Candy Crush x Mrinalini Chandra

Dream Theatre collaborated with one of Asia’s leading jewellery designers, Mrinalini Chandra, and the popular game Candy Crush to create a new category of designer jewellery. This stunning collection features Candy Crush-themed pieces...

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Accessories

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Pokémon & Hello Kitty x Bluestone

The collaboration with Dream Theatre has allowed Bluestone to tap into the nostalgic and loyal fan base of iconic brands like Pokemon and Hello Kitty, reaching a wider audience and increasing brand visibility. The Pokémon collection, comprising...

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FAQ's

What is Brand Licensing?
Brand Licensing is like a lease agreement. It involves an Intellectual Property, Property Owner – The Licensor, Property Leaser – the licensee who obtains the license to use the property. This contract is signed for a specified time & a specified fee

What are the types of Brand Licensing?
Entertainment Licensing, Corporate Licensing, Celebrity Licensing, Art Licensing, Sports Licensing, Collegiate Licensing

What are the Benefits of Licensing?
Help re-invent or re-position the brand, Helps to enhance the value of the product via positive attribute, Helps extend fan base of a brand, Aids re-enforce brand equity and authenticity among core consumers.