“We don’t want to be limited by the lineage of the brand” BCCL’s Sandeep Dahiya in conversation with Jiggy George
On Friday, 20th March, we were lucky to have the man in the hot seat behind extending evergreen brands like Femina, Filmfare & Miss India, brand licensing veteran Sandeep Dahiya, CEO – Times Lifestyle Enterprise Director & business head – Brand Extension, Bennett, Coleman & Co Ltd. who was in conversation with Jiggy George, Country MD, …