THINK LICENSING. THINK DREAM THEATRE.
The yellow smiley does not need an introduction. It is an icon in itself – one that has resonance across all categories of consumers. It has been built on the concept of self-expression – a universal language of communication. We call it “social currency” – as the entire world uses smiley to express themselves on …
Continue reading “Smiley: The Total Lifestyle Brand & its Growth in India”
India…India….India…India. That is something you won’t be hearing in this 2018 FIFA World Cup. Coming to the sore point about our country’s participation in the global event, even though we have a population of more than 1.3 Billion of which more than 50% fall under the age of 25. It baffles me why we cannot …
Mojostar, a joint venture between Dream Theatre and KWAN Entertainment, launched its second celebrity, co-created brand Just F, a female-only fitness and fashion brand with Jacqueline Fernandez. Mojostar is founded by two industry veterans – Anirban Blah, founder and MD of KWAN entertainment and Jiggy George, founder, and CEO of Dream Theatre. What does ‘F’ mean in the Brand name? …
Japanese properties have always been a big draw in for kids in India on television and its no surprise that Pokémon scores very high in India on popularity not just on the content side, but also on brand recall, popularity, and merchandise. Millions of kids tuned into the show in the early 2000s when it …
He’s blue, he’s a good guy and he wouldn’t hurt a fly. OGGY is the only cat, the word feline can’t apply to. He would be the happiest of cats if three hideous cockroaches hadn’t decided to settle inside his comfortable home: JOEY, DEEDEE, and MARKY. They are ugly, stupid, nasty and determined to make …
Hello Kitty is not a cat! Yes, that right, she is a 6-year-old girl called Kitty White living in London! And since she made her debut in 1974, Hello Kitty become one of the strongest girl brands on the planet, with more than 50,000 product lines across the world and is adored in 200 countries. …
The Smiley Company booth at the Indian Fashion Forum 2018 was a huge hit with brands and key retail chains seeking opportunities with Smiley in India. Smiley’s CEO, Nicolas Loufrani, was a speaker on the Licensing Panel Discussion on 14th March 2018 speaking on how Smiley has evolved into a licensing success story with 310 licensees, …
Continue reading “The Smiley Company at India Fashion Forum 2018”
The India Fashion Forum 2018 (13th-14th March 2018) was a roaring success with participants across brands, retailers, thought-leaders, academicians and fashion intelligentsia drawn from across India and the world. In a first, The Indian Fashion Forum partnered with Licensing Industry Merchandisers Association (LIMA) to shine a spotlight on the Licensing Business and how it has …
Cheers to the Wonder Years! Brand Beebop, owned by Dream Theatre Pvt. Ltd. launched in early 2010 is India’s first homegrown pre-school brand. From launch to date, our brand has loyally adhered to its original philosophy of extending the joy of parenting. Our endeavor is, to make the journey from infancy to toddlerhood and beyond …
Continue reading “The Beebop Story – The Brand, Products and more!”
Mojostar, a joint venture between Dream Theatre and KWAN Entertainment, launched its first celebrity, co-created brand Prowl, a brand with Tiger Shroff. The brand will play in the active lifestyle segment with apparel and more launches in the anvil. Prowl represents youthful energy and celebrates movement in all forms – from martial arts to dance. And …