong online and offline campaigns, this partnership not only expanded Pokémon’s brand presence in the Indian market but also set a new standard for impactful licensing collaborations.
FAQ's
What is Brand Licensing?
Brand Licensing is like a lease agreement. It involves an Intellectual Property, Property Owner – The Licensor, Property Leaser – the licensee who obtains the license to use the property. This contract is signed for a specified time & a specified fee
What are the types of Brand Licensing?
Entertainment Licensing, Corporate Licensing, Celebrity Licensing, Art Licensing, Sports Licensing, Collegiate Licensing
What are the Benefits of Licensing?
Help re-invent or re-position the brand, Helps to enhance the value of the product via positive attribute, Helps extend fan base of a brand, Aids re-enforce brand equity and authenticity among core consumers.