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Jan 15, 20161 min read
Dream Theatre Launches Beebop Books
We are thrilled and proud to announce the launch of Beebop books, published by Harper Collins India. Beebop, the brand, is...
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Sep 21, 20141 min read
Dream Theatre on Social Media
Hello Everyone! It is our pleasure to get to your notice that Dream Theatre is on Facebook , Twitter and LinkedIn and is hoping to get...
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Nov 25, 20111 min read
Foreign direct investment in retail cleared by Indian cabinet
The reform we were waiting for seems a reality FDI in retail seems in the anvil albeit with some problems! Check here for why we believe...
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Nov 3, 20111 min read
Dream Theatre story so far…
http://yourstory.in/2011/10/toying-with-dreams-the-dream-theatre-story/ Miles to go before we sleep…and dream again!
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Oct 25, 20112 min read
Toy Story- Mattel buys Hit- the home of Bob the builder, Thomas the tank engine, Barney etc!
Wow! The large toy companies are blurring the lines between toy and content! Mattel has bought out Hit Entertainment -the much loved home...
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Oct 22, 20112 min read
RA-One is a pioneer in Indian movie licensing & merchandising!
Star Wars has made more monies on licensing and merchandising than Box office! Today, more licensees are shying away from movie...
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Oct 13, 20111 min read
Indian Govt considers raising FDI ceiling
Most retailers we have been meeting have been speculating that it’s just a matter of time before the Indian government opens up FDI on...
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Sep 26, 20111 min read
Our first year! story in The Economic Times Wealth-today
The article captures our first year in business. Its great to be covered in the ET and its been a fun filled journey so far…Miles to go...
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Sep 24, 20111 min read
Lazy Town bought by Turner Broadcasting
With every company trying to play responsible: this is a fantastic move and a great acquisition.! LazyTown is a show created in Iceland...
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Sep 22, 20111 min read
Starpower and the math on Ra-One
Interesting math on the recovery strategy for Ra-one.There have been whispers in trade circles that Shah Rukh Khan’s reckless spending on...
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Sep 20, 20112 min read
Paris Hilton retail stores and merchandise
Paris Hilton has licensed her likeness to Brand Concepts and there are plans to launch merchandise and stores in India. Most of us would...
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Sep 19, 20111 min read
Ra.one and the Happy meal promotion
We toast the first Indian Bollywood superhero! Shahrukh Khan has ensured that he has leveraged it over all influence points. Usually,...
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Sep 16, 20111 min read
Mcdonalds and Sketchers Happy meal!
Wow! This sure is a unique partnership! Skechers USA, Inc. (Primary business is shoes!) is working with McDonald’s to launch a three-week...
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Sep 15, 20111 min read
We wait and we wait for FDI clearance!
http://www.livemint.com/2010/07/06233436/India-mulls-FDI-in-multi-brand.html India has been facing a political diversion to the...
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