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Dream Theatre appoints Renu Nair as General Manager, Consumer Products

Dream Theatre announced the appointment of Renu Nair to the position of General Manager – Consumer Products. Renu will be responsible for growing the consumer products business across Dream Theatre’s representations in Entertainment and Lifestyle lines of businesses, across India and South Asia. Renu was previously Sales Director and Head of Consumer Products at Mattel India. Prior to Mattel, she was Associate Director, Consumer  Products at the Walt Disney Company.

 

“We are excited to have Renu on board; she brings a wealth of cross category experience and a keen understanding of the market. It is an exciting time for the licensing business in India and Renu’s appointment will bring laser focus to revenue growth as well as our strategic partnerships, across our brands,” said Jiggy George, Founder and CEO Dream Theatre.

 

“I am thrilled to join Dream Theatre. Its rich brand representation portfolio is poised perfectly for driving growth and value across Consumer Products businesses and partnerships”, said Renu Nair.

 

About Dream Theatre Pvt Ltd. Dream Theatre leverages the power of licensing to CREATE, REPRESENT and DISTRIBUTE iconic brands in South Asia. These brands are focused on Entertainment, Sports and Lifestyle businesses. Dream Theatre represents The Smiley Company, Sanrio, Liverpool Football Club, Real Madrid, FIFA 2018, The Pokémon Company, Rovio amongst other brands for Licensing and Merchandising in India and South Asia. Dream Theatre represents ChuChu TV, the most popular kids network of channels on YouTube,  globally for their licensing and merchandising portfolio. The company manages content syndication for key brands and creates and retails products via Dream Theatre group companies. For further information, please visithttp://www.dreamtheatre.co

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Dream Theatre wins Licensing Mandate for Little Singham

Mumbai, August 2019:  India’s homegrown hero will now be within an arm’s reach as Dream Theatre Pvt.  Ltd.,  India’s  foremost  licensing  and  branding  representation company, has won the mandate for licensing and merchandising for Little Singham, a show  inspired by the  popular  Hindi  film  Singham.

Reliance Animation & Rohit Shetty Picturez’s Little Singham, was launched in collaboration with Discovery Kids in summer 2018. It soon became the country’s favorite show in a very short span of time and helped propel Discovery Kids ratings, making it the fastest growing channel in the kids genre in 2018. The Little Singham Mobile Game has further added to the IP’s success,  hitting the top of the charts in the Arcade section by garnering more than 10 million downloads. The show is broadcast in English, Hindi, Tamil and Telegu and continues its trail blazing success story.

The  Licensing and merchandising partnership with Dream Theatre will  further extend the franchise by building a large  and comprehensive licensing portfolio comprising toys, apparel, back to school, footwear,  fashion  accessories,  bags, sporting accessories, FMCG promotions, retail partnerships and more.

 


“Little Singham is a phenomenal success story, showcasing the coming together of the best in business in India and Dream Theatre is thrilled to manage the licensing portfolio for the franchise. It has all the tick marks of engaging Indian storytelling, vast content library, popularity and platforms, making it a top licensing choice for partners,’ said Jiggy George, Founder & CEO, Dream Theatre Pvt. Ltd.

 

Commenting on the  partnership  Tejonidhi Bhandare, COO, Reliance Animation,  said, “We are excited to work with Dream Theatre to bring Little Singham  products and services to our fans. The licensing programme will offer them another opportunity of engaging with the brand beyond the screen and make Little Singham a part of their lives with authentic products across a wide ranging portfolio.”

About Dream Theatre Pvt. Ltd.

The Dream Theatre Group leverages the power of licensing to CREATE, REPRESENT and DISTRIBUTE iconic brands in South Asia. These brands are focused on Entertainment, Sports and Lifestyle businesses. Dream Theatre represents ChuChu TV globally,  and The Smiley Company, Sanrio, Twentieth Century Fox, Real Madrid, FIFA 2018, The Pokemon Company, Rovio amongst other brands for Licensing and Merchandising in India and South Asia. The company manages content syndication for key brands and creates and retails products via Dream Theatre group companies. For further information, please visit http://www.dreamtheatre.co.

About Reliance Animation

www.relianceanimation.com

One of the leading and fastest growing animation studios in India, Reliance Animation, is dedicated to revive the culture of story-telling by characterizing animation in the world of fantasy.
A company where exuberance and passion rules the roost, success is a way of life.

