Oberoi Mall, one of Mumbai’s leading retail malls, knocked out competition by adding an Angry Birds twist to their End of Season Sale this January! The mall had an Angry Birds gaming zone and also played host to the iconic Angry Birds ensuring a massive increase in footfalls with kids ensuring that parents chose Oberoi Mall as their shopping destination over others. Customers shopping for INR 3000/- and above stood a chance to play the “Knock the Pigs” game set up in the Mall atrium and win Angry Birds merchandise. In addition, Angry Birds fans had a chance to meet the Angry Birds in the grand finale of the event!
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Angry Birds at Siliguri!
Angry Birds is always the star attraction at events encouraging footfalls and giving everyone an opportunity to experience the brand up-close.
Since Angry Birds inception in December 2009, the game has garnered 2.5 billion downloads globally. One of the most downloaded games of all time, Angry Birds is now coming to life at the Kids-o-fest, East India’s first and biggest kids and Inter School Festival. The fest connects business and brands with school, kids and family.
Kids-o-fest was a four-day event organized by Shri Ram Centennial School and Savin Kingdom, commenced from December 18th to 1st. The fest was held at Savin Kingdom in Dagapur where an inter-school fest called ‘Blitzkrieg 2014’ was also held. Students from more than 200 schools in and around Siliguri had come participate in the event.
“Angry Birds is the first class example of how popularity of digital properties and games is transcending demographics and geographies. We are delighted to bring both these superbly popular properties to their fans in Siliguri to engage with and enjoy”, said Jiggy George founder and CEO of Dream Theatre, an entertainment, sports, fashion licensing and brand management firm.
Dream Theatre, which has licensing rights for Angry Birds, has launched products across 14 categories, including toys, board games, apparel and stationery.
Angry Birds’ branded products are now available across 1,500 stores besides multiple online platforms.