Jiggy George opens the Indian licensing Expo in Mumbai

The 3rd edition of India Licensing Expo (ILE) 2019 – India’s largest brand licensing exhibition began on a rainy note at the Bombay Convention & Exhibition Centre, NESCO. However, this didn’t dampen the mood indoors, as the conference kicked off with Marty Brochstein from Licensing International lighting the traditional lamp.

The opening address was delivered by Ms. Ritu Marya, editor of Franchise India. Martin “Marty” Brochstein along with Jiggy George, Founder & CEO, Dream Theatre and Head, Licensing International, India delivered the opening keynote on The Future Trends In Brand Licensing & Building new Labels.

Marty took the stage first and spoke about some of the key global statistics and India’s place among its peers (#18 in 2018 – up 2 spots from #20 in 2017) with $1.59 billion sales in retail. He spoke about how these days many brands are digitally native, given the changing landscape fuelled by the technology disruption and all-pervasive nature of e-commerce. However, 76% of business is still done in brick & mortar stores. He then briefly touched upon the growing importance of “experiential licensing” riffing off Ms. Ritu Marya’s comment that “people have enough stuff they crave experiences” He also shared some examples of successful collaborations done by brands like Nike & Netflix (Stranger Things) and Vans and Warner Bros. (Harry Potter). He concluded his presentation by highlighting the importance of being more socially conscious especially if one wants to be relevant to the younger audience.

Marty was followed by Jiggy George Founder & CEO, Dream Theatre India Pvt Ltd., who shared his thoughts on licensing trends from an Indian & Asian context.

He echoed Marty’s sentiment that the future of licensing lay in ‘experiences’ and that brand owners should pay heed if they are to survive in this new-brand-a-day market.

These days when everyone is “looking down” instead of “looking up” Jiggy shone the spotlight on a few key trends/opportunities for the licensing fraternity to take note off.

The rise of digital brands like Youtubers – Ryan from Ryan’s Toy Review who has 19.8 million subscribers, ChuChu TV which has over 10 channels and 39 million subscribers, and influencers like Lilly Singh & Bhuvan Bham who are raking in the moolah by being topical and completely in sync with their followers. So is digital content the new brand opportunity? Are digital influencers the new celebrity? Jiggy then delved deeper into the discussion around building franchises that last like a Superman, Harry Potter, Game of Thrones and even homegrown IP like Singham which has managed to transform and re-invent itself its latest avatar being Little Singham!

With the ICC Cricket World Cup on, how could one not speak about the HUGE opportunity in sports. Not just cricket but even E-sports, which has spawned such franchises as Fortnite and PUBG. There are 250 million Fortnite users around the globe! The Marshmellow performance on Fortnite saw 10 million viewers, 300 million dollars were spent every month on Fortnite merchandise.

To round it off after sharing his thoughts on curated brand experiences like the Cartoon Network tie-up with Marriott and Cher’s collab with Sofitel, Jiggy flew around Asia to highlight some interesting examples of how some of their exports are influencing the youth in India like Pokémon (Japan), K-Pop & Hello Kitty (Korea) and more. He concluded by posing a challenge to Indian designers to create our own design aesthetic which will resonate with the world.

To cap off the day Jiggy won the Brand Licensing Leader Award (Agent) You can watch him get Jiggy with it

https://www.instagram.com/p/Bzz0u2yFKuD/

The Dream Theatre team ended the night on a high winning 2 metals at the glitzy (& hilarious) awards show hosted by Siddharth Kanan.

The first one was for the Most Popular Animation Series on an OTT platform for CHUCHU TV.

The second was bagged by Jiggy George for Brand Licensing Leader – Agent

Jetting with Jiggy & team to the Las Vegas Expo!

For more than 35 years, Licensing Expo has connected the world’s most influential entertainment, character, art, and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers. Whether you are looking to spot trends, build partnerships, or secure brand rights for your products, Licensing Expo has your answer.

