Dream Theatre in licensing, merchandising pact with Liverpool Club for India, S Asia

Brand management and licensing firm Dream Theatre has bagged the rights to develop the licensing business of Liverpool Football Club in India and South Asia.

Jiggy George, Founder & CEO, Dream Theatre, said that the Liverpool Football Club has a passionate fan base in India and South Asia. “We will forge long-term partnerships with licensees and retailers to offer authentic licensed products to fans,” he added.

Besides India, the company has also got the mandate to develop the club’s licensing business in Bangladesh, Bhutan, Sri Lanka, Maldives, Nepal, Afghanistan, and Pakistan.

“At Dream Theatre, we have three key verticals — entertainment, sports, and lifestyle. With the growth in the Indian market, the sports vertical has become a significant part of the business. We are thrilled to add Liverpool Football Club to our portfolio and are aiming for a 25 percent increase in our sports portfolio,” he added.

Main focus

The company plans to launch a range of licensed products in various categories such as apparel, sporting goods, and accessories.

George said, “Our main focus will be apparel and we will work with solid partners who have the wherewithal across product, distribution, and marketing. We will also look at other lifestyle-related categories of footwear, innerwear, bags, personal-care and sporting goods. But our core proposition will be built around a strong apparel portfolio.”

The licensed Liverpool merchandise will be available at leading retail stores and on e-commerce portals.

Dream Theatre represents various brands such as the Smiley Company, Sanrio, Real Madrid, The Pokémon Company and Rovio for licensing and merchandising in India and South Asia.

https://www.thehindubusinessline.com/news/dream-theatre-in-licensing-andmerchandising-pact-agreementwith-liverpool-club-for-india-s-asia/article29253477.ece

Dream Theatre to represent Subway Surfers in India & South Asia


Brand and Licensing Management Company To Bring SUBSURF, Consumer and Lifestyle Brand Based on World’s Most Downloaded Endless Runner Game, To Market

Dream Theatre, India’s foremost Brand Management and Licensing representation company, has secured the official licensing and merchandising representation in India and South Asia for SYBO Games’ SUBSURF® consumer and lifestyle brand, based on Subway Surfers, the world’s most downloaded endless runner mobile game.

The first game to reach one billion downloads on Google Play, Subway Surfers crossed the 2.5 billion downloads worldwide mark earlier this year.  In India, the game itself has 262 million downloads to date, making the region the largest market for Subway Surfers in the world. More than just a game, Subway Surfer is a lifestyle and entertainment franchise, which includes Subway Surfers: The Animated Series, a short-form series that notched over 110 million views on YouTube since its June 2018 launch.

As representing agent, Dream Theatre will establish and grow the licensing business in India and South Asia. Jiggy George, Founder and CEO, Dream Theatre Pvt. Ltd. said, “Subway Surfers’ extraordinary and long standing popularity makes it a solid licensing proposition in India, the no. 1 growth market in the world. With the growth of licensing content from the digital world, we are very excited to work with the market leaders to establish and grow the licensing business for Subway Surfers in India. The licensing business will aim to leverage and echo the infectious energy of the brand in the products and services that we will bring to our fans in India.”

“Dream Theatre is an ideal partner to grow the SUBSURF licensing business in India and South Asia,” said Naz Amarchi-Cuevas, Chief Commercial Officer, SYBO Games.  “We’re confident that Dream Theatre understands the brand’s audience and values, and as such will deliver the spot-on consumer merchandise and experiences Subway Surfers fans desire.”

About Dream Theatre Pvt. Ltd.

Dream Theatre leverages the power of licensing to CREATE, REPRESENT and DISTRIBUTE iconic brands in South Asia. These brands are focused on Entertainment, Sports and Lifestyle businesses. Dream Theatre represents The Smiley Company, Sanrio, Real Madrid, FIFA 2018, The Pokémon Company, Rovio amongst other brands for Licensing and Merchandising in India and South Asia. Dream Theatre represents ChuChu TV, the most popular kids network of channels on YouTube, globally for their licensing and merchandising portfolio. The company manages content syndication for key brands and creates and retails products via Dream Theatre group companies. For further information, please visit http://www.dreamtheatre.co.

 

About SYBO Games:

SYBO Games is a Danish mobile games developer founded in 2010, known for the massive mobile hit Subway Surfers (co-developed and published by Kiloo).  Five years after the launch of the mobile game, Subway Surfers topped 2017’s most downloaded mobile game in the world.  Subway Surfers has been downloaded more than 2.5 billion times since its launch. To find out more visit http://sybogames.com/.

https://www.facebook.com/SubwaySurfersSybo/

https://www.instagram.com/sybo_games/

https://twitter.com/sybogames

https://www.youtube.com/SyboGames