Pokemon & Hello Kitty x 
Bluestone

The collaboration with Dream Theatre has allowed Bluestone to tap into the nostalgic and loyal fan base of iconic brands like Pokemon and Hello Kitty, reaching a wider audience and increasing brand visibility. The Pokémon collection, comprising charms, pendants, necklaces, and bracelets, celebrates the Pokémon spirit of adventure, friendship and the joy of adding favourite Pokémons to the collection. Hello Kitty sets the fashionistas on a journey of cuteness, love, and nostalgia with its on-trend collection of Hello Kitty charms, earrings, studs, rings and bracelets for fans of all ages, from toddlers to young girls. Both collections have garnered a positive response from customers, resulting in higher sales and repeat transactions. By leveraging these popular licensed properties, Bluestone has been able to differentiate itself in the competitive fine jewellery market and create unique and attractive offerings for its customers. Overall, the collaboration has been a success for both Bluestone and Dream Theatre, showcasing the power of partnerships in the retail industry.