This year Sush, Jibi and myself travelled to the mecca of licensing. Licensing Expo 2019 had all the studios and brands in all their glory . It was wonderful to catch up with friends , clients and colleagues from this wonderful industry. It was a special one for Dream Theatre as we partnered on Chu Chu TV with premier agency Brandgenuity in the USA and Canada . Brandgenuity sported Chu Chu TV in their booth and garnered two dozen odd meetings . Lots of interest for the brand in these markets and look out for this space for more information . It was also wonderful to see the iconic brands we represent – Pokemon , Angry birds, Smiley, Hello kitty have a big presence at the show !

Our tribute to the #SMILEY in ALL of us!

we ALL need to SMILE more often. But the news & events surrounding us whether on TV or in the newspaper are so gory and negative, it’s hard to find the time or reason to SMILE! Dream Theatre to the rescue. Starting 21st June, we decided to curate our very own mini-news catchup called SMILE OF THE DAY championed by our very own partner brand Smiley – who made his debut in France back in 1972 in much the same way, on the front page of a newspaper! we decided we’d wade through all the doom & gloom to curate at least 2-3 positive news stories for friends and family to read or just SMILE at because in the midst of all the madness there is always going to be a ‘light at the end of the tunnel’. we’ll keep updating this blog post with them as we roll them out. if you would like to join our tribe and contribute to the selection of stories mail me at sheldonaranjo@dream-theatre.co.in. Tell us what you think in the comments! To more #Smiley #Happy times

25SEPTEMBER2017

Vol 35 Our weekly salute to inspiring news which makes us smile and will hopefully make you too. We live in crazy times & sometimes it takes simple gestures to make a HUGE statement. Multi-grammy winner Stevie Wonder demonstrated this at the Global Citizen Fest in the US – read the full story here: http://nydn.us/2fpASV2 #SOTD #Dreamingforaliving #Inspiration #Positivity #Smile #Happiness #achievement #shootforthestars #peace #brotherhood #saveourplanet

18SEPTEMBER2017

Vol 34 Our weekly salute to inspiring news which makes us smile and will hopefully make you too. This weekend was super exciting for Indians ALL over the globe as our sports stars shone bright in Cricket and Badminton! #SOTD #Dreamingforaliving #Inspiration #Positivity #Smile #Happiness #achievement #shootforthestars

Smile of the Day 12 Sep

Smile of the Day 12 Sep

Vol 33 Our weekly salute to inspiring news which makes us smile and will hopefully make you too. This week we shine a light on a football academy with a difference.Read the full story here http://bit.ly/2gWpOeR #SOTD #Dreamingforaliving #Inspiration #Positivity #Smile #Happiness #achievement #shootforthestars

Smile of the Day 4 Sep

Smile of the Day 4 Sep

Vol 32 Our weekly salute to inspiring news which make us smile and will hopefully make you too. this week we shine a light on Astronaut Peggy Whitson who returned to Earth late Saturday, wrapping up a record-breaking flight that catapulted her to first place for U.S. space endurance.Read the full story here http://abcn.ws/2gAAX8J #SOTD #Dreamingforaliving #Inspiration #Positivity #Smile #Happiness #achievement #shootforthestars

Smile of the day 28 Aug

Smile of the day 28 Aug

Vol 31 Our weekly salute to inspiring news which make us smile and will hopefully make you too. this week we shine the light on the low-profile judge who put away a controversial godman withe a brave and landmark judgement. Read the full story here http://bit.ly/2vvv8fg #SOTD #Dreamingforaliving #Inspiration #Positivity #Smile #Happiness #achievement #shootforthestars

Smile of the day 14 Aug

Smile of the day 14 Aug

Vol 30 Our weekly salute to inspiring stories which make us smile and will hopefully make you too. this week we shine the light on “Blossom” a Bengaluru based bookstore that has an amazing story attached to it. Read the full story here http://bit.ly/2vTj7E3 #SOTD #Dreamingforaliving #Inspiration #Positivity #Smile #Happiness #achievement #shootforthestars

Smile of the day 7 Aug

Smile of the day 7 Aug

Vol 29 Every Monday we shine the spotlight on ONE piece of news which inspires us and made us SMILE! full story here http://bit.ly/2vdmcMg #SOTD #Dreamingforaliving #Inspiration #Positivity #Smile #Happiness #achievement #shootforthestars

 

