Jacqueline Fernandez unveils a new active wear brand, ‘Just F’

Jacqueline Fernandez and Mojostar have unveiled the active wear brand exclusively on Amazon Fashion for Prime Day.

Jacqueline Fernandez along with Mojostar recently unveiled the Just F collection exclusively on Amazon Fashion for the eagerly awaited Prime Day! Just F will be available on Amazon Fashion for pre-booking on 16th July on the occasion of Prime Day with an official launch on 17th July.

Comprising innovative, trendy, and stylish active wear outfits for the modern Indian woman, the Just F collection offers over 100 styles on Amazon Fashion curated and handpicked by Jacqueline that includes sports bras, tops, shorts and skirts, tights and tracks, dresses, sweatshirts and jackets. The brand aims to democratize modern active wear for women without compromising on quality, and has priced all its products between INR 1,299 and INR 3,499.

Just F is a women-focused active wear brand, designed and created with the modern Indian woman in mind. It puts women and what they want at the core and looks at fitness and active wear from their perspective, rather than the lens of the men’s domain. A key differentiator is Just F’s approach to construction, sizing, and styling. All Just F products are specifically designed for the Indian female body type and are imbued with crossover styling to bring fun back into the mix, even as it helps women fashionably achieve their fitness goals.

Speaking on the product launch, Jacqueline Fernandez, Co-creator and Co-owner – Just F, said, “I am super excited to bring Just F to the doorsteps of women from all across the country with Amazon Fashion! The timing couldn’t have been better as everyone is looking forward to the second edition of Prime Day. The core idea behind Just F is to highlight that fitness can be fun, fashionable, and unabashedly feminine.” Sharing her thoughts on the exclusive Amazon Fashion partnership, Jacqueline further said, “Women professionals, especially those hailing from urban areas, are extremely comfortable with shopping online. Given that e-commerce is the primary launch medium for the brand, partnering with Amazon Fashion will make Just F products more conveniently accessible and available.”

Jiggy George, Managing Director & Founding Partner – Mojostar, added, “Active wear in India is still largely serving the needs of male consumers, both via product offering and communication. Just F fills this gap by presenting a stylish, fun, yet functional proposition that places women first. The products have been designed keeping in mind the specific needs of our target audience – their body type, fitness goals, and active lifestyles. Our exclusive partnership with Amazon, with its pan-India presence and robust logistics network, will only serve to amplify Just F’s reach.”

Commenting on the launch, Arun Sirdeshmukh, Head – Amazon Fashion said, “Post receiving an overwhelming response on our handpicked selection of fashion brands during Prime Day last year, we are committed to bring together an even more exciting line-up this year. We are delighted to launch the much awaited Just F by Jacqueline Fernandez exclusively on Amazon Fashion for our Prime members across the country. The new customers shopping on Amazon Fashion are definitely in for an extravaganza with Jacqueline’s signature brand coming to their doorsteps with free Prime enabled next day delivery.”

India catches Fifa World Cup fever

India…India….India…India. That is something you won’t be hearing in this 2018 FIFA World Cup.

Coming to the sore point about our country’s participation in the global event, even though we have a population of more than 1.3 Billion of which more than 50% fall under the age of 25. It baffles me why we cannot have a team capable enough to make it all the way. Again, I am not trying to demean the efforts of the existing players and in no way suggesting they are incompetent. It is more to do with the environment and facilities that are almost non-existent. We have never been part of any world cup although the team did qualify by default in 1950 after all the other nations in our qualification group withdrew. However, we withdrew prior to the beginning of the tournament.

There has been some progress lately and we are seeing a shift in sports preference from the newer generation and thanks to the huge investments in football by Reliance, the ISL has grown considerably popular and viewership has increased year on year. The audience with the exposure to the various European leagues fixtures and UEFA’s various formats have accepted football as a viewing sport and the matches have made itself a talking point amongst youngsters, with each one choosing a team which they associate. The fan base for each team has considerably increased especially the teams from England and Spain and the largest followers being for Real Madrid which stands at 77.3 Million across all digital platforms.

FIFA brings in great interest in football and most fans are for Argentina and Brazil, with Portugal, England, Germany, Spain and Italy being the other countries. We see great enthusiasm and match screenings are the new way to catch up with friends. The world cup truly gets people together irrespective of your country’s participation and this particularly holds true for us. SET India the broadcast partners for the world cup has used this as a campaign idea and created an amazing connect with the audience using the idea “Meri Doosri Country”.

Russia 2018 will be a defining world cup for two of greatest legends to grace the field; Messi and Ronaldo. It will probably be their last world cup and both with their respective teams will try their very best to lift the golden trophy. One team that will be missed is Italy and it is still something the fans need to overcome. The world cup has always seen Italy’s participation and this will be the first time in 60 years that the Azzuris have not qualified considering they are 4 time champions and have players of exceptional quality. Of the other teams Brazil is always the crowd favourite because of the way they play, its pure magic. They will this time be out for revenge against Germany for the humiliating defeat they suffered at home turf in 2014. Germany the current holders will try to do a double. The team looks in good shape apart from a few ageing players. My dark horse is the Belgian side A.K.A Red Devils. They are the side to watch out as they have players with exceptional talent and good both in attack and defence. Let us hope to see a fantastic battle between the teams and I am hoping my doosri country wins.

On the merchandise front we have been witnessing this change from early 2013, when we first decided to take a shot at the FIFA world cup 2014. We were unsure of how a cricket crazy country would react to the merchandise though we knew that as an aspirational sport the merchandise would sell coupled with the interest in football. Our bet paid off and we did some unbelievable sales. This gave us confidence to look at football offerings more closely. We now have Real Madrid and of course FIFA 2018 merchandise in the market with more categories activated.

