Mojostar, a joint venture between Dream Theatre and KWAN Entertainment, launched its second celebrity, co-created brand Just F, a female-only fitness and fashion brand with Jacqueline Fernandez. Mojostar is founded by two industry veterans – Anirban Blah, founder and MD of KWAN entertainment and Jiggy George, founder, and CEO of Dream Theatre.
What does ‘F’ mean in the Brand name? When someone asked Jacqueline, watch she said about it – Click Here!
Just F aims to explore the female active-wear space in India with a combination of fresh design, functionality for fitness and trendy fashion. Just F will launch a range of stylish athleisure outfits, covering a range of trends and use cases such as monochromes, floral infuse activewear, club-inspired activewear, functional sports bras, color blocking etc. The brand has also paid great attention to detail in terms of construction and sizing, designing products which are better suited to the body type of Indian women. Crossover styling across the range helps women to fashionably achieve their fitness goals while bringing the fun back into the mix.
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