THINK LICENSING. THINK DREAM THEATRE.
Mojostar, a joint venture between Dream Theatre and KWAN Entertainment, launched its second celebrity, co-created brand Just F, a female-only fitness and fashion brand with Jacqueline Fernandez. Mojostar is founded by two industry veterans – Anirban Blah, founder and MD of KWAN entertainment and Jiggy George, founder, and CEO of Dream Theatre. What does ‘F’ mean in the Brand name? …
Japanese properties have always been a big draw in for kids in India on television and its no surprise that Pokémon scores very high in India on popularity not just on the content side, but also on brand recall, popularity, and merchandise. Millions of kids tuned into the show in the early 2000s when it …
He’s blue, he’s a good guy and he wouldn’t hurt a fly. OGGY is the only cat, the word feline can’t apply to. He would be the happiest of cats if three hideous cockroaches hadn’t decided to settle inside his comfortable home: JOEY, DEEDEE, and MARKY. They are ugly, stupid, nasty and determined to make …
Hello Kitty is not a cat! Yes, that right, she is a 6-year-old girl called Kitty White living in London! And since she made her debut in 1974, Hello Kitty become one of the strongest girl brands on the planet, with more than 50,000 product lines across the world and is adored in 200 countries. …
The Smiley Company booth at the Indian Fashion Forum 2018 was a huge hit with brands and key retail chains seeking opportunities with Smiley in India. Smiley’s CEO, Nicolas Loufrani, was a speaker on the Licensing Panel Discussion on 14th March 2018 speaking on how Smiley has evolved into a licensing success story with 310 licensees, …
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The India Fashion Forum 2018 (13th-14th March 2018) was a roaring success with participants across brands, retailers, thought-leaders, academicians and fashion intelligentsia drawn from across India and the world. In a first, The Indian Fashion Forum partnered with Licensing Industry Merchandisers Association (LIMA) to shine a spotlight on the Licensing Business and how it has …
Cheers to the Wonder Years! Brand Beebop, owned by Dream Theatre Pvt. Ltd. launched in early 2010 is India’s first homegrown pre-school brand. From launch to date, our brand has loyally adhered to its original philosophy of extending the joy of parenting. Our endeavor is, to make the journey from infancy to toddlerhood and beyond …
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Mojostar, a joint venture between Dream Theatre and KWAN Entertainment, launched its first celebrity, co-created brand Prowl, a brand with Tiger Shroff. The brand will play in the active lifestyle segment with apparel and more launches in the anvil. Prowl represents youthful energy and celebrates movement in all forms – from martial arts to dance. And …
For a very long time, the India Licensing story was dominated by Entertainment Character licensing and more importantly, it had kids licensing called the shots. If it was animated, it must be for kids and more importantly, it must have a strong presence on TV. 5-7 years ago, the story started changing and a new chapter …
This Christmas Pikachu was out at Garuda Mall, Bengaluru to meet his fans for 2 days. During this period he met with 500+ kids who were very excited to have fun, dance and click pictures with their favorite Pokémon and participate various creative and recreational activities. Over these days not only kids, teens and adults …
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