The worldwide phenomenon Pokémon made a powerful come back in India last summer with its launch on Hungama TV. Launched on 19th May 2014 the show is been touted as the best kids show launched in 2014. Dream Theatre Pvt Ltd. which represents Pokémon, the children’s entertainment staple for content syndication and merchandising in India and South Asia, have stared ramping up for continued success by launching Pokémon merchandise.
Dream Theatre has done a formidable merger by collaborating with the stationery giant Camlin. Camlin has collaborated with Pokémon, with this launch there will be a range of Pokémon Sketch pens, Oil Pastels, Mechanical pencils and Fountain pens. The product range will carry the two leading characters from Pokémon Ash and Pikachu.
The products will be priced at Rs. 30, Rs. 20, and Rs. 45 respectively. These products will be launched in the modern retail outlets in India.To support this up-beat product launch Camlin have built a Digital campaign which involves online gaming, contest, fun activities and some fun facts about the brand.
It’s a fun activity! Jump into an exciting world of Camlin Pokémon Carnival! Participate in these fun activities with your favorite Pokémon characters, collect maximum points and win Camlin Pokémon goodies!! To participate, Click: http://www.kokuyocamlin.com/pokemon/
