dtoldblog, Author at Dream Theatre

August 26, 2015December 20, 2017

Camlin offers Pokémon stationery; Camlin has collaborated with Pokémon

The worldwide phenomenon Pokémon made a powerful come back in India last summer with its launch on Hungama TV. Launched on 19^th May 2014 the show is been touted as the best kids show launched in 2014. Dream Theatre Pvt Ltd. which represents Pokémon, the children’s entertainment staple for content syndication and merchandising in India and South Asia, have stared ramping up for continued success by launching Pokémon merchandise.

Dream Theatre has done a formidable merger by collaborating with the stationery giant Camlin. Camlin has collaborated with Pokémon, with this launch there will be a range of Pokémon Sketch pens, Oil Pastels, Mechanical pencils and Fountain pens. The product range will carry the two leading characters from Pokémon Ash and Pikachu.

The products will be priced at Rs. 30, Rs. 20, and Rs. 45 respectively. These products will be launched in the modern retail outlets in India.To support this up-beat product launch Camlin have built a Digital campaign which involves online gaming, contest, fun activities and some fun facts about the brand.

It’s a fun activity! Jump into an exciting world of Camlin Pokémon Carnival! Participate in these fun activities with your favorite Pokémon characters, collect maximum points and win Camlin Pokémon goodies!! To participate, Click: http://www.kokuyocamlin.com/pokemon/

August 5, 2015December 20, 2017

Pokémon consumer products program ramps up: Dream Theatre

Pokémon is a popular international brand with a slew of TV serials, movies, video games, toys and consumer products. The show is syndicated by Dream Theatre to Hungama TV, marking the former’s foray in the content syndication space adding to an already-existing licensing and merchandising business in India and South Asia. .

Dream Theatre helped re-launched this brand in India and South Asia in not only Syndication but also Licensing and Merchandising. This global entertainment brand is ramping up for continued success following the launch of licensed Pokémon products.
Dream Theatre has kicked-in the second phase of making the merchandise available for its fans. Having partnered with Hungama TV, the TV show continues to be amongst the top rated kid’s animation content on television.

The number of licensees for Pokémon is growing slowly and we are assertive about the program getting accelerated by the end of this year.
Pokémon products are currently available in following categories:
1) Bags, Back to School products
2) Kids apparel
3) Plush
4) Plastic ware
5) Stationery
& many more to be launched by the end of this year!
Pokémon’s phenomenal success in India demonstrates the power of this brand, Jiggy George founder and CEO of Dream Theatre says, “We are incredibly excited to bring a wide range of Pokémon products to its fan”

March 25, 2015December 20, 2017

Twentieth Century Fox Consumer Products appoints Dream Theatre as new licensing agent in India

Twentieth Century Fox Consumer Products announces today the appointment of Dream Theatre as its new licensing agent in India effective immediately. Dream Theatre will establish and grow the licensing business for Fox Consumer Products’ portfolio of TV and film brands including The Simpsons, Family Guy, Sons of Anarchy, Ice Age, Rio, and Avatar, among others in the market.

The Fox portfolio has the distinction of not just having properties across movies and television, its legions of fans cut across age groups of kids, teens, youth and adults making it one of the most sought after propositions in India and across the world. The addition of Fox properties to its portfolio reinforces Dream Theatre’s leading position in India with its three verticals of Entertainment, Sports and Lifestyle.
“We are delighted to have Dream Theatre as our new licensing agency in India,” said Pinky David, Vice President Asia Pacific, Twentieth Century Fox Consumer Products. “Their leadership and brand-driven creative approach makes them the perfect partner to continue exploring new consumer targets and expanding our retail reach in this very important territory.”
Dream Theatre will further establish all Fox Consumer Products brands in the Indian market with a focus on franchise building and retail expansion. Dream Theatre’s great reputation and truly unique approach to building brands and keeping them relevant locally allows Twentieth Century Fox Consumer Products to continue to expand the business in a country that is now the world’s third largest economy.

Twentieth Century Fox theatrical film releases have performed superlatively with Ice Age and Rio featuring in the top 5 animated films in India. On the television series front, The Simpsons, Family Guy, Modern Family and 24 air on India’s leading English Entertainment channels like Star World, Comedy Central, Zee Café and others making the brands household names. The avid fan following makes India a leading potential market for Twentieth Century Fox Consumer Products.

“We are thrilled and are extremely proud to have been chosen as Fox’s partner of choice in India. We aim to make Fox one of the largest licensing propositions in India with its sheer diversity of appeal and its legendary popularity,” said Jiggy George, Founder and CEO of Dream Theatre.

