#india

Jun 11, 20218 min read

Licensing: The secret weapon in an Indian marketer’s arsenal

WARC Licensing: The secret weapon in an Indian marketer’s arsenal Jiggy George Source: WARC Exclusive, May 2021 Licensing offers Indian...

Aug 29, 20192 min read

Dream Theatre in licensing, merchandising pact with Liverpool Club for India, S Asia

Brand management and licensing firm Dream Theatre has bagged the rights to develop the licensing business of Liverpool Football Club in...

Jul 18, 20182 min read

Jacqueline Fernandez unveils a new active wear brand, ‘Just F’

Jacqueline Fernandez and Mojostar have unveiled the active wear brand exclusively on Amazon Fashion for Prime Day. Jacqueline Fernandez...

Jun 15, 20183 min read

India catches Fifa World Cup fever

India…India….India…India. That is something you won’t be hearing in this 2018 FIFA World Cup. Coming to the sore point about our...

May 2, 20161 min read

Talking Tom in India!

If you have a smartphone savvy kid at home, chances are that not only they know about Talking Tom but are big fans of the app! The first...

Feb 29, 20161 min read

Pokémon makes its mark on retail shelves across India.

As a part of the Spring Summer Pokémon collection, more than 250 products will be available across stores Pokémon products will be...

Dec 3, 20141 min read

Promotional Licensing

Promotional licensing is a fast catching trend in the industry. It’s a marketing agreement between a manufacturer and a celebrity to use...

Nov 27, 20141 min read

Outfit7 partners with Dream Theatre for licensing in India

Outfit7 Ltd and Dream Theatre Pvt Ltd announced their partnership for taking Talking Tom and Friends to greater heights and to have...