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Licensing: The secret weapon in an Indian marketer’s arsenal
Source: WARC Licensing offers Indian brands many opportunities but Dream Theatre’s Jiggy George says it is ignored by leadership teams...
Jun 11, 20218 min read
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Dream Theatre in licensing, merchandising pact with Liverpool Club for India, S Asia
Brand management and licensing firm Dream Theatre has bagged the rights to develop the licensing business of Liverpool Football Club in...
Aug 29, 20192 min read
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Jacqueline Fernandez unveils a new active wear brand, ‘Just F’
Jacqueline Fernandez and Mojostar have unveiled the active wear brand exclusively on Amazon Fashion for Prime Day. Jacqueline Fernandez...
Jul 18, 20182 min read
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India catches Fifa World Cup fever
India…India….India…India. That is something you won’t be hearing in this 2018 FIFA World Cup. Coming to the sore point about our...
Jun 15, 20183 min read
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Talking Tom in India!
If you have a smartphone savvy kid at home, chances are that not only they know about Talking Tom but are big fans of the app! The first...
May 2, 20161 min read
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Pokémon makes its mark on retail shelves across India.
As a part of the Spring Summer Pokémon collection, more than 250 products will be available across stores Pokémon products will be...
Feb 29, 20161 min read
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Promotional Licensing
Promotional licensing is a fast catching trend in the industry. It’s a marketing agreement between a manufacturer and a celebrity to use...
Dec 3, 20141 min read
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Outfit7 partners with Dream Theatre for licensing in India
Outfit7 Ltd and Dream Theatre Pvt Ltd announced their partnership for taking Talking Tom and Friends to greater heights and to have...
Nov 27, 20141 min read
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