THINK LICENSING. THINK DREAM THEATRE.
WWE fans in Mumbai showed immense enthusiasm to see the “Bearer of Bad News”, Wade Barrett, getting up close and candid with them! Like John Cena, Rey Mysterio, Batista and Big show, this time WWE Superstar Wade ‘Bad News’ Barrett visited India. WWE Superstar Wade Barrett was at Mumbai’s Landmark store Infiniti Mall, Andheri on Thursday 18th September …
Hello Everyone! It is our pleasure to get to your notice that Dream Theatre is on Facebook, Twitter and LinkedIn and is hoping to get in touch with you all. We appreciate you choosing to “Like” us on Facebook or “Follow” us on LinkedIn and Twitter as you will know when we post announcements, recent …
I was heading Cartoon Network Enterprises in India when we revived the fortunes of PowerPuff girls after its spectacular launch and demise in 2005. Its amazing that four of those team members are now part of Dream Theatre and we were very much up for the challenge of reviving Pokemon in India. The property was …
Continue reading “Dream Theatre charts the revival for Pokemon in India”
The reform we were waiting for seems a reality FDI in retail seems in the anvil albeit with some problems! Check here for why we believe this will be a catalyst to Licensing industry growth
We are so excited to be both working with Saban and representing one of the top properties in the world- Power Rangers! ! I had already mentioned as to how bullish we are on the brand and its domination in the “boy space”. Power Rangers has had great history in India on Disney and Hungamma. …
Continue reading “Saban brands sign Dream Theatre as agent for Power Rangers Samurai!”
http://yourstory.in/2011/10/toying-with-dreams-the-dream-theatre-story/Miles to go before we sleep…and dream again!
Wow! The large toy companies are blurring the lines between toy and content! Mattel has bought out Hit Entertainment -the much loved home for Thomas the tank engine, Bob the builder, Barney etc. This is the second toy company that has shown serious effort at forging ties with content and broadcasters. First, Hasbro tied up with …
Star Wars has made more monies on licensing and merchandising than Box office! Today, more licensees are shying away from movie licensing. They say, shorter life cycles of the movie business as the prime reason. Hollywood films have created a science out of extending life cycles: Theatrical launch followed by home video, merchandising, TV syndication …
Continue reading “RA-One is a pioneer in Indian movie licensing & merchandising!”
Most retailers we have been meeting have been speculating that it’s just a matter of time before the Indian government opens up FDI on “multiple brands” in India.The “matter of time” has taken really long but latest news is that the government is hinting on raising the ceiling on “single brands” from 51 percent to 100 …
Continue reading “Indian Govt considers raising FDI ceiling”
Paris Hilton has licensed her likeness to Brand Concepts and there are plans to launch merchandise and stores in India. Most of us would harbor the thought: Who is Paris Hilton? Her reputation has not been pristine, her personality is not something aspirational and she is just an average pretty lady. So, will this work? ( more …
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