As a part of the Spring Summer Pokémon collection, more than 250 products will be available across stores Pokémon products will be available across stores in India and all leading online market places. The range boasts of Back-to-School which includes School Bags, Pencil Cases, Lunch Boxes, and Stationery. It also has a cool collection cross Kids Apparel, Swing Scooters and a line of Camlin’s Pokémon Products comprising sketch pens, mechanical pencils and oil pastels.
In addition, grown up fans of Pokémon can lay their hands on some really cool Pokémon phone covers very soon!
With its second innings on Hungama TV started in May 2014, Pokémon has become talk of the town not only on screen, but also on retail shelves. As a part of the retail strategy, we have coined a successful licensing strategy where Pokémon’s Indian licensees have launched a wide range of products and collections for Spring Summer 2016.
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Pokémon is a popular international brand with a slew of TV serials, movies, video games, toys and consumer products. The show is syndicated by Dream Theatre to Hungama TV, marking the former’s foray in the content syndication space adding to an already-existing licensing and merchandising business in India and South Asia. .
Dream Theatre helped re-launched this brand in India and South Asia in not only Syndication but also Licensing and Merchandising. This global entertainment brand is ramping up for continued success following the launch of licensed Pokémon products.
Dream Theatre has kicked-in the second phase of making the merchandise available for its fans. Having partnered with Hungama TV, the TV show continues to be amongst the top rated kid’s animation content on television.
The number of licensees for Pokémon is growing slowly and we are assertive about the program getting accelerated by the end of this year.
Pokémon products are currently available in following categories:
1) Bags, Back to School products
2) Kids apparel
4) Plastic ware
& many more to be launched by the end of this year!
Pokémon’s phenomenal success in India demonstrates the power of this brand, Jiggy George founder and CEO of Dream Theatre says, “We are incredibly excited to bring a wide range of Pokémon products to its fan”
Pokémon on both Disney and Cartoon Network! It’s not often that you find two of the competitor kids networks: Disney Networks with Hungama and Turner Broadcasting with Cartoon Network backing the same show!
Pokémon is back, bigger and better than ever! Pokémon Season 1, 2 and 3 play out on Hungama and has been a super hit right from its launch. The average rating recorded for this show continues to be over 1 TVR. Reaching out to a 57.1-million-strong audience across India, of which 24.2 million are kids, the show has ranked consistently. With Season 3, Hungama has added another slot of 9.00 pm to Pokémon prime play slots.
Cartoon Network has countered this by pulling out some of the Pokémon content of Season 14 and placing the same on their network. Pokémon Black & White runs on Cartoon Network. Daily Monday to Friday at 12:30pm and 8pm!
It’s a battle over one show across two networks. Broadcasters are backing it. Consumers love it! To jump on the Pokémon journey.Do write into: firstname.lastname@example.org