THINK LICENSING. THINK DREAM THEATRE.
On Friday, 20th March, we were lucky to have the man in the hot seat behind extending evergreen brands like Femina, Filmfare & Miss India, brand licensing veteran Sandeep Dahiya, CEO – Times Lifestyle Enterprise Director & business head – Brand Extension, Bennett, Coleman & Co Ltd. who was in conversation with Jiggy George, Country MD, …
The Mr. Men & Little Misses are popping up in McDonald’s all over the UK and Ireland with a new Happy Meal promotion. From 5th February – 17th March you can take home your own reusable cup. With 8 characters to choose from, collect them all now! Get in touch with Renu Nair >> renunair@dream-theatre.co.in to work the …
Continue reading “Mr. Men partners with McDonald’s in the UK”
If you missed the conversation between Jiggy George Founder & CEO of Dream Theatre and Country MD, Licensing International India and Rajiv Chilaka, Founder & CEO, Green Gold Animation Studios, you can watch it here. Rajiv shares his thoughts about the early days building the Chhota Bheem brand and the journey to putting Mighty Little …
Dream Theatre is thrilled to welcome the worlds most downloaded endless runner game: SUBWAY SURFERS to our entertainment vertical. India is the biggest market for the brand ( 262 million downloads to date!!) Contact us for brand licensing extensions to this lifestyle brand that has a unique design aesthetic!
After the winning run with Japanese super brands: Pokemon, Sanrio, and Beyblade – Dream Theatre now adds one of the biggest shows on Indian kids entertainment- Ninja Hattori.
The 3rd edition of India Licensing Expo (ILE) 2019 – India’s largest brand licensing exhibition began on a rainy note at the Bombay Convention & Exhibition Centre, NESCO. However, this didn’t dampen the mood indoors, as the conference kicked off with Marty Brochstein from Licensing International lighting the traditional lamp. The opening address was delivered …
Continue reading “Jiggy George opens the Indian licensing Expo in Mumbai”
It was a busy 2 days at the JW Marriott on 21st & 22nd June where the who’s who of the music biz gathered to discuss all things ‘music’. Day 2 saw Jiggy George Founder & CEO Dream Theatre (and Head, Licensing International India) take the stage on a panel to discuss feeding the superfan appetite …
Jiggy George was one of the “ celebrity presenters “ at the very well produced awards ceremony organized by Licensing International. The “Oscar style “awards had a packed house with all the glitz and glamour with a gamut of awards presented celebrating multiple categories.
For more than 35 years, Licensing Expo has connected the world’s most influential entertainment, character, art, and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers. Whether you are looking to spot trends, build partnerships, or secure brand rights for your products, Licensing Expo has your answer. This year Sush, Jibi and …
Continue reading “Jetting with Jiggy & team to the Las Vegas Expo!”
The yellow smiley does not need an introduction. It is an icon in itself – one that has resonance across all categories of consumers. It has been built on the concept of self-expression – a universal language of communication. We call it “social currency” – as the entire world uses smiley to express themselves on …
Continue reading “Smiley: The Total Lifestyle Brand & its Growth in India”