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Licensing: The secret weapon in an Indian marketer’s arsenal
Source: WARC Licensing offers Indian brands many opportunities but Dream Theatre’s Jiggy George says it is ignored by leadership teams...
Jun 11, 20218 min read
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Jiggy George opens the Indian licensing Expo in Mumbai
The 3rd edition of India Licensing Expo (ILE) 2019 – India’s largest brand licensing exhibition began on a rainy note at the Bombay...
Jul 15, 20193 min read
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