The Fox partnership will allow Dream Theatre to unleash the power of Fox in India in the form of apparel, toys, stationery, home furnishings, gifts and novelties and more through licensees. Fans in India will now be able to buy authentic licensed merchandise which will be available at retail and online portals at price points ranging from INR 99 to INR 3000, making it possible for every fan to own their favourite Twentieth Century Fox movie or TV series merchandise.

February 27, 2015December 20, 2017

Woodstock Merchandising partners with Green Gold Animation to create apparel for its top properties!

Come July, children can flaunt their love for their favourite superheroes Chhota Bheem and Mighty Raju through a special apparel line.

Apparel merchandise company Woodstock Merchandising has joined hands with Green Gold Animation as the official licensee for the children’s apparel range of its properties Chhota Bheem and Mighty Raju.

Fans of these cartoons can look forward to a wide variety of products including t-shirts, shirts, skirts, pants, leggings, shorts and capris.

The apparel range of Chhota Bheem and Mighty Raju will be available in a price range of Rs.299 to Rs.899. The range would be distributed by Woodstock in select Hypermart and Departmental Store formats across India.

February 27, 2015December 20, 2017

Dream Theatre bags licensing deal for Candy Crush in India

Now, India’s love of Candy Crush Saga will be just as sweet and a little more chic! Dream Theatre Pvt. Ltd., one of the pioneering brand management and licensing agencies in India, has secured licensing and merchandising rights for Candy Crush Saga in India, the cross-platform game created by King Digital Entertainment, a leading interactive entertainment company for the mobile world.
Candy Crush Saga is a match three-puzzle game that was launched in 2012 for Facebook, and later as a mobile app for smart phones. While it has remained one of the top grossing games in the chart, it’s recently launched sister title Candy Crush Sage is also hugely popular. Together, they draw around 91 million players every day*. In order to leverage it’s unmatched following, Dream Theatre will help King to build its licensing programme for the emerging market of South Asia. It will build a varied portfolio of designer apparel, accessories, handbags, shoes and home furnishings.

Dream Theatre is collaborating with and seeking licensees across categories like young adult apparel, gadget accessories, fashion accessories, candy, gifts & novelties. The products will be rolled out in 2015.

*Daily Active Users of Candy Crush Franchise (Candy Crush Saga and Candy Crush Soda Saga combined) as of Q4 2014.

February 17, 2015December 20, 2017

Angry Birds Merchandise : Look the latest this summer

Angry Birds, the mobile game of wingless birds and their battle against egg-stealing, grunting pigs has became an international phenomenon. Dream Theatre, owns the merchandising rights for this popular entertainment brand. It was only a matter of time before Angry Birds launched itself beyond the game, into new business areas like merchandising, publishing and media.
Dream Theatre’s aim was to extend the reach of Angry Birds in innovative ways, while still retaining the essence of the brand: fun, clever and almost addictively engaging. Dream Theatre identified 10 licensees, whose products were the perfect brand extensions for Angry Birds. For the Indian market, Dream Theatre has launched products across 14 categories, including toys, board games and apparel. These products are available across 1,500 stores besides multiple online platforms.
Angry Birds has completed 5 years of existence earlier this year and their huge fan base in India continues to grow in strength. It’s the biggest addiction after Facebook and gamers on an average spend 20 million minutes per day with Angry Birds! Here’s more record breaking news: Angry Birds, in all of its forms, has been downloaded 2 billion times. And this massive popularity has led Rovio to come up with Angry Birds movie, which will be releasing in the coming year.

It seems everywhere you turn these days, Angry Birds are there.

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January 9, 2015December 20, 2017

Angry Birds at Kids-o-fest! Yet another hit with kids and youth!

Angry Birds at Siliguri!
Angry Birds is always the star attraction at events encouraging footfalls and giving everyone an opportunity to experience the brand up-close.

Since Angry Birds inception in December 2009, the game has garnered 2.5 billion downloads globally. One of the most downloaded games of all time, Angry Birds is now coming to life at the Kids-o-fest, East India’s first and biggest kids and Inter School Festival. The fest connects business and brands with school, kids and family.

Kids-o-fest was a four-day event organized by Shri Ram Centennial School and Savin Kingdom, commenced from December 18th to 1st. The fest was held at Savin Kingdom in Dagapur where an inter-school fest called ‘Blitzkrieg 2014’ was also held. Students from more than 200 schools in and around Siliguri had come participate in the event.