Reliance Animation’s superior work, is evident in its International recognitions and accolades it has collected over a very short period of time. “Veneta Cucine”, an Ad-Film done by the Reliance Animation team won the Best Animated Ad-Film of the year at FICCI Frames 2006. ‘Little Krishna’, another superior delivery from Reliance Animation, won the FICCI Best Indian Animated Content in 2007. Adding yet another feather to its cap, Reliance Animation produced the first animated short film with International acclaim, “The Bad Egg”, which won the prestigious Digicon International Award at Japan and Gold Medal at New York Festival in the year 2007. Little Krishna TV Series, Krishna our Kans Theatrical Film, Shaktimaan TV Series, BIG Bees Jr. Nursery Rhymes are some of its creations and many more to come which are in the development stage.

 

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Dream Theatre acquires the licensing rights for Ninja Hattori

Mumbai, June 2019: Fans of the popular anime series in India have more reason to rejoice. Dream Theatre Pvt. Ltd., India’s foremost Brand Management and licensing Representation Company, has acquired the licensing and merchandising rights for Ninja Hattori in India. Ninja Hattori is a long running and one the most popular shows on kids television. The show airs on Sonic and is also available for viewing on Amazon Prime, Voot & Netflix, with a strong fan following across platforms. The Indo Japanese coproduction of the series has further strengthened the franchise making it one of the most

The TV series revolves around a little ninja named Hattori Kanzo who befriends Kenichi Mitsuba, an average 11 year old. The slice of life show revolves around the friendship between Kenichi and Hattori and how Hattori helps Kenichi with his daily trials and tribulations, setting a good example and abiding by him like a good friend. Dream Theatre has helped numerous brands across entertainment, sports and lifestyle establish and grow a  licensing portfolio in India with comprehensive licensing programmes. Dream Theatre will build and grow a diverse portfolio of  Ninja Hattori apparel, back to school, home, personal care, food, promotions  and technology to cater to Ninja Hattori’s massive and ever growing audience in India.

Talking more about the association, Jiggy George, Founder & CEO, Dream Theatre Pvt. Ltd., said, “Ninja Hattori’s immense and long standing popularity makes it a stand out show in India  for kids and  we are thrilled to work with the brand to grow the franchise in the licensing realm. We aim to bring a fresh approach and create a effective multi faceted multi category programme focused on authenticity, availability and accessibility.

Mr. …, (designation)   from Shogakukan-Shueisha Productions Co., Ltd added, “We are excited to have Dream Theatre as our licensing partner in India and are confident that with their wide expertise and knowledge, Ninja Hattori will emerge as one of the most successful licensing programmes in India. ”

About Dream Theatre Pvt Ltd.

About Dream Theatre:

Dream Theatre leverages the power of licensing to CREATE, REPRESENT and DISTRIBUTE iconic brands in South Asia. These brands are focused on Entertainment, Sports and Lifestyle businesses. Dream Theatre represents The Smiley Company, Sanrio, Real Madrid, FIFA 2018, The Pokémon Company, Rovio amongst other brands for Licensing and Merchandising in India and South Asia. Dream Theatre represents ChuChu TV, the most popular kids network of channels on YouTube,  globally for their licensing and merchandising portfolio. The company manages content syndication for key brands and creates and retails products via Dream Theatre group companies. For further information, please visit http://www.dreamtheatre.co.

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Angry Birds Merchandise : Look the latest this summer

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Angry Birds, the mobile game of wingless birds and their battle against egg-stealing, grunting pigs has became an international phenomenon. Dream Theatre, owns the merchandising rights for this popular entertainment brand. It was only a matter of time before Angry Birds launched itself beyond the game, into new business areas like merchandising, publishing and media.
Dream Theatre’s aim was to extend the reach of Angry Birds in innovative ways, while still retaining the essence of the brand: fun, clever and almost addictively engaging. Dream Theatre identified 10 licensees, whose products were the perfect brand extensions for Angry Birds. For the Indian market, Dream Theatre has launched products across 14 categories, including toys, board games and apparel. These products are available across 1,500 stores besides multiple online platforms.
Angry Birds has completed 5 years of existence earlier this year and their huge fan base in India continues to grow in strength. It’s the biggest addiction after Facebook and gamers on an average spend 20 million minutes per day with Angry Birds! Here’s more record breaking news: Angry Birds, in all of its forms, has been downloaded 2 billion times. And this massive popularity has led Rovio to come up with Angry Birds movie, which will be releasing in the coming year.

