Pokémon is back, bigger and better than ever! Dream Theatre believes Pokémon is an amazing property and so we made a pitch to the company to represent the revival story across all lines of business.
After they agreed to our proposal we shared our vision with Disney who completely backed it bigger than what we envisaged. The show debuted on Hungama with a massive push by the Disney team and its doing phenomenally well. Pokémon season 1, 2 and 3 play out on Hungama and has been a super hit right from its launch. The average rating recorded for this show continues to be 1 TVR. The show reaches to a 57.1 million strong audience across India, of which 24.2 million are kids. The show has ranked consistently. And it’s going to get even bigger.
Dream Theatre is also handling the licensing and merchandising portfolio for Pokémon in India and South Asia.