Case Studies

 FAQ's

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What is Brand Licensing?
Brand Licensing is like a lease agreement. It involves an Intellectual Property, Property Owner – The Licensor, Property Leaser – the licensee who obtains the license to use the property. This contract is signed for a specified time & a specified fee

What are the types of Brand Licensing?
Entertainment Licensing,  Corporate Licensing, Celebrity Licensing, Art Licensing, Sports Licensing, Collegiate Licensing
           
What are the Benefits of Licensing?
Help re-invent or re-position the brand, Helps to enhance the value of the product via positive attribute, Helps extend fan base of a brand, Aids re-enforce brand equity and authenticity among core consumers.

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