“Angry Birds is the first class example of how popularity of digital properties and games is transcending demographics and geographies. We are delighted to bring both these superbly popular properties to their fans in Siliguri to engage with and enjoy”, said Jiggy George founder and CEO of Dream Theatre, an entertainment, sports, fashion licensing and brand management firm.

Dream Theatre, which has licensing rights for Angry Birds, has launched products across 14 categories, including toys, board games, apparel and stationery.
Angry Birds’ branded products are now available across 1,500 stores besides multiple online platforms.

December 3, 2014December 20, 2017

Promotional Licensing

tom-and-jerry-peppy-packaging-by-dream-theatre

Promotional licensing is a fast catching trend in the industry. It’s a marketing agreement between a manufacturer and a celebrity to use his or her image in promoting a product.

Here’s a buy and get free promo of SM Foods snacks Peppy and Cheese balls through a licensing agreement with Warner Bros. characters Tom and Jerry. With this tie-up with SM Foods Peppy and Cheese balls, kids can make these characters Tom and Jerry a part of their lives at consumer-friendly price point of Rs. 10 and Rs. 5

Buy a cheese balls/peppy snack pack and get tom and jerry tattoo for free.

November 27, 2014December 20, 2017

Outfit7 partners with Dream Theatre for licensing in India

Outfit7 Ltd and Dream Theatre Pvt Ltd announced their partnership for taking Talking Tom and Friends to greater heights and to have access to licensed merchandise in India.

Talking Tom and Friends has seen enormous success in its four-year lifecycle, having extended from a series of apps to a global entertainment franchise. The first “Talking Tom” app was launched four years ago and the franchise has grown exponentially since. Outfit7 recently announced that the apps have been downloaded over 2 billion times.

With this partnership, Dream Theatre Pvt. Ltd. has added another digital powerhouse brand to their existing success in this space. Dream Theatre will have deals spanning across multiple categories including apparel, sleepwear, kids wear, accessories, back to school, bags, games and puzzles in India. The licensed merchandise will be available at leading retail chain stores, department stores and standalone outlets, along with popular e-commerce portals.

Samo Login, Co-Founder and CEO of Outfit7 Ltd, said, “This is an exciting time for the Talking Tom and Friends franchise, with a movie and a new 3D CGI animated series on the way, not to mention the recent 2 billion downloads milestone. We are looking forward to working with Dream Theatre to bring Talking Tom and Friends licensed merchandise to our fans in India.”

“We are very excited to be working with Outfit7’s brand Talking Tom and Friends and look forward to leveraging its popularity in India via quality merchandise”, said Jiggy George, Founder and CEO of Dream Theatre Pvt. Ltd.

November 7, 2014December 20, 2017

Get the iconic Justice League toys inside Cadbury’s Gems Surprise! Dream Theatre brings together Warner Brothers and Cadbury in this new offering

Ever dreamt of getting a surprise within a surprise? Now, that fantasy can turn into reality as Cadbury Gems Surprise, the ball-shaped offering from Cadbury Gems, presents a new range of iconic Justice league toys through a licensing agreement with Warner Brothers. This deal has been facilitated by Dream Theatre Pvt. Ltd., one of the pioneering brand management and licensing company that builds, represents and distributes iconic Entertainment, Sports and Fashion brands in South Asia. It marks a landmark in the field of promotional licensing as it brings together two iconic brands in a powerful and creative partnership.

Now, kids all over the country will have a chance to collect toys of their favorite Super Heroes like Superman, Batman, Green Lantern, Wonder Woman and Flash. These characters teach kids lessons on human perseverance and how to overcome difficult challenges when growing up. With this tie-up with Cadbury Gems Surprise, kids can make these Warner Brother Superheroes a part of their lives at consumer-friendly price point of Rs. 20, Rs. 40 and Rs. 90.

Speaking about the deal, Mr. Jiggy George, Founder and CEO, Dream Theatre Pvt. Ltd. said, “We are very proud of successfully chartering the licensing agreement between Cadbury Gems and Warner Brothers. Both are powerful players whose brand values are strengthened through this mutually beneficial partnership. It is a testament to the expansive potential of promotional licensing in the burgeoning consumer marketplace of India.”

This deal will also lead to the launch of a new pack called the Cadbury Gems Playpack. This unique offering allows kids to play with the pack while giving them a choice of exciting toy assortments like a Super Hero Skateboard and a Super Hero toy. To support the launch, Cadbury Gems will come up with a new TVC that showcases the new range of toys in a fun and a quirky manner.

Cadbury Gems Surprise – Justice League TVC