It seems everywhere you turn these days, Angry Birds are there.

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Angry Birds at Kids-o-fest! Yet another hit with kids and youth!

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Angry Birds at Siliguri!
Angry Birds is always the star attraction at events encouraging footfalls and giving everyone an opportunity to experience the brand up-close.

Since Angry Birds inception in December 2009, the game has garnered 2.5 billion downloads globally. One of the most downloaded games of all time, Angry Birds is now coming to life at the Kids-o-fest, East India’s first and biggest kids and Inter School Festival. The fest connects business and brands with school, kids and family.

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Kids-o-fest was a four-day event organized by Shri Ram Centennial School and Savin Kingdom, commenced from December 18th to 1st. The fest was held at Savin Kingdom in Dagapur where an inter-school fest called ‘Blitzkrieg 2014’ was also held. Students from more than 200 schools in and around Siliguri had come participate in the event.

“Angry Birds is the first class example of how popularity of digital properties and games is transcending demographics and geographies. We are delighted to bring both these superbly popular properties to their fans in Siliguri to engage with and enjoy”, said Jiggy George founder and CEO of Dream Theatre, an entertainment, sports, fashion licensing and brand management firm.

Dream Theatre, which has licensing rights for Angry Birds, has launched products across 14 categories, including toys, board games, apparel and stationery.
Angry Birds’ branded products are now available across 1,500 stores besides multiple online platforms.

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Is Angry Birds a fad that has passed its glory in India?

India’s licensing fraternity is infamous for pronouncing a verdict without checking the veracity. Part of the problem is the fragmented retail and the other part is our rather short term view of things.

The Trade which is predominantly “Mom and Pop “retail are always looking for something new. To believe that any property/brand  can work over decades as an evergreen is certainly a “No”.  It’s against the fabric of variety.

To add to this, in both organized retail and scattered trade; there are a lot of decision makers who conclude on a property basis of a sample size of one or two. So, if my child or nephew/niece don’t like a property: well, then it surely does not work across India.

I have sales team that have waited patiently while a client calls his kids at home, hoping that she loves what we are selling. It’s hilarious for many and frustrating to others. Well, to me, the problem with Angry Birds is the amazing success. I call it a problem as unlike most brands built through the traditional machinery of TV; Angry Birds came out of the digital world. A game taking the big names in licensing to the cleaners had to be seen as a fad. How else would we be able to explain it successful?

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In India, Angry birds unprecedented success was built on transference: a MalcolmGlad well kind of tipping point. Lots of products mushroomed in neighboring markets and our very enterprising entrepreneurs put them in bags and containers and brought them into India. Suddenly, the Red bird was omnipresent. We at Dream Theatre were a year late in launching the products and we now have over 800 products in 15 odd categories. So, why is the angry bird’s success a problem?

 

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Well, the guys who are pronouncing it dead are not following the statistics.  How can a brand that is at 100 and is now scoring at 70 be seen a failure. The fact is that at 70, it outpaces most of the leaders. This summer our back to school supplies and bags did the best secondary sales among the gamut of licensees across licencors.We have signed up more categories that will unravel next year and the plan is to go deeper. To be available across the length and breadth of India and at price points that are affordable to the “Mass” and “Class”

The superstar birds made an appearance at World Children Expo and the excitement of the consumers was palpable. The fans completely loved them and the show attracted more crowds and excitement than most of the brands that made an appearance.

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What excited us more is that Rovio really wants to build an evergreen brand. They believe they are just getting started.  There is real urgency and intent: We at Dream Theatre are ecstatic with the pipeline. To add to this, there is a new experienced licensing team at the helm of things and processes that are very nimble. To read about it, click: http://www.licensing.biz/news/read/promotions-and-new-hires-bolster-rovio-licensing-team/040134

There are more games in the anvil and everyone is awaiting the movie coming up in 2016.

To see more of it, click:


We are awaiting the second coming of the brand. Make no mistake; the second coming in India is just a matter of scale to move from 70 to 100 and not from zero to 100.

Squack Squack! Watch this space.

Jiggy George