2018 FIFA World Cup Russia has a whole host of authentic licensed merchandise ranging from Apparel to Bags, Sippers, Footballs, Footwear, gifts and novelties and more with prices beginning at INR 299. The Alcis 2018 FIFA World Cup Russia fan wear range comprises over 550 products with T-Shirts, Polo T-shirts, Shorts, Track pants, Tracksuits, Hoodies, Jackets, Sweatshirts, Jerseys and Caps. The range starts at INR 399. The merchandise is available from 1000+ apparel stores and large format stores like Lifestyle, Shoppers Stop, Max Retail, Central, Globus, Sports Station along with leading e-commerce platforms.

So while you will be watching the biggest sporting event from 14th of this month, do show your love for the assortment of merchandise we have put out for you. Help us create more fanatics and support our cause, which is none except it makes good business.

Talking Tom in India!

If you have a smartphone savvy kid at home, chances are that not only they know about Talking Tom but are big fans of the app! The first ‘ Talking Tom’ app was launched in 2010 and the franchise has grown since, expanding from a series of apps to a global entertainment franchise with . An interactive brand that can engage in two way conversations with users, the app has been downloaded 3.6 billion+ times and counting across 230 countries – a true testimony to its growth in popularity!

Dream Theatre represents Outfit 7’s digital brand Talking Tom and Friends in India and South Asia and is working on rolling out a slew of products across like sleepwear, kids wear, accessories, back to school, bags, games and puzzles. The app will soon be available on Viacom’s Video On Demand platform VOOT as well.

Watch this space for more exciting news and to know how you can partner with us for Talking Tom and Friends to grow your brand and business, write to us on: info@dream-theatre.co.in

Pokémon makes its mark on retail shelves across India. 

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As a part of the Spring Summer Pokémon collection, more than 250 products will be available across stores Pokémon products will be available across stores in India and all leading online market places. The range boasts of Back-to-School which includes School Bags, Pencil Cases, Lunch Boxes, and Stationery. It also has a cool collection cross Kids Apparel, Swing Scooters and a line of Camlin’s Pokémon Products comprising sketch pens, mechanical pencils and oil pastels.

In addition, grown up fans of Pokémon can lay their hands on some really cool Pokémon phone covers very soon!

Pokemon-products

With its second innings on Hungama TV started in May 2014, Pokémon has become talk of the town not only on screen, but also on retail shelves. As a part of the retail strategy, we have coined a successful licensing strategy where Pokémon’s Indian licensees have launched a wide range of products and collections for Spring Summer 2016.

To read in detail refer to the Press:
http://www.retail.franchiseindia.com/article/brands/brand-licensing/Pok-mon-hits-retail-shelves-across-India.a4603/ 
http://mediainfoline.com/dailysoap/pokemon-makes-its-mark-on-retail-shelves-across-india/
http://www.webnewswire.com/content/pok%C3%A9mon-makes-its-mark-retail-shelves-across-india
http://news.chennaipatrika.com/post/2016/02/22/Pokemon-makes-its-mark-on-retail-shelves-across-India.aspx
http://www.desiblitz.com/content/pokemon-launches-merchandise-in-india
http://www.pocketnewsalert.com/2016/02/Pokemon-makes-its-mark-on-retail-shelves-across-India.html
For more information on Pokemon merchandise, please contact us on info@dream-theatre.co.in

Promotional Licensing

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Promotional licensing is a fast catching trend in the industry. It’s a marketing agreement between a manufacturer and a celebrity to use his or her image in promoting a product.

Here’s a buy and get free promo of SM Foods snacks Peppy and Cheese balls through a licensing agreement with Warner Bros. characters Tom and Jerry. With this tie-up with SM Foods Peppy and Cheese balls, kids can make these characters Tom and Jerry a part of their lives at consumer-friendly price point of Rs. 10 and Rs. 5

Buy a cheese balls/peppy snack pack and get tom and jerry tattoo for free.

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Outfit7 partners with Dream Theatre for licensing in India

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Outfit7 Ltd and Dream Theatre Pvt Ltd announced their partnership for taking Talking Tom and Friends to greater heights and to have access to licensed merchandise in India.

Talking Tom and Friends has seen enormous success in its four-year lifecycle, having extended from a series of apps to a global entertainment franchise. The first “Talking Tom” app was launched four years ago and the franchise has grown exponentially since. Outfit7 recently announced that the apps have been downloaded over 2 billion times.

talking tom_dreamtheatre

With this partnership, Dream Theatre Pvt. Ltd. has added another digital powerhouse brand to their existing success in this space. Dream Theatre will have deals spanning across multiple categories including apparel, sleepwear, kids wear, accessories, back to school, bags, games and puzzles in India. The licensed merchandise will be available at leading retail chain stores, department stores and standalone outlets, along with popular e-commerce portals.

Samo Login, Co-Founder and CEO of Outfit7 Ltd, said, “This is an exciting time for the Talking Tom and Friends franchise, with a movie and a new 3D CGI animated series on the way, not to mention the recent 2 billion downloads milestone. We are looking forward to working with Dream Theatre to bring Talking Tom and Friends licensed merchandise to our fans in India.”

“We are very excited to be working with Outfit7’s brand Talking Tom and Friends and look forward to leveraging its popularity in India via quality merchandise”, said Jiggy George, Founder and CEO of Dream Theatre Pvt. Ltd.