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The growth of Indian Licensing is linked to a spurt in organized retail
The Indian industry, over the years, has warmed up to the idea of licensing. The fact that it is moving to new genres and shifting focus...
Mar 1, 20184 min read
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Does same celeb ambassador for decades help a brand?
In early February, Aishwarya Rai Bachchan dazzled Australians by appearing in a black fishtail-style gown with a perfectly fitting lace...
Mar 1, 20183 min read
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Tiger Shroff launches active lifestyle brand ‘PROWL’
MUMBAI: Joining the long list of celebrities like Hrithik Roshan and Virat Kohli, Bollywood actor Tiger Shroff has unveiled his first...
Feb 13, 20182 min read
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How Hollywood is cashing in on appetite for branded merchandise in India
The market for licensed merchandise in India is exploding; according to a recent report by ESP, a Group M company, licensing and...
Jan 19, 20184 min read
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Trends In Brand Management
Top brand trends world over and in India saw a few patterns that will continue to be at play in 2018 as well. A quick note on a few key...
Jan 10, 20182 min read
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Xilam eyes big business in India
French animation giant Xilam and the makers of popular series – Oggy and the Cockroaches – has big plans for India, it’s fourth largest...
Dec 28, 20173 min read
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Dream Theatre liaises launch of Candy Crush jewellery, Esha Gupta, Roshan Abbas, Kubbra Sait attend
Esha Gupta, Sayani Gupta, Sapna Pabbi, Kritika Kamra, Additi Gupta, Shaheen Abbas, Roshan Abbas, Kubra Sait attended the Candy Crush...
Nov 29, 20172 min read
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Fatak Patak addressing the dearth of integrated toyline for kids
An ardent admirer of GI Joe and He Man as a child, Suhas Sundar, CEO of Indo-Japanese IP company Nihodo Media is the brains behind the...
Nov 5, 20174 min read
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New kids franchise ‘Fatak Patak’ launches in India with animated TV series, merchandise
MUMBAI: In line with global kids franchises like Pokemon, which uses toys as integral part of the story telling, India now has its very...
Sep 25, 20172 min read
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“Making it rain” Key Note at India Licensing Expo by Jiggy George Founder & CEO Dream Theatre Pvt. Ltd. & Country MD, Licensing International (LIMA)
Jiggy delivered the opening keynote at the inaugural Licensing Expo by License India in Mumbai on 5th Sept. 2017. Jiggy spoke from his...
Sep 5, 20171 min read
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Licensing is the way for strategic expansion: ChuChu TV
ChuChu TV, Asia-Pacific’s most watched YouTube channel for toddlers from India, has launched the global Consumer Products business for...
Sep 4, 20173 min read
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Media and entertainment veterans Anirban Das Blah and Jiggy George join hands to establish Mojostar
Joint venture to create multimillion-dollar retail brands in fashion, fitness, and personal care in India Mumbai, August 28, 2017: In a...
Aug 28, 20174 min read
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KWAN, Dream Theatre to partner with celebrities to co-create brands
MUMBAI: In what could potentially be the big daddy of the retail and entertainment business market in India, celebrity management firm...
Aug 24, 20172 min read
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ChuChu TV crosses 10 million YouTube subscribers milestone with only 154 videos
It is now is the fourth largest YouTube channel in India with its online audience larger than that of All India Bakchod (AIB), Viral...
Jun 24, 20172 min read
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Licensing association appoints Jiggy George as India head
MUMBAI: The International Licensing Industry Merchandisers’ Association (LIMA) has appointed Jiggy George as LIMA’s official head for...
May 24, 20171 min read
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TWENTIETH CENTURY FOX CONSUMER PRODUCTS APPOINTS DREAM THEATRE AS NEW LICENSING AGENT IN INDIA
Dream Theatre Becomes Newest Licensing Agent for Company in India Twentieth Century Fox Consumer Products announces today the appointment...
Mar 20, 20153 min read
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Dream Theatre CEO Jiggy George’s office is an ode to his passions
George’s office is an ode to his passions, like music, movies, sports and books. “I have brought parts of everything that resonates with...
Jan 30, 20151 min read
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Now, kids can wear their love for Chhota Bheem and Mighty Raju!
Woodstock Merchandising partners with Green Gold Animation to create apparel for its top properties If kids want to show their love for...
Jan 29, 20153 min read
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OUTFIT7 LTD. PARTNERS WITH DREAM THEATRE FOR LICENSING IN INDIA
Fans of Talking Tom and Friends will soon have access to licensed merchandise in India thanks to the recent partnership between Outfit7...
Nov 30, 20142 min read
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Outfit7’s Talking Tom Heads to India
Outfit7 has appointed Dream Theatre to represent its digital brand Talking Tom and Friends in India. The first “Talking Tom” app was...
Nov 26, 20141 min read
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