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Licensing: The secret weapon in an Indian marketer’s arsenal
Source: WARC Licensing offers Indian brands many opportunities but Dream Theatre’s Jiggy George says it is ignored by leadership teams...
Jun 11, 20218 min read
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Jiggy George opens the Indian licensing Expo in Mumbai
The 3rd edition of India Licensing Expo (ILE) 2019 – India’s largest brand licensing exhibition began on a rainy note at the Bombay...
Jul 15, 20193 min read
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Jiggy presents an award at the “Oscars” of the licensing world in Las Vegas
Jiggy George was one of the “ celebrity presenters “ at the very well produced awards ceremony organized by Licensing International. The...
Jun 10, 20191 min read
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The growth of Indian Licensing is linked to a spurt in organized retail
The Indian industry, over the years, has warmed up to the idea of licensing. The fact that it is moving to new genres and shifting focus...
Mar 1, 20184 min read
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Digital Properties and Licensing
For a very long time, the India Licensing story was dominated by Entertainment Character licensing and more importantly, it had kids...
Feb 9, 20184 min read
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“Making it rain” Key Note at India Licensing Expo by Jiggy George Founder & CEO Dream Theatre Pvt. Ltd. & Country MD, Licensing International (LIMA)
Jiggy delivered the opening keynote at the inaugural Licensing Expo by License India in Mumbai on 5th Sept. 2017. Jiggy spoke from his...
Sep 5, 20171 min read
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