1 AUGUST 2017

Smile of the Day 01/08

Vol 28 Shining the spotlight on ONE piece of news which inspires us and made us SMILE! full story here http://bit.ly/2tTimqa #SOTD #Dreamingforaliving #Inspiration #Positivity #Smile #Happiness #achievement #shootforthestars

Smile of the Day 3107
Smile of the Day 3107

Vol 27 Shining the spotlight on ONE piece of news which inspires us and made us SMILE! full story here http://bit.ly/2uPsDFj #SOTD #Dreamingforaliving #Inspiration #Positivity #Smile #Happiness #achievement #shootforthestars

Smile of the day 2807
Smile of the day 2807

Vol 26 Shining the spotlight on ONE piece of news which inspires us and made us SMILE! full story here http://bit.ly/2w2yw1a #SOTD #Dreamingforaliving #Inspiration #Positivity #Smile #Happiness #achievement #shootforthestars

 

Smile of the Day 2607
Smile of the Day 2607

Vol 25 Shining the spotlight on ONE piece of news which inspires us and made us SMILE! full story here http://bit.ly/2v6WLPh #SOTD #Dreamingforaliving #Inspiration #Positivity #Smile #Happiness #achievement #shootforthestars

 

Smile of the Day 2507
Smile of the Day 2507

Vol 24 Shining the spotlight on ONE piece of news which inspires us and made us SMILE! full story here http://bit.ly/2tVDxHj #SOTD #Dreamingforaliving #Inspiration #Positivity #Smile #Happiness #achievement #shootforthestars

 

Smile of the Day 2407
Smile of the Day 2407

Vol 23 Shining the spotlight on ONE piece of news which inspired us and made us SMILE! full story here http://bit.ly/2uqOItz #SOTD #Dreamingforaliving #Inspiration #Positivity #Smile #Happiness #WorkLifebalance

Smile of the day 2007
Smile of the day 2007

Vol 22 Your daily dose of positive news from around India and the globe. Read full stories here >> 1. http://bit.ly/2ubBuR62. http://bit.ly/2tJyMAI  3. http://bit.ly/2jpYI42 source: thebetterindia.com Curated by Dream Theatre India #SOTD #ShotofHappiness #Positivity Smiley #Dreamingforaliving

 

Smile of the Day 1907
Smile of the Day 1907

Vol 21 Your daily dose of positive news from around India and the globe. #SmileoftheDay #ShotofHappiness #Positivity Smiley #Dreamingforaliving – read full stories here >> 1. http://bit.ly/2vB6hXd2. http://bit.ly/2uEBYCm  3. http://bit.ly/2tFi5X6 source: thebetterindia.com, positive.news Curated by Dream Theatre India

 

Smile of the Day 1807
Smile of the Day 1807

Vol 20 Your daily dose of positive news from around India and the globe. Senior citizen special today! #SmileoftheDay #ShotofHappiness #Positivity Smiley #Dreamingforaliving – read full stories here >> 1. http://bit.ly/2vbQRcD 2. http://bit.ly/2tgjHX6  3. http://bit.ly/2u44QCC  source: 92kqrs.com, thehindu.com, thebetterindia.com Curated by Dream Theatre India

 

Smile of the Day 1707
Smile of the Day 1707

Vol 19 Your daily dose of positive news from around India and the globe. #SmileoftheDay #ShotofHappiness #Positivity Smiley #Dreamingforaliving – read full stories here >> 1. http://bit.ly/2uyZFfl 2. http://bit.ly/2t6g0nn  3.  http://bit.ly/2upmMsq  Sourced from Times of India Curated by Dream Theatre India

 

Smile of the Day 1407
Smile of the Day 1407

Vol 18 Your daily dose of positive news from around India and the globe. #SmileoftheDay #ShotofHappiness #Positivity Smiley #Dreamingforaliving – read full stories here >> 1. HTTP://IND.PN/2U8ERQ0 2. http://bit.ly/2po77rx 3. http://bit.ly/2tPgCkn Sourced from TOI, thebetterindia.com, Positive.news Curated by Dream Theatre India

 

