Starpower and the math on Ra-One

Interesting math on the recovery strategy for Ra-one.There have been whispers in trade circles that Shah Rukh Khan’s reckless spending on Ra.One may cost him dear…. and the Happy meal promotion

We toast the first Indian Bollywood superhero! Shahrukh Khan has ensured that he has leveraged it over all influence points. Usually, brands are built and then extended. In this case Ra-one is incidental. Its all about SRK!

We wait and we wait for FDI clearance! India has been facing a political diversion to the corruption crusade. In all of this, there has been no answer on the government stance with foreign direct investment in Retail. FDI for single brands is allowed. However, multi brands are still not allowed. We believe two of the three variables that drive licensing is …