Smile of the Day 1307
Smile of the Day 1307

Vol 17

Your daily dose of positive news from around India and the globe. #SmileoftheDay #ShotofHappiness #Positivity Smiley #Dreamingforaliving – read full stories here >> 1. http://bit.ly/2tKSGi1 2. http://bit.ly/2nGOzlE 3. http://bit.ly/2ukQBe2 Sourced from thebetterindia.com Curated by Dream Theatre India

 

Smile of the day 1207
Smile of the day 1207

Vol 16

Your daily dose of positive news from around India and the globe. #SmileoftheDay #ShotofHappiness #Positivity Smiley #Dreamingforaliving – read full stories here >> 1. http://bit.ly/2tE0mDz 2. http://bit.ly/2vb3vHW 3. http://bit.ly/2vb0Gqd Sourced from thebetterindia.com Curated by Dream Theatre India

 

Smile of the Day 1107
Smile of the Day 1107

Vol 15: Your daily dose of positive news from around India and the globe. #SmileoftheDay #ShotofHappiness #Positivity Smiley #Dreamingforaliving – read full stories here >> 1. http://bit.ly/2u82Nil 2. http://bit.ly/2u2ZB6w 3. http://bit.ly/2t47FQr

 

Keep Smiling
Smile of the Day 1007

Vol 14: Your daily dose of positive news from around India and the globe. #SmileoftheDay #ShotofHappiness #Positivity Smiley #Dreamingforaliving – read full stories here >> 1. http://bit.ly/2tYr1uT 2. http://engt.co/2t3irq1 3. http://bit.ly/2tyhARP Link to blog in bio.

Smile of the Day
Smile of the day – 0707

Vol 13: Your daily dose of positive news from around India. #SmileoftheDay #ShotofHappiness #Positivity Smiley #Dreamingforaliving – read full stories here >> 1.http://bit.ly/2tY7gDX  2. http://bit.ly/2sMyf5o 3. http://bit.ly/2tSor94

Keep smiling
Smile of the Day 0607

Vol 12 – #SmileoftheDay #ShotofHappiness #Positivity Smiley #Dreamingforaliving #DreamTheatreLifestyle – read full stories here >> 1.http://bit.ly/2pDYRPt  2. http://bit.ly/2urWByh 3. http://bit.ly/2sOCZ5m

 

Keep Smiling
Smile of the Day 0507

Vol. 11 – #SmileoftheDay #ShotofHappiness #Positivity Smiley #Dreamingforaliving #DreamTheatreLifestyle – read full stories here >> 1.http://bit.ly/2tH5bM9 2. http://bit.ly/2tKb1My 3. http://bit.ly/2uIf4pM

 

 

SMILE OF THE DAY
SMILE OF THE DAY 0407

Vol. 10 – #SmileoftheDay #ShotofHappiness #Positivity Smiley #Dreamingforaliving #DreamTheatreLifestyle – read full stories here >> 1.http://bit.ly/2uFaLM0 2.  http://bit.ly/2tDRU76  3.  http://bit.ly/2tDRU76

 

Keep SMiling
Smile of the Day 0307

Vol. 9 – #SmileoftheDay #ShotofHappiness #Positivity Smiley #Dreamingforaliving #DreamTheatreLifestyle – read full stories here >> 1.http://bit.ly/2shoKa3 2. http://bit.ly/2tAmDBW 3. http://bit.ly/2tA65tQ

 

SMOTD
Smile of the Day 3006

Vol. 8 – #SmileoftheDay #ShotofHappiness #Positivity Smiley #Dreamingforaliving #DreamTheatreLifestyle – read full stories here >> 1. http://bit.ly/2stfOh2 2. http://bit.ly/2t7gx9F 3. http://bit.ly/2upGbpw

SMILEOFTHEDAY
Smile of the day – 2906

#SmileoftheDay #ShotofHappiness #Positivity Smiley #Dreamingforaliving #DreamTheatreLifestyle – read full stories here >> 1. http://bit.ly/2t2JzXT 2. http://bit.ly/2u0FX8Q 3. http://bit.ly/1W8aL1t

Smile of the day
Smile of the day 2806
Smile of the day
Smile of the day 2706
Smile of the day
Smile of the day 2606
Smile of the Day
Smile of the Day 2306
Smile of the Day Vol 2
Just headlines seemed more logical and user-friendly!
Smile of the Day Vol1
The 1st one!